People who look past Synthesia often hit one of three walls: SCORM export, shared editing or the stock-avatar rules. For avatar video, HeyGen is the closest swap, and its Business plan puts SAML/SSO, SCORM 1.2/2004 export and extra seats on a published price, while Synthesia keeps SCORM, workspaces and SSO on Enterprise by quote. Colossyan, a training-focused rival, includes 5 streaming SCORM exports a month on its Professional plan at $59 a month on an annual plan.[1] For cinematic clips rather than a presenter, Runway, Kling AI, Higgsfield and Google Flow do that job. Stay when Roleplay Sessions, Survey Sessions or EU data storage matter more than the gates.
Why buyers start looking elsewhere
Synthesia sells Starter at $19 a month billed monthly or $14 a month billed yearly ($168 a year), and Pro at $89 a month billed monthly or $59 a month billed yearly ($708 a year).[2] Both are per account with one editor; teammates join only as guests who view and comment. CTA buttons, branching and bulk personalization start on Pro, while SCORM export, quizzes, 1-Click Translation, brand kits, workspaces, live collaboration and SSO are Enterprise only. For a team with three authors, that is the trigger. Nobody else can edit.
The second trigger is content. Every video passes automated and human moderation, and stock avatars are limited to neutral, factual material, so scripts on medical, legal, financial, political or news topics can be ruled ineligible for a stock avatar. On every plan, stock avatars may not appear in paid advertising without Synthesia's written consent. Basic users cannot appeal a rejection. Those rules cover stock avatars: a Personal avatar (3 on Starter, 5 on Pro) is not bound by the paid-promotion restriction, and several sensitive topics are accepted with a Personal or Studio avatar. If your scripts are paid social ads, check that route before price decides.
The third is the credit model that arrived in October 2026. On Starter and Pro, an avatar video uses about 100 credits per finished minute, credits reset every billing period with no rollover, and creation pauses when the balance runs out unless you buy credits or upgrade. A quiet month's allowance simply disappears. Reviewers on Trustpilot most often complain about rejected videos, support and avatar quality.
We read Trustpilot as a map of complaints, not a trend. Moderation verdicts, credit surprises and support response are the themes that recur. If those are your pain points, a rival with a different billing model may help, but check its content rules too. If your problem is a missing feature, confirm the rival sells it on a published plan before you move a single video.
Write down the one missing feature (SCORM, a second editor, paid ads with avatars) and confirm it on the rival's plan matrix, not its home page.
HeyGen: the nearest swap for avatar video
HeyGen works most like Synthesia: a script-based editor, stock and custom avatars, a Video Agent and dubbing with voice clones. HeyGen Creator is $29 a month, or $24 a month billed yearly ($288 a year), with 600 credits a month that roll over one month. That carry-over is the first practical difference, since Synthesia credits reset every period. HeyGen offers no free trial of a paid plan, and its free plan is for personal, non-commercial use only; Synthesia's pricing FAQ likewise does not describe a trial of a paid plan, and its dependable free option is the Basic plan.
The reason training teams switch is HeyGen Business at $149 a month, or $119 a month billed yearly ($1,428 a year), plus $20 a seat a month for each added member. That plan lists SAML/SSO, SCORM 1.2/2004 export, interactivity, a brand kit and a shared workspace. On Synthesia, SSO, SCORM, brand kits and workspaces all need an Enterprise quote. HeyGen also dubs into 175+ languages and dialects on paid plans, against Synthesia's 70+ on self-serve plans and 140+ on Enterprise.
The trade-offs run the other way on data and captions. HeyGen stores all customer data in the US with no EU residency, and its terms license user content for training outside Enterprise, with an opt-out. Synthesia says it stores customer data in the EU and does not use customer data to pre-train its AI models. HeyGen has no closed captions for avatar videos and does not translate on-screen text; on Synthesia, only 1-Click Translation (Enterprise) does, while its dubbing translates speech only. Our HeyGen vs Synthesia comparison goes plan by plan.
Colossyan: SCORM without a sales call
Colossyan is built squarely for learning teams, and its plan names trip people up. Colossyan's Starter is its free plan, with 20 NEO minutes and 0.5 NEO2 minutes a month. Synthesia's Starter, by contrast, costs $19 a month billed monthly. Colossyan Professional is $59 a month on an annual plan for one editor, with each additional member at $30 a month, up to 3 editors. It adds MP4 downloads, watermark removal, 20 custom avatars and 5 streaming SCORM exports a month.
For training teams, that SCORM line is often the deciding point. Colossyan also advertises a 14-day free trial of AI video in the editor with no credit card and states a 99.9% uptime SLA on its security page; Synthesia's pricing FAQ does not describe a trial of a paid plan, and its Customer Terms state no uptime figure. Both sell a green-screen studio avatar as a $1,000-a-year add-on, which Synthesia offers on annual plans only.
Colossyan has limits too. Minutes do not roll over, and an annual plan canceled early runs to the end of the period without refunding unused months. EU or US data residency is an Enterprise option, and Professional caps a video at 30 minutes on monthly billing or 50 on yearly. Synthesia keeps its edge in Roleplay and Survey Sessions (October 2026), Syren (October 2026, beta) and dubbing of any existing video. Our Synthesia vs Colossyan piece covers the head-to-head.
Synthesia avatars cannot be exported except inside a downloaded video, so each presenter must record fresh footage and consent on the new platform.
Runway, Kling AI, Higgsfield and Google Flow: clips, not presenters
If a talking presenter is the wrong format, the generative tools in our AI video generators category do a different job: short cinematic shots from text or images. Synthesia itself offers Veo 3.1 and Gemini Omni (beta) clips in AI Playground from Starter, so check that first. Each tool spends its own credits, a separate currency, so compare them by what they generate. None replaces a scene editor built around a script.
Runway
Runway Standard is $15 a month, or $12 a month billed yearly ($144 a year), and runs Runway's own Gen-4.5, Aleph 2.0 and Act-Two models. Its Characters feature offers real-time avatars capped at 2 minutes per conversation in the web app, which suits demos rather than training modules. Standard credits do not roll over. Runway's older legacy plan, replaced by Max for new subscribers in June 2026, ends for its remaining holders at the end of November 2026.
Kling AI
Kling AI Standard is $8.80 a month or $79.20 a year. Its Avatar 2.0 builds talking videos from an image plus audio up to 5 minutes, and Lip Sync works on existing videos of human characters. The free Basic account keeps the watermark and bars commercial use. Plan fees are not refunded, and monthly credits expire 31 days after issue.
Higgsfield
Higgsfield Starter is $19 a month on either billing toggle ($228 a year). Shorts Studio (November 2026) produces 9:16 presenter videos from 15 seconds to 2 minutes, and Speak creates lip-synced talking characters with speech up to 30 seconds. That covers social clips, not a course. The Free plan has no monthly credits and excludes commercial use, and individual-plan credits do not roll over.
Google Flow
Google Flow is free with 50 credits a day for personal Google Account holders aged 18 or over in supported countries. Google AI Pro is $19.99 a month or $199.99 a year and adds 1,000 Flow credits a month. In November 2026, clips run on Veo 3.1 Lite and Omni Flash 1.2, and the @me avatar puts you in a clip, though not in the EEA, the UK or Switzerland. Daily and plan credits do not roll over.
What you give up, and how to leave cleanly
Leaving Synthesia means giving up Roleplay Sessions for spoken sales practice, Survey Sessions run by an avatar, and Interactive Avatars built in the same Studio, on every plan since October 2026 under a beta label; rivals sell real-time avatars as separate products or with tighter caps. Avatars carry over badly. Synthesia creates a personal avatar or voice clone only with a live consent recording from that same person, who must be of legal age; it refuses celebrities, public figures, deceased people and anyone who has not consented, and you cannot create a photo avatar of someone else even with their permission.
The exit needs planning. After you cancel, Synthesia videos become inaccessible at the end of the billing period, so download your MP4s first; videos with buttons or quizzes, and Sessions projects, never download as MP4 and must be rebuilt. Avatars leave only inside a downloaded video. Payments are non-refundable unless a contract says otherwise, and the Customer Terms ask for 30 days' notice of non-renewal. Our pricing guide covers renewal.
After you cancel, Synthesia videos become inaccessible at the end of the billing period, and videos with buttons or quizzes never download as MP4.
| If you need | Where to look first |
|---|---|
| SCORM and SSO on a published plan | HeyGen Business |
| SCORM on a small training budget | Colossyan Professional |
| Cinematic or social clips | Runway, Kling AI, Higgsfield, Google Flow |
| Spoken roleplay practice and avatar-led surveys | Stay with Synthesia |
Frequently asked questions
Is there a self-serve way to get SCORM from Synthesia?+
No. SCORM export (1.2 and 2004) is on Synthesia's Enterprise plan only, priced by quote. Embeds into an LMS work on every plan, but naming individual learners needs Enterprise features such as SCORM learner identity or required SSO.
Does Synthesia offer a trial to match Colossyan's 14 days?+
The yearly Starter and Pro cards show a Try for FREE button, but Synthesia's pricing FAQ describes no trial of a paid plan. The dependable free option is Basic: 10 minutes of video or dubbing, 3 survey responses and 500 credits a month, watermarked and without MP4 download.
Which of these keeps data in the EU?+
Synthesia says it stores customer data in the EU, on AWS in Ireland. Colossyan offers EU or US data residency on Enterprise plans, and HeyGen stores all customer data in the US.
The bottom line
Switch when a specific gate blocks you, not because a rival's plan sounds cheaper. HeyGen fits teams that need SSO, SCORM and several editors on a published plan and accept US data storage. Colossyan fits learning teams that want SCORM exports without an Enterprise contract. The clip tools fit marketers who never needed a presenter. Stay with Synthesia if roleplay practice, avatar-led surveys or EU data storage carry your program, and export everything before the period ends if you leave.
- [1] Colossyan pricing (2026-11) https://www.colossyan.com/pricing
- [2] Synthesia pricing (US): plans, credits and plan comparison (2026-11) https://www.synthesia.io/pricing
- [3] Trustpilot: user ratings for Synthesia (2026-11) https://www.trustpilot.com/review/synthesia.io
- [4] G2: user ratings for Synthesia (2026-11) https://www.g2.com/products/synthesia/reviews
All 9 sources we used for this article
- 1. Colossyan pricing (2026-11) https://www.colossyan.com/pricing
- 2. Synthesia pricing (US): plans, credits and plan comparison (2026-11) https://www.synthesia.io/pricing
- 3. Synthesia Help Center: Why can't I use stock avatars for my content? (2026-11) https://help.synthesia.io/en/articles/11517389-why-can-t-i-use-stock-avatars-for-my-content
- 4. Synthesia Customer Terms of Service (2026-11) https://www.synthesia.io/legal/customer-terms-of-service
- 5. Synthesia Help Center: refund and billing policy https://help.synthesia.io/en/articles/15972602-what-is-synthesia-s-refund-and-billing-policy
- 6. Synthesia product updates https://www.synthesia.io/updates
- 7. Trustpilot: user ratings for Synthesia (2026-11) https://www.trustpilot.com/review/synthesia.io
- 8. G2: user ratings for Synthesia (2026-11) https://www.g2.com/products/synthesia/reviews
- 9. Capterra: user ratings for Synthesia (2026-11) https://www.capterra.com/p/198045/Enact/reviews/