# Kit (ConvertKit) Pricing: All 45 Bands, and How the Bill Moves

> Kit pricing from the pricing page's own script: Creator $39 and Pro $79 a month at 1,000 subscribers to $2,499 and $2,799 at 500,000, annual at ten months' price, automatic upgrades, an overlapping band, and Kit against beehiiv.

_Source: https://professionalstoolkit.com/articles/kit-pricing — The Professional's Toolkit · updated 2026-10-09_

---


Kit charges by confirmed subscribers, in 45 bands per paid plan. The pricing page shows one band at a
time; the help centre states the entry prices; the complete ladder is in the pricing page's script.
This page brings all three together, with the rules for moving between bands, read on 9 October
2026, in US dollars. "convertkit pricing" is searched 720 times a month in the United States, as is
"convertkit price".

## The short answer

- **Free:** $0 up to 10,000 subscribers.
- **Creator:** $39 a month or $390 a year at up to 1,000 subscribers.
- **Pro:** $79 a month or $790 a year at up to 1,000 subscribers.
- **Annual billing:** twelve months for the price of ten, a saving of 16.7% on every band.

The pricing page headlines Creator at $33 a month: that is $390 a year divided by twelve and rounded
up [2] [4].



> 💡 **undefined:** Prune before crossing a band boundary.

## The full ladder, selected bands

| Up to | Creator monthly | Creator yearly | Pro monthly | Pro yearly | Pro over Creator |
|---|---|---|---|---|---|
| 1,000 | $39 | $390 | $79 | $790 | $40 |
| 3,000 | $59 | $590 | $99 | $990 | $40 |
| 5,000 | $89 | $890 | $139 | $1,390 | $50 |
| 8,000 | $119 | $1,190 | $169 | $1,690 | $50 |
| 10,000 | $139 | $1,390 | $189 | $1,890 | $50 |
| 15,000 | $169 | $1,690 | $249 | $2,490 | $80 |
| 20,000 | $189 | $1,890 | $269 | $2,690 | $80 |
| 25,000 | $199 | $1,990 | $279 | $2,790 | $80 |
| 35,000 | $259 | $2,590 | $363 | $3,630 | $104 |
| 55,000 | $379 | $3,790 | $519 | $5,190 | $140 |
| about 100,000 | $679 | $6,790 | $879 | $8,790 | $200 |
| about 200,000 | $1,279 | $12,790 | $1,579 | $15,790 | $300 |
| 500,000 | $2,499 | $24,990 | $2,799 | $27,990 | $300 |

From the pricing page's script [2]. Above 25,000, both plans rise by roughly $60 a month for every
additional 10,000 subscribers.

## Cost per thousand subscribers

Creator costs $39 per thousand at the first band and $5.00 per thousand at 500,000. *Our arithmetic.*
The steepest fall is early: $19.67 per thousand at 3,000, $13.90 at 10,000, $7.96 at 25,000. Like every
banded price, the cost per subscriber is highest just past a boundary: 1,001 subscribers pay the 3,000
band, $59.



> 💡 **undefined:** Budget Pro's second year at list price.

## Three quirks in the ladder

1. **An overlapping band.** The band from 305,001 to 325,000 starts at the same number as the band
   before it on both plans [2]. A list of 310,000 matches two prices in the data.
2. **A larger step at 200,000 on Pro.** Most Pro steps above 85,000 are $60; the step into the band
   around 200,000 is $160 [2].
3. **Two bands for the first thousand.** The script lists 0 to 1,000 and 301 to 1,000 at the same
   price; the result is the same for buyers.

None of these changes a typical bill, but they are the kind of detail a vendor should publish in the
open rather than in code.

## How the bill moves

**Up, automatically.** Past a band's limit "we automatically upgrade you to the next tier." [5].
On monthly plans the prorated difference is added to the next bill; on annual plans it is charged
immediately, and the next renewal is at the new band's full annual price [5].

**Worked example, from Kit's help centre.** On 1 October a Creator account pays $39. On 21 October it
reaches 1,001 subscribers and moves to the $59 band. It receives a $12.67 credit for ten unused days at
$39 and a $19.67 charge for ten days at $59. On 1 November it pays $66: $59 plus the $7 difference
[5].

**Down, when you ask.** Kit shows a *Switch to a lower tier* link when your count qualifies; the lower
price starts at the next billing date, provided the count is still below the limit then [4].



> ⚠ **undefined:** There is no setting to stop automatic upgrades.

## What a year costs at common sizes

| List | Creator monthly x 12 | Creator annual | Pro annual |
|---|---|---|---|
| 1,000 | $468 | $390 | $790 |
| 3,000 | $708 | $590 | $990 |
| 10,000 | $1,668 | $1,390 | $1,890 |
| 25,000 | $2,388 | $1,990 | $2,790 |

*Our arithmetic* on the ladder [2]. The annual saving is exactly two months' price at every band.

## Growth across a year, priced

A creator starting at 900 subscribers and adding 400 a month on monthly Creator billing crosses 1,000
in the first month, 3,000 in the sixth, 5,000 in the eleventh. The monthly bill goes $39, $59 from
month one, $89 from month six, $119 from month eleven [2]. *Our arithmetic.* Each step is charged
automatically and prorated [5]; the year totals a little under $1,000 on monthly billing. An annual plan
bought in month one at the 3,000 band, $590, would be topped up with prorated differences at each
crossing [5].

## Prices before and after October 2025

Kit's founder described the change as the "first price increase in 12 years" [10]. Existing
customers moved to the new prices at their first billing date after 15 October 2025 [4]. Kit does
not publish the old ladder next to the new one, and its billing article warns that older reviews may
show lower prices: the pricing page "always has the most current information" [4]. Any price in an
article older than September 2025, including old comparisons with ConvertKit, is likely to be out of
date.

Nonprofit discounts survived the change: if you already had one, it applies to the new price [4].

## Annual or monthly

Annual billing saves two months' price on every band: $78 a year at 1,000 subscribers on Creator,
$278 at 10,000, $1,358 at about 100,000. *Our arithmetic.* An annual plan grown past its band is
charged the prorated difference at once [5]. Switching from annual to monthly requires a request
to support and takes effect when the annual term ends [4].

## The Pro offer in October 2026

The pricing page carried an offer of 25% off the first year of Pro annual for lists up to 65,000
subscribers, and 10% up to 500,000, ending 7 November 2026 [2]. At 1,000 subscribers that made
the first year $593 instead of $790. Budget for the full price in year two.

## What is and is not billed

- **Billed:** confirmed subscribers across the account [4].
- **Not billed separately:** tags, segments, forms, landing pages, broadcasts and every other plan
  feature [4].
- **Not billed:** unconfirmed sign-ups, until they confirm.
- **Charged at checkout on top:** sales tax in many US states, based on the billing address; outside
  the US, a VAT number can be added to invoices [4].

## Refunds and price changes

- The billing article: "We have a 30-day refund policy, so if you cancel, you can request any funds paid
  in the last 30 days to be refunded in full." [4].
- The Terms of Service: on cancellation before the period ends, "we will not refund any Paid Services
  Fees already paid to us" [8].
- Price changes do not reach a current subscription until it renews [8].
- Card changes trigger a temporary $1 verification charge through Stripe [4].
- Sales tax is added in many US states, based on the billing address [4].

## What Kit charges on what you sell

| Revenue | Kit's share |
|---|---|
| Products and subscriptions | 3.5% + 30c, card processing included [2] |
| Sponsorships | 23.5% of ad revenue [32] |
| Paid recommendations | 20% service fee + 3.5% transaction fee [31] |

On a $10 monthly subscription, Kit's fee is $0.65 a charge. On Stripe's standard 2.9% plus $0.30 it
would be $0.59. *Our arithmetic*: the 0.6 points Kit keeps cost six cents on a $10 charge.

## Kit Free against Substack for a paid newsletter

The cheapest way to run a paid newsletter in our measurements is Kit's free plan. It allows
subscriptions up to 10,000 subscribers [6] and charges 3.5% plus 30 cents per sale, card processing
included [2]. Substack keeps 10% and passes on card fees: "Writers keep 90% of their revenue minus
credit card fees." [51].

| Reader pays | Free plan, per charge | Substack, per charge |
|---|---|---|
| $5 a month | $0.48 (9.5%) | $0.50 plus card fees |
| $10 a month | $0.65 (6.5%) | $1.00 plus card fees |
| $50 a year | $2.05 (4.1%) | $5.00 plus card fees |

*Our arithmetic* on both vendors' stated terms. Against Substack's 10% alone, Kit's fee is lower by
only 2.5 cents on a $5 charge: $60 a year for 200 readers. The real gap is the card fee, which Kit's
3.5% already includes and Substack passes on. If Substack's card fees match Stripe's standard 2.9% plus
$0.30, the gap for those 200 readers is about $1,130 a year; that card rate is our assumption, since
Substack's page says only "minus credit card fees". What Kit Free does not include is automation and sequences [6]; what it adds is
nothing to pay until the list passes 10,000.

## Kit against beehiiv, band by band

| List | Kit Creator monthly | beehiiv Lite monthly |
|---|---|---|
| 1,000 | $39 | $59 |
| 2,500 to 3,000 | $59 | $79 |
| 5,000 | $89 | $109 |
| 10,000 | $139 | $139 |
| 25,000 | $199 | $199 |
| about 100,000 | $679 | $469 |

From each vendor's published prices [2] [44]. Kit is cheaper below 10,000 subscribers, level
at 10,000 and 25,000, and more expensive at 100,000, where beehiiv's Lite is $210 a month less.
beehiiv takes no share of subscription revenue; Kit takes 0.6 points above card processing.

## Kit against the rest of the category

| Platform | Entry paid price, monthly billing | Basis |
|---|---|---|
| Kit Creator | $39 | Up to 1,000 subscribers |
| beehiiv Lite | $59 | Up to 1,000 subscribers |
| MailerLite Comfort | $12 | 500 subscribers |
| Brevo Starter | $9 | 5,000 emails a month |

From each vendor's pages [2] [44] [50] [53]. For a list that only receives newsletters,
MailerLite and Brevo are far cheaper. Kit's price buys automation built around selling.

## When Pro is worth $40 to $300 a month more

Pro's additions are team and analytics features [3]:

- unlimited team members instead of two;
- collaborative editing of broadcasts in real time;
- A/B tests on content, with up to five subject-line variants instead of two;
- deliverability reporting by mailbox provider;
- engagement scoring of every subscriber from one to five stars;
- Facebook Custom Audiences sync;
- a referral system through SparkLoop;
- an insights dashboard and Subscriber Signals.

At 1,000 subscribers the step is $40 a month; at 10,000, $50; at about 100,000, $200 [2]. A solo
creator rarely needs Pro. A team of three or more does, for seats alone.



## FAQ

**How much is ConvertKit per month?**

Creator is $39 a month and Pro $79 a month at up to 1,000 subscribers; annual billing is ten months' price for twelve.

**Does Kit charge per email?**

No. Kit bills on confirmed subscribers, not emails or features.

## Choosing a plan

1. **Under 10,000 and no launches?** Free.
2. **Need sequences or automations?** Creator.
3. **Three or more people in the account, or engagement scoring?** Pro.
4. **Separate audiences?** Kit advises separate accounts, each with its own plan [22].
5. **Certain about the size of your list?** Pay annually and save two months.




## Sources

[1] Kit vendor pricing page — https://kit.com/pricing (2026-10)
[2] Kit help: creator vs pro choose the right plan — https://help.kit.com/en/articles/4494683-creator-vs-pro-choose-the-right-plan (2026-10)
[3] Kit help: billing at kit — https://help.kit.com/en/articles/2502679-billing-at-kit (2026-10)
[4] Kit help: account upgrade downgrade faqs — https://help.kit.com/en/articles/2537095-account-upgrade-downgrade-faqs (2026-10)
[5] Kit help: the kit free plan — https://help.kit.com/en/articles/16627071-the-kit-free-plan (2026-10)
[6] Kit help: why do i need to get my account verified — https://help.kit.com/en/articles/2502678-why-do-i-need-to-get-my-account-verified (2026-10)
[7] Kit Terms of Service — https://kit.com/terms (2026-10)
[8] Trustpilot aggregate and review corpus for Kit — https://www.trustpilot.com/review/kit.com?languages=all (2026-10)
[9] Kit page: /pricing-updates-2025 — https://kit.com/pricing-updates-2025 (2026-10)
[10] Kit page: /pro — https://kit.com/pro (2026-10)
[11] Kit page: /ai — https://kit.com/ai (2026-10)
[12] Kit page: /ai/mcp — https://kit.com/ai/mcp (2026-10)
[13] Kit page: /features/commerce — https://kit.com/features/commerce (2026-10)
[14] Kit page: /features/commerce/paid-newsletter — https://kit.com/features/commerce/paid-newsletter (2026-10)
[15] Kit page: /features/newsletter-sponsorships — https://kit.com/features/newsletter-sponsorships (2026-10)
[16] Kit page: /features/paid-recommendations — https://kit.com/features/paid-recommendations (2026-10)
[17] Kit page: /features/recommendations — https://kit.com/features/recommendations (2026-10)
[18] Kit page: /features/automations — https://kit.com/features/automations (2026-10)
[19] Kit page: /features/deliverability — https://kit.com/features/deliverability (2026-10)
[20] Kit help: acceptable use policy — https://help.kit.com/en/articles/3038130-acceptable-use-policy (2026-10)
[21] Kit help: can i use one kit account for multiple domains or businesses — https://help.kit.com/en/articles/2502514-can-i-use-one-kit-account-for-multiple-domains-or-businesses (2026-10)
[22] Kit help: what type of affiliate marketing is and isn t allowed at kit — https://help.kit.com/en/articles/4881296-what-type-of-affiliate-marketing-is-and-isn-t-allowed-at-kit (2026-10)
[23] Kit help: how to delete your kit account — https://help.kit.com/en/articles/11621148-how-to-delete-your-kit-account (2026-10)
[24] Kit help: how to export subscribers in kit — https://help.kit.com/en/articles/2502489-how-to-export-subscribers-in-kit (2026-10)
[25] Kit help: creating a paid newsletter — https://help.kit.com/en/articles/4587009-creating-a-paid-newsletter (2026-10)
[26] Kit help: subscription product faqs — https://help.kit.com/en/articles/6027690-subscription-product-faqs (2026-10)
[27] Kit help: purchases feature setup and faq — https://help.kit.com/en/articles/2502675-purchases-feature-setup-and-faq (2026-10)
[28] Kit help: how to refund a purchase — https://help.kit.com/en/articles/4833813-how-to-refund-a-purchase (2026-10)
[29] Kit help: kit stripe — https://help.kit.com/en/articles/2632323-kit-stripe (2026-10)
[30] Kit help: how to enable paid recommendations in the creator network — https://help.kit.com/en/articles/7973490-how-to-enable-paid-recommendations-in-the-creator-network (2026-10)
[31] Kit help: monetizing your emails with kit newsletter sponsorships — https://help.kit.com/en/articles/8532157-monetizing-your-emails-with-kit-newsletter-sponsorships (2026-10)
[32] Kit help: how to run kit newsletter sponsorships — https://help.kit.com/en/articles/11645396-how-to-run-kit-newsletter-sponsorships (2026-10)
[33] Kit help: viewing your programmatic ads performance and payout reports — https://help.kit.com/en/articles/8532151-viewing-your-programmatic-ads-performance-and-payout-reports (2026-10)
[34] Kit help: migrating from beehiiv to kit — https://help.kit.com/en/articles/10248340-migrating-from-beehiiv-to-kit (2026-10)
[35] Kit help: migrating from substack to kit — https://help.kit.com/en/articles/6393834-migrating-from-substack-to-kit (2026-10)
[36] Kit help: migrating from mailchimp to kit — https://help.kit.com/en/articles/2502565-migrating-from-mailchimp-to-kit (2026-10)
[37] Kit help: migrating from mailerlite to kit — https://help.kit.com/en/articles/6980365-migrating-from-mailerlite-to-kit (2026-10)
[38] Kit help: how to connect the ai connectors to your ai tools — https://help.kit.com/en/articles/14827557-how-to-connect-the-ai-connectors-to-your-ai-tools (2026-10)
[39] Kit help: ai connector tools — https://help.kit.com/en/articles/15072804-ai-connector-tools (2026-10)
[40] Kit help: kit glossary key terms explained — https://help.kit.com/en/articles/16125614-kit-glossary-key-terms-explained (2026-10)
[41] Kit help: payment plans — https://help.kit.com/en/articles/6060884-payment-plans (2026-10)
[42] Kit help: how to collect vat on product and tips purchases — https://help.kit.com/en/articles/6631323-how-to-collect-vat-on-product-and-tips-purchases (2026-10)
[43] beehiiv help or pricing file — https://www.beehiiv.com/pricing.md (2026-10)
[44] beehiiv help or pricing file — https://www.beehiiv.com/support/article/13092031997847.md (2026-10)
[45] beehiiv help or pricing file — https://www.beehiiv.com/support/article/13092084756631.md (2026-10)
[46] beehiiv help or pricing file — https://www.beehiiv.com/support/article/22435253930519.md (2026-10)
[47] beehiiv help or pricing file — https://www.beehiiv.com/support/article/14194737991319.md (2026-10)
[48] Mailchimp vendor pricing page — https://mailchimp.com/pricing/ (2026-09)
[49] MailerLite vendor pricing page — https://www.mailerlite.com/pricing (2026-10)
[50] Substack, going paid — https://substack.com/going-paid (2026-10)
[51] Klaviyo vendor pricing page — https://www.klaviyo.com/pricing (2026-10)
[52] Brevo machine-readable pricing reference — https://www.brevo.com/pricing.md (2026-10)
[53] Constant Contact vendor pricing page — https://www.constantcontact.com/pricing (2026-10)