# Botpress for Agencies: White Label, Workspaces and Partner Tiers

> Botpress white-labels webchat from Plus, gives each client a workspace, keeps agent moves on Enterprise, pays partners 30% of referred spend for 12 months.

_Source: https://professionalstoolkit.com/articles/botpress-for-agencies — The Professional's Toolkit · updated November 2026_

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Yes, Botpress can carry your client's brand instead of its own. White-label webchat starts on the Plus plan, which costs $150 a month billed annually or $189 a month billed monthly, per workspace.[1] Plus also adds a custom domain for the Help Center and control over the webchat footer. The structure that matters to an agency is the workspace: one account can hold unlimited workspaces, each with its own plan and its own add-ons, so every client can sit in a separate box.[2] The hard limit sits at the top. Moving an agent between workspaces is listed only on Enterprise. So build each bot where it will live, and treat the partner program as a separate program, not the reason to choose the platform.


**Plus** — The lowest Botpress plan with white-label webchat and a custom Help Center domain.



- **Unlimited** — Workspaces per account, each with its own plan and add-ons
- **30% for 12 months** — Partner commission on referred spend, AI spend excluded
- **Enterprise** — Only plan listing agent import and export between workspaces


## What a client's visitors see once you pay for Plus

On Free, webchat white-labeling and the custom Help Center domain are both missing. They start at Plus. Plus also unlocks a custom webchat footer, and the docs say the footer field is where branding lives: set it to an empty value and the footer disappears. The older **showPoweredBy** setting is deprecated on the website embed, though it still exists as a prop in the React component. Everyday styling sits in the Dashboard: a primary color, any Google Font, a light theme, a glass header and CSS classes for anything deeper.

Agencies that build into a client's own web app can skip the script embed and use the React library, `@botpress/webchat`, which needs React 18 or later and a published bot. Dashboard styling does not apply there. Instead, a configuration prop sets the bot's name, avatar, description, contact and privacy links, color, radius, theme, font, custom CSS and footer. There is no native React Native client, so a mobile app runs webchat inside a WebView. A logged-in customer can be passed to the bot with `updateUser`, and the proactive greeting bubble also needs Plus.

One control is missing below Team. Allowed Origins, the list of domains where a bot may be embedded, needs Team or higher, and the default is all origins. On Plus, then, nothing stops the snippet from running on a site your client never approved. That gap matters for resold bots. The install steps for each site builder, from WordPress to Webflow, are in our [Botpress website chatbot guide](/articles/botpress-website-chatbot).


> 💡 **Build inside the client's workspace:** Import and export of agents between workspaces is listed only on Enterprise, so create each client's agent in the workspace where it will run from day one.


## One workspace per client, or one shared Team workspace

The workspace is also the billing unit. Each one carries its own plan, so its conversation quota, the packs Botpress adds automatically at 95% of that quota and any add-on stay inside it. A storage add-on at $40 a month bought for one client adds nothing to the next client's workspace. That separation is the main reason to give each client its own workspace: one client's busy month does not eat another client's quota, and the bill maps cleanly to the client who caused it. Billing is per workspace, never per seat.

Seats push the other way. Free and Plus include 3 seats per workspace, which covers your builder and two client staff at most. Team removes the cap and adds what a shared workspace needs: workspace roles (Viewer, Billing manager, Developer, Manager, Admin, Owner), per-agent Access Control so a member reaches only the agents allowed to them, and real-time collaboration in Botpress Studio. Owners and admins always keep access to every bot. The workspace change log, which records who changed what, starts on Plus.

Volume can settle the question for a single large client. By our arithmetic, Team's base price beats Plus plus the packs added automatically at 95% of the quota above 1,350 conversations a month billed monthly, and above 1,150 billed annually. By the FAQ's 95% rule, the real Plus bill can be one pack higher, so near those volumes Team can already be cheaper. That auto-recharge cannot be turned off, and a pack keeps billing each month until you remove it in billing settings, while unused pack conversations expire at month end. Test with care. Emulator conversations count toward the quota like live ones, and their AI operations draw on AI usage too. Our [Botpress buyer's checklist](/articles/botpress-buyers-checklist) lists the other billing rules to check before you quote a client retainer.


> ⚠ **Packs keep billing after a busy month:** On paid plans, packs are added automatically at 95% of the quota, cannot be turned off and keep billing each month until removed in billing settings, while unused pack conversations expire at month end, so check each client workspace after a spike.


## Moving, cloning and handing over a client's bot

Here is where agency plans usually break. The pricing page lists import and export of AI agents between workspaces only on Enterprise. If you build a strong template agent in your own workspace and hope to drop a copy into each new client's workspace, that transfer is an Enterprise feature. The safe habit is simple: **build each client's agent inside the client's workspace from day one**, and keep your reusable logic in a form you can rebuild quickly.

The docs separately describe a .bpz archive of a bot, holding its settings, knowledge bases with sources, tables with records, hooks, variables, workflows and cards. Importing one overwrites the current bot, and integrations must be set up again afterwards. Bots of about 3 GB or more cannot be exported, and imports are capped at 120 MB. Code-first teams working in the ADK can export a project as an `.adk` archive. Neither archive appears as a line on the pricing table. Clients who arrive with a bot from another platform face a full rebuild, because Botpress offers no automated import of existing chatbots. Quote it as new work.

## Building many client bots without starting from zero

All three builders sit on the same plan and price list, which lets you match the tool to the job. Botpress Viber builds an agent from plain-language instructions, playbooks and escalation rules, without nodes or code; on Free, Botpress Viber has a daily build allowance. Botpress Studio gives the visual workflows, Standard and Autonomous Nodes, cards and hooks that complex client logic needs. The ADK suits developers, with `adk init`, `adk dev` and `adk deploy` from a TypeScript project.

Client systems are the usual sticking point. A custom integration built with `bp init` and deployed with `bp deploy` is private to the workspace it lands in and visible only to that workspace's members, while every bot in that workspace can use it. One client's in-house API connector therefore never shows up for another client. A public listing on the Botpress Hub needs Botpress's approval, and the title cannot contain the word Botpress.

Botpress also publishes a free starter template on GitHub that bundles live-agent handoff, CSAT surveys, knowledge base fallback and multi-client setups in one bot. For handoff, new workspaces route conversations to Botpress Desk, which comes with every plan; routing and assignment rules need Team. Clients who already run Zendesk or Intercom can keep that helpdesk through the HITL interface instead. No new tool to learn.


> 💡 **Keep client connectors private:** A custom integration deployed with bp deploy stays private to its workspace, so one client's in-house API connector never appears in another client's workspace.


## The partner ladder, and what it pays

Every partnership starts as an affiliate. Joining is free for freelancers, agencies, content creators and builders. Affiliates and partners earn 30% commission on what their referred users spend on Botpress in the first 12 months, covering subscriptions, upgrades and add-ons but not AI spend, paid monthly through PartnerStack, where partners must register their deals.[3] Botpress sells AI spend at zero markup, which is why it earns no commission.

The next rung is Certified Partner. Agencies and freelancers delivering Botpress projects can apply after their first few client projects, and Botpress reviews the work before granting the status. The top tier, Premier, is invitation-only, with co-selling support and dedicated contacts for the strongest performers. Partners can also ask for help with scoping, architecture and implementation on a specific deal. None of this justifies the platform alone.

The partner-built stories Botpress publishes show the range. hostifAI, a Certified Expert Partner, builds virtual butlers and staff assistants for hotels, reaching guests on WhatsApp, Telegram and Facebook Messenger. Hanakano Consulting, a Botpress-certified partner, built Waiverlyn for Waiver Group; it answers questions, collects contact details, books consultations, creates Google Calendar events, updates Google Sheets and emails the sales team. Waiver Group reports 25% more consultations booked and positive ROI after three weeks. The agency LG2 built a cheese recommendation bot for Fromages d'ici on Botpress with GPT-4o, choosing it for control over features, user experience and cost.

## When the client wants it done for them, or you want a second option

Botpress sells its own build service, Built For You (formerly the Managed Plan). Botpress designs, builds and maintains the agent, for customer support, lead generation or product recommendation, and Botpress says most deployments reach production in 4 to 8 weeks, with reporting, monthly strategy calls and a dedicated Success Manager.[4] Botpress prints no price for Built For You; it is quoted on contact. Under Built For You, the customer owns its bot's deliverables. For an agency, this is a rival offer.

Voiceflow is the closest outside option for client work. Its pricing page has a track for agencies and partners with a free trial that needs no credit card, usage-based billing with optional auto top-ups, multi-client workspace management, white-labeling and client handoff tools. It prints no prices, and widget branding becomes removable on its Business plan. Our [Botpress alternatives](/articles/botpress-alternatives) roundup covers the rest of the field, including code-first and automation tools.


## FAQ

**Can a client's bot use WhatsApp on the Free plan?**

Yes. Botpress lists WhatsApp and webchat as channels on every plan, Free included; white-label webchat is what needs Plus.

**Can I build voice agents for clients on Botpress?**

Only on Enterprise. The pricing page lists the voice channel on Enterprise alone, not on Free, Plus or Team.

**Can I host client bots on my own servers?**

No. Botpress runs only as Botpress Cloud; the self-hosted v12 edition has been sunset, and the MIT-licensed GitHub repository holds integrations and developer tools, not the platform.

**What happens if a client cancels in the first week?**

Self-serve customers can ask for a refund of the subscription portion within 7 calendar days of a purchase or renewal, once in any 12 months; AI spend credits and usage fees are not refunded, and an annual term is paid upfront.


## Can an agency run client work on Botpress profitably?

Yes, if your clients fit inside Plus or Team and you plan around the workspace. Plus gives the branded webchat, the Help Center domain and the footer control that make a bot look like the client's own. Team adds the roles, per-agent access and domain lock that a shared workspace needs. Enterprise holds the one feature agencies miss most: moving agents between workspaces. Price each client as its own workspace. Build in place.



## Sources

[1] Botpress pricing — https://botpress.com/pricing (2026-11)
[2] Botpress documentation: Configure your workspace — https://botpress.com/docs/studio/get-started/configure-your-workspace (2026-11)
[3] Botpress partner program — https://botpress.com/partners (2026-11)
[4] Built For You (Botpress) — https://botpress.com/built-for-you (2026-11)
[5] Botpress Refund Policy — https://botpress.com/legal/refund-policy
[6] Botpress documentation: Changelog — https://botpress.com/docs/changelog
[7] G2: Botpress reviews — https://ai.g2.com/product/botpress

