Best Email marketing tools

Automation, deliverability & broadcasts. Scored on eight axes from sourced, dated evidence.

Klaviyo

Email and SMS marketing built for online stores

Email for creators, free up to 10,000 subscribers

Straightforward email marketing with its full price scale public

Email priced by sends, not by the size of your contact list

Email marketing and events for small businesses

Newsletter platform that keeps 0% of your paid subscriptions

Email marketing with a permanent free plan to start on

Email marketing built around detailed automations

These are on the list. We don't publish a score before the evidence behind it exists — so they appear here without one.

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