Google Flow Pricing 2026: Plans, Credits and What Clips Cost

Google Flow has no price tag of its own. You can use it free with 50 Flow credits a day, and paid access comes with a Google AI plan sold by Google One: Google AI Plus at $4.99 a month, Google AI Pro at $19.99 a month or $199.99 a year, Google AI Ultra 5x at $99.99 a month and Google AI Ultra 20x at $199.99 a month, all per Google Account in the US as of November 2026 ^[1]. Each plan adds a monthly allowance of Flow credits on top of the daily 50. For a solo marketer or creator, the sensible stop is Google AI Pro: Flow is included with 1,000 credits a month, longer clips, extension, 1080p upscaling and the right to buy top-ups. Plus is a taster. Ultra is for volume.

The five ways to pay for Flow in November 2026

Every price below comes from Google's US plans page, read in November 2026, and every credit is a Flow credit, the unit each video generation spends. The plans also bundle storage and other Google benefits, which we leave aside.

The table shows the 400 GB version of Plus. The 2 TB version of Plus costs $9.99 a month and carries the same 200 Flow credits, so the extra money buys storage, not video. Pro also exists in a 10 TB version. Both Ultra tiers are billed monthly only. One trap: Flow's own pricing section still showed an older Plus price in November 2026. Google's plans page is the current price.

What a month of credits actually buys

As of November 2026, Flow's video models are Omni Flash 1.2 and Veo 3.1 Lite. Google retires Veo 3.1 Fast, Veo 3.1 Quality and Omni Flash 1.1 in Flow on December 5, 2026; until then they stay available at standard credit rates. Veo Extend was retired on November 5, 2026, so extending a clip now needs a paid plan and Omni Flash 1.2. The rate card that matters is short.

Omni Flash 1.2 bills by the second. For the first 10 seconds it costs 1 credit a second at 360p and 3 credits a second at 720p, on every plan including the free one. Paid plans can run a clip to 15 seconds, and seconds 11 to 15 cost 2 credits a second at 360p or 6 at 720p. Veo 3.1 Lite bills by the clip: 10 credits for a 720p clip of 4, 6 or 8 seconds, 5 credits on Ultra, and 0 in Lower Priority mode on Ultra 20x ^[2].

Translated into output, by our arithmetic: one 10-second 720p Omni clip costs 30 credits, and a 15-second 720p clip costs 60. Plus covers 6 ten-second 720p Omni clips a month, or 20 Veo 3.1 Lite clips. Pro covers 33 such Omni clips, 16 fifteen-second 720p clips, or 100 Veo 3.1 Lite clips. Ultra 5x covers 333 ten-second 720p Omni clips or 2,000 Veo 3.1 Lite clips. Ultra 20x covers 833 of the Omni clips. The free 50 a day buys five Veo 3.1 Lite clips or about 16 seconds of 720p Omni video, never banked.

Those counts assume every take is a keeper. It rarely is. A successful take you reject still costs its credits. Upscaling to 720p or 1080p costs 0 credits on paid plans for a clip of up to 10 seconds, while a 4K upscale is Ultra only, at 50 credits flat for the same length. Images do not touch Flow credits; they run on daily per-model limits. Unused daily and monthly credits are lost at each reset, a rule our Flow credits guide covers in full.

Which plan matches your output

Start from the clips you need each month, not from the plan names. No plan fits testing and occasional social clips. Five Veo 3.1 Lite clips a day is real capacity, but free accounts cannot go past 10 seconds, extend a clip, upscale video or build custom Tools. Video generation may also be unavailable to free users roughly 2 PM to 5 PM UTC. Our guide to Flow's free tier lists every gate.

Google AI Plus unlocks 15-second clips, extension, 720p and 1080p upscaling and custom Tools. Volume is its weakness. Past 6 ten-second 720p Omni clips a month, or 20 Veo 3.1 Lite clips, you are back on the daily 50, because Plus cannot buy extra credits. That is the catch. For a weekly short or two, it holds; for a campaign with several versions per ad, it runs dry early in the cycle.

Google AI Pro is the working tier. Up to 33 ten-second 720p Omni clips a month fit its allowance, and when a campaign runs over, Pro can buy AI credits instead of waiting for the reset. Google AI Ultra 5x is for producers above that line, up to 333 such clips, and it adds 4K upscaling and Veo 3.1 Lite at 5 credits a clip. Google AI Ultra 20x adds 0-credit Veo 3.1 Lite in Lower Priority mode and lifts the automatic visible watermark in India, South Korea and Vietnam.

Billing rules, top-ups and refunds

Annual or monthly Pro

Google AI Pro costs $199.99 a year on annual billing, about $16.67 a month, which saves $39.89 against twelve payments of $19.99 a month ($239.88 in total), by our arithmetic. The saving holds only if you would have kept Pro all year. Switching from monthly to annual takes effect at once, with your remaining monthly time credited. Going from annual back to monthly waits until the annual term ends, and a downgrade waits for the end of the billing cycle. Commit only after a month.

Top-ups when credits run out

Extra AI credits are sold only on Google AI Pro and Google AI Ultra, never on Plus ^[3]. Packs come in sizes such as 2,500, 5,000 or 20,000 AI credits. Prices are not published. You see them at checkout. Purchased credits may expire after a period set when you buy them, and they cannot be bought in Japan or by members billed through Apple, Pixel Pass or another third party. Auto-reload can run up to five times a day.

Refunds, family sharing and students

Plans renew each billing cycle until you cancel, and access lasts to the end of the paid period. Google gives no refunds for partial billing periods except where the law requires, and a refund is requested from the seller you paid: Google One, Google Play or Apple. Price increases come with at least 30 days' notice. Unused AI credits may be forfeited on cancellation. In a Google One family group, shared with up to five other members, Flow usage limits and AI credits are pooled, and only the plan manager can buy credits or change the plan.

Eligible US college students aged 18 and over can get Google AI Pro free for 12 months if they redeem by December 31, 2026; after that it renews at $19.99 a month unless canceled. A student bundle of Google AI Pro with YouTube Premium costs $8.99 a month in the US. School-issued accounts are not eligible.

Rivals, and Veo for developers and businesses

Kling AI and Runway sell video credits as standalone subscriptions rather than inside a wider bundle. Kling's Standard plan costs $8.80 a month or $79.20 a year, with 660 credits a month. Runway's Standard plan costs $15 a month, or $12 a month billed annually, with 625 credits a month. Runway's Max and Team plans roll credits over for up to one month. Each vendor's credit is a different unit, so credit counts cannot be compared across them. Compare clips, not credits.

Veo outside Flow is a separate, developer-facing bill, not a Flow price. Veo 3.1 Preview in the Gemini API was shut down on October 22, 2026. On Google Cloud, Veo 3.1 with audio is listed at $0.40 per second of video at 720p or 1080p, and Veo 3.1 Lite, a Preview model there, at $0.05 per second at 720p ^[4]. The Veo 3.1 GA model runs on provisioned throughput or fixed quota, not pay-as-you-go. Google priced Gemini Omni Flash at $0.10 per second of output at its June 2026 preview launch.

The bottom line

Flow costs whatever the Google AI plan behind it costs, and the decision is a clip count. If five Veo 3.1 Lite clips a day cover you, stay free. Google AI Plus suits light use of longer clips without top-ups. Google AI Pro, at $19.99 a month, is the plan most working creators and small marketing teams should start on, because it pairs 1,000 monthly credits with the option to buy more. Ultra pays off only at hundreds of clips a month or when 4K matters. Budget for discarded takes, and note that Flow's model lineup changes on December 5, 2026; our Veo vs Omni comparison tracks it.