IFTTT Pricing Explained: What Free, Starter, Pro, and Pro+ Cost

IFTTT's pricing page is straightforward: four tiers, a monthly/yearly toggle with a "SAVE 30%" banner, and a monthly credit allowance that sets each plan apart. Since October 2026 even the free tier gets every Applet feature and unlimited Applets; what it rations is credits. Here's what each plan actually buys you, what annual billing changes, and where the pricing model runs into IFTTT's real ceiling — which isn't a price tag at all.

The four plans at a glance

Source: ifttt.com/plans. Every plan has unlimited Applets and all Applet features, and the yearly toggle carries a "SAVE 30%" badge: billed once a year, Starter comes to $25.08 a year, Pro to $65.88 a year and Pro+ to $167.88 a year, versus $35.88 a year billed monthly, $95.88 a year billed monthly and $239.88 a year billed monthly respectively if you paid the monthly rate for twelve straight months.

Free plan: every feature, rationed by credits

Free gets you unlimited Applets and all of IFTTT's Applet features and services, with 1,000 credits a month to cover their activity. A trigger firing and each successful action, query or filter use credits; when the balance hits zero, Applets pause until the monthly reset, and unused credits don't roll over. Polling Applets check every hour.

The billing toggle on IFTTT's plans page shows the same $0.00 whether you're looking at the monthly or annual view — Free has no annual commitment to weigh, unlike the paid plans. IFTTT no longer offers free trials, so Free is the way to test the platform before paying anything; its 1,000 monthly credits are the number to plan around.

Key takeaway — Free IFTTT now has every feature; the limit is volume. 1,000 credits a month is the ceiling to plan around: once it runs out, Applets pause until the monthly reset.

Starter and Pro: more credits, faster runs

Starter costs $2.99 a month billed monthly, or $2.09 a month billed annually — $25.08 a year. It raises the allowance to 5,000 credits a month, checks polling triggers every 15 minutes instead of every hour, and adds basic support.

Pro, badged Recommended, costs $7.99 a month billed monthly, or $5.49 a month billed annually — $65.88 a year. It raises the allowance to 20,000 credits a month, checks polling triggers every 5 minutes, and adds prioritized support. Multi-action Applets — one trigger firing several actions (a new form submission that logs a row in Google Sheets and pings Slack, say) — and Webhooks now work on every plan, Free included; what you pay for is how often they can run.

Pro+: 100,000 credits and multiple accounts

Pro+ costs $19.99 a month billed monthly, or $13.99 a month billed annually — $167.88 a year. It raises the allowance to 100,000 credits a month, adds dedicated support, and keeps the one feature no other plan has: connecting multiple accounts per service (handy if you're juggling two Gmail accounts or two Instagram profiles). IFTTT's AI services (summarizing, transforming, translating content, plus AI Applet templates built on ChatGPT, Gemini, and Anthropic Claude), queries and filter code — basic conditional JavaScript that lets an Applet check a condition before it fires — are no longer Pro+ extras; they're on every plan.

Filter code is the closest thing IFTTT offers to real branching logic. Worth remembering if you're comparing IFTTT to Zapier or Make, where conditional paths are a native building block rather than a code workaround.

No trial: how billing kicks in

IFTTT no longer offers free trials; the Free plan is the way to try it. Billing starts at whatever plan and cadence you pick. You can change or cancel anytime, and IFTTT confirms paid-feature access continues through the end of the current billing cycle even after cancellation — so a mid-cycle downgrade won't refund unused days, but it also won't cut you off early.

Some App Store reviewers report billing sync problems that go beyond this stated policy: one user paid for a full year of Pro through Apple's App Store and found it never activated on their IFTTT account, with support taking multiple days to respond. Worth flagging if you're subscribing through a mobile app store rather than directly on ifttt.com.

What the plans don't fix, no matter how much you pay

This is the section that matters most if you're evaluating IFTTT for business use rather than a smart home. Independent testing scored IFTTT's ease of use highly — building a working Applet in under a minute is a documented, repeatable experience — but scored its scalability far lower, calling the ceiling architectural rather than volume-based. There's no branching, no loops, no data transformation built into the core engine. Filter code adds basic conditionals. It doesn't add multi-path logic, error handling, or retries.

There's also no team collaboration layer at any price. No role-based access, no audit logs, no shared team accounts. If two people need to manage the same automation, they share login credentials — a real operational and security gap for any team bigger than one person.

IFTTT's ceiling isn't a price tag — it's the absence of branching logic, error handling, and team accounts. No tier fixes that.

The pricing tiers don't change that, because the limitation sits in the architecture, not the paywall.

Enterprise tier: real, but undisclosed

IFTTT lists a business/enterprise tier promising "behavioral insights, enterprise reliability, and dedicated support," sitting above Pro+. No price is published. It's a contact-sales arrangement, and nothing on IFTTT's pricing page or help docs discloses a number. If your use case is a company wanting to expose its own API as an IFTTT service (the developer platform IFTTT pitches as reaching "32M users, thousands of developers, and over 1,000 services"), this is the tier to inquire about directly rather than guess from the consumer tiers above.

Billing and cancellation: what reviewers actually report

Review platforms show a wide spread — strongly positive on some sites, notably negative on Trustpilot specifically. Trustpilot reviewers describe recurring billing complaints: charges after attempting to cancel a trial, refunds denied or delayed, and — for some longtime Pro subscribers — a locked-in "price forever" promise that got raised anyway, which several described as feeling misled. At least one reviewer eventually got a refund after persistent follow-up, and another said persistent contact eventually got a real support agent to fix a stuck webhook. The throughline: support can solve problems, but usually only after real effort on the customer's end.

Because this pattern comes from a single review platform that tends to skew toward complaints, treat it as a signal to budget extra time for billing disputes rather than a universal verdict on IFTTT's support quality.

Who the pricing actually works for

Key takeaway — IFTTT's plans map well onto personal automation and IoT, where the paid tiers buy more credits and faster runs for those workflows. None of the four tiers add team accounts, role-based access, or multi-path logic — gaps that hold regardless of which plan you're on.

How IFTTT's price stacks up against alternatives

At $2.99 a month billed monthly to $19.99 a month billed monthly (or $2.09 a month billed annually to $13.99 a month billed annually), IFTTT starts lower than most competitors on sticker price for simple, single-user automation. Zapier positions itself explicitly as "the most direct upgrade" from IFTTT once you need multi-step workflows, branching, error handling, and its 9,000+ app catalog — roughly nine times IFTTT's published "1,000+ services." That gap shows up in category depth, not just raw count: IFTTT's integrations skew consumer and IoT, and deep business-software coverage is thin by comparison.

A few other names worth knowing depending on the job: Make for visual multi-step workflow design, Microsoft Power Automate if you're already living in Microsoft 365, Pabbly Connect for tight budgets, and n8n if self-hosting or custom code matters (IFTTT has no self-hosting option at any tier). None of these beat IFTTT's under-a-minute learning curve. They compete on what happens after minute one.

The AI angle: mostly branding, not a differentiator

IFTTT advertises "AI services" — summarizing, transforming, translating content, plus templates built on ChatGPT, Gemini, and Anthropic Claude — and IFTTT's newer MCP integration lets assistants like Claude, ChatGPT, Cursor, and Perplexity trigger IFTTT's services directly. Worth knowing before you choose IFTTT for AI specifically: there's no public evidence IFTTT runs its own proprietary model. What's on offer are third-party model connections wrapped in IFTTT's existing trigger-action framework, not something IFTTT built independently. If the AI label is why you're eyeing IFTTT, understand you're getting access to other companies' models through IFTTT's interface.

Our verdict

Free now has every Applet feature and unlimited Applets, rationed to 1,000 credits a month — start there, since IFTTT no longer offers a trial. Starter, at $2.99 a month billed monthly or $2.09 a month billed annually ($25.08 a year), adds 5,000 credits and 15-minute polling. Pro, at $7.99 a month billed monthly or $5.49 a month billed annually ($65.88 a year), is the recommended tier: 20,000 credits and 5-minute polling for automations that fire often. Pro+, at $19.99 a month billed monthly or $13.99 a month billed annually ($167.88 a year), adds 100,000 credits and multiple accounts per service — but it doesn't add branching, error handling, or team accounts at any price. Pick the tier based on how often your Applets run, not on which number on the pricing page looks smallest.