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Best CRM tools

Sales pipelines, contacts & deal flow. Scored on eight axes from sourced, dated evidence.

#1 Close logo

Close

★ 3.7

A sales-first CRM with calling, SMS and email built in

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#2 Pipedrive logo

Pipedrive

★ 3.7

Pipeline CRM with every tier priced publicly, no sales call needed

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#3 HubSpot logo

HubSpot

★ 3.7

A CRM with every tier priced publicly and thorough documentation

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#4 Zoho CRM logo

Zoho CRM

★ 3.7

Free for three users, then paid editions billed monthly or yearly

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#5 Salesforce logo

Salesforce

★ 3.3

Sales CRM that can be configured around almost any sales process

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#6 Freshsales logo

Freshsales

★ 3.3

CRM with phone, chat and a chatbot builder inside the product

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#7 Keap logo

Keap

★ 2.8

CRM, automation, invoicing and payments in one account

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Not scored yet

These are on the list. We don't publish a score before the evidence behind it exists — so they appear here without one.