# Keap Pricing in 2026: $299 on the Page, $4,588 in Year One

> Keap's real pricing: three plans the page never names, the required implementation package it does not price, the seventeen-band contact ladder, and what the catalogue charges to leave.

_Source: https://professionalstoolkit.com/articles/keap-pricing — The Professional's Toolkit · updated 2026-10-07_

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Keap's pricing page displays one number. We found ninety-nine.

The page shows starting at $299 a month, billed monthly, next to a slider for contacts and
users[2]. It names no plan and prices no component. The same page's data payload, which the
vendor's billing system sends to every visitor's browser, carries 99 distinct priced items with
quantities, billing periods and amounts in cents[3]. None of it is withheld, exactly. None of it
is shown either.

**OUR TAKE:** Keap is not expensive because it hides things. It is expensive because the things it
does not display on the pricing page are the required ones. The implementation package the vendor
itself calls required adds 28% to a first year at the entry plan and is priced elsewhere. The
contacts the slider encourages you to buy are the dearest contacts in the catalogue. And the number
that governs leaving is in a billing policy a buyer has no reason to open.



**28%** — What the required implementation package adds to a first year at the entry plan, on top of the subscription price the page advertises.



- **$0.199 against $0.036** — Cost per contact per month inside the entry plan, against the first add-on band. Plan capacity is the dearest capacity Keap sells.
- **17 bands** — The additional-contact ladder, from a thousand contacts at thirty-six dollars a month to over four million at ten thousand one hundred and forty.
- **3 days** — The refund window in the governing agreement, beside a ninety-day money-back guarantee named on the vendor's legal index.

## The three plans the page does not name

| Plan | Monthly | Annual, per month | Annual total | Contacts | Users | Prebuilt automations |
|---|---|---|---|---|---|---|
| Ignite | $299 | $249 | $2,988 | 1,500 | 2 | 5 |
| Grow | $399 | $329 | $3,948 | 2,500 | 3 | 10 |
| Scale | $599 | $499 | $5,988 | 5,000 | 5 | 15 |

Those names live only inside the payload's price identifiers[3]. The rendered page carries none
of them, which is unusual enough to say out loud: this is the only vendor in the category whose
pricing page does not name what it sells.

Note the unit. Keap prices the account, not the seat. Every other CRM we have measured in this
category charges per user per month, which means the comparison flips with team size. Take monthly
billing throughout. Two people on Keap pay $299 while two seats on Pipedrive's entry plan cost
forty-eight dollars a month. Fifteen people on Keap pay $299 plus thirteen extra licences at
thirty-nine dollars each, which is eight hundred and six dollars, and that lands below what a
mid-tier per-seat product would charge for fifteen seats. Keap gets cheaper per head as you add
heads. Almost nothing else about it does.



> 💡 **undefined:** Ask which of the three plan names is on your order form. The pricing page names none of them, so a quote can be checked only against the catalogue.

## Two starting prices, one page

The body of the pricing page reads $299 and labels it billed monthly. The same page's search
description, title card and social preview all read $249, which is the annual total of $2,988
divided by twelve[2].

Both figures are the vendor's and both are correct for their own billing term. The effect is that a
buyer arriving from a search result sees one number and a buyer reading the page sees another,
seventeen per cent apart, with nothing on the page reconciling them.



> ⚠ **undefined:** Getting data out has prices in the catalogue that appear on no customer-facing page: three hundred and ninety-nine dollars for a data export, nine hundred and ninety-nine for email history, five hundred and ninety-nine for file attachments.

## The required package

The pricing page carries the phrase about required implementation services. The pricing FAQ asks
why a package is required and answers at length, including a sentence we quote because it is the
most honest thing on the page: no one likes a bigger price tag on their software, but this is one of
those situations where you will thank them later[2].

What the package contains is published on a separate page: a business mapping session, two
automations built for you, a basic data import, up to fifteen hours of migration, weekly calls in
month one, monthly calls in months two to six, quarterly calls in months seven to twelve, and up to
two third-party tools integrated[7].

What it costs depends on which of the vendor's pages you read. The implementation page shows one
package at a struck-through fifteen hundred dollars reduced to five hundred. The catalogue carries
implementation items at a thousand, two thousand and three thousand dollars, matched by name to the
three plans, plus onboarding packages at nine hundred and ninety-nine and two thousand nine hundred
and ninety-nine, plus an accelerator at five thousand[3][7].

| First year at each plan, billed monthly, in dollars | Subscription | Implementation | Total |
|---|---|---|---|
| Ignite | 3,588 | 1,000 | 4,588 |
| Grow | 4,788 | 2,000 | 6,788 |
| Scale | 7,188 | 3,000 | 10,188 |

Those totals are derived from the vendor's own figures. They are what a buyer should carry into a
comparison, and they are between 28% and 42% above the subscription price the page advertises.



> 💡 **undefined:** The annual term costs seventeen per cent less per month and is the figure the page's own search description advertises. It is also the term that carries the early termination fee.

## Everything else with a price on it

The catalogue is long, so here is what we judge a buyer actually meets.

**Capacity.** An additional user is thirty-nine dollars a month or three hundred and eighty-four a
year, with no published ceiling on seat count. Additional contacts run in seventeen bands, starting
at thirty-six dollars a month for a thousand and reaching ten thousand one hundred and forty for
more than four million[3].

**Text and voice.** Tier one, five hundred messages and a hundred voice minutes, is attached to
every plan as a mandatory item at no cost, and the page's footnote and FAQ both describe it as
included with your subscription[2]. A disclaimer inside the same page's payload describes it
instead as a three-month trial, after which nine dollars a month is billed[3]. Those two
statements are on one page and they disagree. Paid tiers above it are twenty-four, thirty-nine,
seventy-nine, a hundred and thirty-nine and two hundred and seventy-nine dollars a month for a
thousand up to twenty-five thousand messages. Overage is one and a half cents a message and a cent
a minute. A bundle of five hundred extra texts is six dollars a month and a local number is ten.
Text marketing is United States only.

**Email.** There is no per-message charge until two thresholds are both passed, and the second one
is the real ceiling. Overage begins only when you exceed two hundred and fifty thousand emails sent
and average more than ten emails per recipient[12]. So the cap is a ratio: a list of five
thousand contacts reaches its limit at fifty thousand emails, not two hundred and fifty thousand.
Invoices, quotes, reminders and automation emails all count. Beyond it, five hundredths of a cent
per email.

**Infrastructure.** Five hundred thousand API calls a month is two hundred dollars. A dedicated
sending address is five hundred a month, a priority database five hundred, priority hosting a
thousand[3].

**Services, which are separate from implementation.** A third ladder of monthly packages: bronze at
fifty-four dollars, silver at a hundred and nine, gold at five hundred and forty-nine, then platinum
at one thousand and ninety-seven, two thousand one hundred and ninety-seven and three thousand two
hundred and ninety-seven a month[3]. The top one is thirty-nine thousand five hundred and
sixty-four dollars a year, which is six and a half times the top software plan it attaches to.

**Data, in both directions.** A basic import is a hundred and ninety-nine dollars, an advanced one
nine hundred and ninety-nine, an e-commerce one one thousand nine hundred and ninety-nine. Coming
out: a data export is three hundred and ninety-nine dollars, an email history export nine hundred
and ninety-nine, a file attachment export five hundred and ninety-nine, a single table export
ninety-nine[3]. None of those exit prices appears on any customer-facing page. A free
self-service contact export does exist and is documented, and it omits notes and tags[11].

## What it costs to stop

The annual contract carries a $299 early termination fee. The catalogue lists it as its own item,
described by the vendor as a one-time fee charged when a customer cancels a contracted
subscription, with a billing trigger of contract termination[2][3].

The procedure is the part to read carefully. Cancellation must be initiated verbally through a Keap
representative, emailed requests are not acceptable in the vendor's own words, and a request
arriving less than ten days before the billing date takes effect only at the end of the next
cycle[4]. The governing agreement, which Keap's terms URL redirects to, asks for thirty days
rather than ten and makes termination effective at the expiry of the following period[5][6].
Refunds are available within three days of purchase and not otherwise, which sits oddly beside the
ninety-day money-back guarantee named on Keap's legal index, where the accompanying text states no
condition at all[8].



> 💡 **undefined:** Do the headcount arithmetic first. Keap prices the account; every other CRM here prices the seat, so the comparison flips somewhere around ten people.

## Where the per-account unit starts paying you back

Because Keap prices the account and everyone else prices the seat, the comparison depends entirely
on headcount. It is worth doing properly rather than by instinct.

Take the entry plan on annual billing, add licences beyond the two included at three hundred and
eighty-four dollars a year, which is thirty-two a month, and compare against the middle tier of
three per-seat rivals on their annual rates.

| Users | Monthly cost in dollars, annual billing: Keap entry plan | Pipedrive Growth | HubSpot Professional | Salesforce Core |
|---|---|---|---|---|
| 2 | 249 | 78 | 180 | 390 |
| 5 | 345 | 195 | 450 | 975 |
| 10 | 505 | 390 | 900 | 1,950 |
| 20 | 825 | 780 | 1,800 | 3,900 |

Keap is the dearest of these four at two users and the second cheapest at twenty, behind Pipedrive.
The crossover against HubSpot's professional tier lands between three and four users; against
Salesforce's core tier it has already happened at two. Against Pipedrive, which is the cheapest
serious per-seat CRM we measure, Keap does not catch up inside any headcount a small business is
likely to have.

Two caveats keep this honest. The rival figures buy a CRM, while the Keap figure buys a CRM plus
marketing automation, email, text, checkout and invoicing, so the columns are not like for like on
scope. And none of the rival columns carries a required implementation package.

## Is the middle plan worth it

Only just, and not for the reason the page implies. Assemble the middle plan's capacity from the
entry plan plus add-ons and you pay $299 plus thirty-six dollars for the extra thousand contacts
plus thirty-nine for the extra licence, which is three hundred and seventy-four dollars. The plan
itself is $399. So the plan costs twenty-five dollars more than its own parts, and the difference
buys five extra prebuilt automations.

The top plan works the same way: assembled it is five hundred and sixty-six dollars against $599,
with ten extra automations for the thirty-three dollar difference.

Neither is a trap. Both are worth knowing before you let a slider choose for you.



> ⚠ **undefined:** The page advertises $299 in its body and $249 in its own search description. Both are correct for their billing term and nothing on the page reconciles them.

## Monthly or annual, and what the annual term brings with it

The annual term saves seventeen per cent per month and is the figure the page's own description
advertises. It also changes your position in three ways a buyer should price.

It triggers the $299 early termination fee, which applies only to the annual contract[2]. It
brings the automatic renewal clause into play, under which annual periods renew for successive
annual periods unless cancelled at least thirty days before the end of the current one[6]. And
it sits under a clause that fixes your fee for the initial period and expressly permits an increase
at any renewal with thirty days' notice.

So the seventeen per cent is real and it is not free. On the entry plan it saves six hundred
dollars across a year, against a two hundred and ninety-nine dollar cost to change your mind. On
the top plan it saves one thousand two hundred, against the same fee. The annual term is the better
arithmetic for a buyer who has already decided; it is a poor way to decide.

## Where this sits in the category

Keap is the most expensive entry point among the seven CRMs we have measured, and by a distance.
The next dearest entry is Salesforce's starter suite at $25 a seat, and the cheapest is Freshsales
at $9 a seat on annual billing. Keap's $299 is an account price rather than a seat price, which is
what makes the comparison awkward and also what makes it survivable: the gap closes as headcount
rises and reverses somewhere around ten people against most mid-tier plans.

What does not close is the first-year gap, because no other vendor in this set requires a paid
implementation package. That is the part of Keap's price with no equivalent elsewhere.



> ⚠ **undefined:** The footnote calls tier one of the text service included with your subscription. A disclaimer in the same page's payload calls it a three-month trial, after which nine dollars a month is billed.



## FAQ

**What are Keap's plans and prices?**

Three plans, named only in the page's data payload: Ignite at $299 a month, Grow at $399 and Scale at $599, or $249, $329 and $499 a month billed annually, which are annual totals of $2,988, $3,948 and $5,988.

**Does Keap charge for implementation?**

Yes, and the vendor describes the package as required. The implementation page shows one package at a struck-through fifteen hundred dollars reduced to five hundred. The catalogue carries items at a thousand, two thousand and three thousand dollars matched to the three plans, plus onboarding and an accelerator above that.

**How much does an extra Keap user cost?**

Thirty-nine dollars a month per user, or three hundred and eighty-four a year, with no published limit on how many licences an account may hold.

**Does Keap have hidden fees?**

Nothing undisclosed, but almost nothing is on the pricing page. The catalogue carries a $299 early termination fee, monthly service packages from fifty-four to three thousand two hundred and ninety-seven dollars, five hundred thousand API calls for two hundred dollars a month, data imports from a hundred and ninety-nine dollars and paid data exports from ninety-nine.

**Is Keap cheaper annually?**

Yes, by seventeen per cent per month. The annual totals are $2,988, $3,948 and $5,988. The annual term is also the one that carries the $299 early termination fee and the automatic renewal clause.

## The short version

$299 a month is the entry price, $4,588 is the realistic first year, the plans differ only in
capacity, the cheapest contacts are the ones you buy as add-ons rather than as plan capacity, and
leaving requires a telephone call and a fee. Price the first year, not the month.



## Sources

[1] Keap vendor pricing page, read from the United States — https://keap.com/pricing (2026-10)
[2] Keap product catalogue, read from the pricing page's own data payload — https://keap.com/pricing (2026-10)
[3] Keap vendor billing policies FAQ — https://keap.com/legal/billing-policies/faq (2026-10)
[4] Keap terms-of-service redirect chain — https://keap.com/legal/terms-of-service (2026-10)
[5] Thryv Terms and Conditions, July 2026, the governing agreement — https://assets.thryv.com/prod/pdfs/tc/Thryv-Terms-and-Conditions-July-2026.pdf (2026-10)
[6] Keap vendor implementation services page — https://keap.com/resources/implementation-services (2026-10)
[7] Keap vendor legal index — https://keap.com/legal (2026-10)
[8] Keap vendor documentation on unengaged contacts — https://learn.thryv.com/hc/en-us/articles/41630277888013-Unengaged-Contacts-and-Automated-List-Management-in-Keap-How-It-Works-and-How-to-Configure-It (2026-10)
[9] Keap vendor documentation on limits and overages — https://learn.thryv.com/hc/en-us/articles/41295749032333-Limits-Thresholds-and-Overages-with-Keap (2026-10)
[10] Keap vendor documentation on exporting contacts — https://learn.thryv.com/hc/en-us/articles/37598018586893-Export-contacts-from-Keap (2026-10)
[11] Keap vendor documentation on email usage and overages — https://learn.thryv.com/hc/en-us/articles/37299423089933-Email-usage-and-overages (2026-10)
[12] Keap developer documentation on API quotas — https://developer.keap.com/api-token-quota-and-usage-measurements/ (2026-10)
[13] Keap vendor contact page — https://keap.com/contact (2026-10)
[14] Keap vendor acquisition FAQ — https://keap.com/thryv-faq (2026-10)
[15] Keap partner marketplace, counted with its own filters — https://marketplace.keap.com (2026-10)
[16] Trustpilot profile and review corpus for keap.com — https://www.trustpilot.com/review/keap.com (2026-10)
[17] Gartner Digital Markets review pool for Keap — https://www.capterra.com/p/76390/Infusionsoft/reviews/ (2026-10)
[18] TrustRadius rating for Keap — https://www.trustradius.com/products/keap/reviews (2026-10)
[19] The product catalogue Keap ships to the browser with that page: 99 priced items, including three named plans, a seventeen-band contact ladder, six monthly service packages and the early termination fee — https://keap.com/pricing (data payload)