How do I find the right keywords for my website?

Find the terms people type, judge which ones you can win, and turn them into pages that bring visitors. Tools that do it: SE Ranking, Serpstat, Semrush, Ahrefs, Mangools, Ubersuggest, Google Search Console.

Find keywords your customers actually search: guide, DIY and tools

Start here

The guide Keyword Research: How to Do It in Six Steps, With an Example How it works and how to do it well Read → Do it yourself Free Keyword Research: The Google-Only Method, Step by Step Build it in Excel or Google Sheets Read → The tools Keyword Research Tools: What Each One Covers and How to Pick Which apps do it for you, and where each stops Read →

Tools that do it

Each one's way of doing it, and the point where it stops.

SE Ranking Does it

Keyword Research shows difficulty, volume, CPC and intent for a keyword in a chosen country, expands into similar, long-tail and question keywords, and Keyword Grouper clusters the list. Where it stops: No free plan, a 14-day trial with 10 research reports a day; country or region data only, no cities.

See SE Ranking → checked Oct 2026

Serpstat Does it

Keyword research shows volume, Keyword Difficulty, intent and AI Overview presence across 230 Google databases; Search Questions filters question keywords and clustering groups keywords by shared top-30 URLs. Where it stops: Free allows 10 searches a day with 10 results per report; the daily search allowance limits every plan.

See Serpstat → checked Oct 2026

Semrush Does it

Keyword Magic Tool expands a seed, Keyword Gap shows what competitors rank for and you don't, and Keyword Strategy Builder turns up to 10,000 keywords into pillar pages and subpages. Where it stops: Free allows 10 Keyword Magic Tool reports a day, 10 results each, no export; trials block exports.

See Semrush → checked Oct 2026

Ahrefs Does it

Keywords Explorer expands seeds into matching terms, related terms, autocomplete suggestions and questions, filters by Keyword Difficulty, volume and Traffic Potential, and groups keywords by Parent Topic so one page covers a whole group. Where it stops: Ahrefs Free has no Keywords Explorer; Starter caps reports at 250 rows with no exports.

See Ahrefs → checked Oct 2026

Mangools Does it

KWFinder shows keyword ideas with volume history, Keyword Difficulty, CPC and PPC competition, runs a keyword gap against up to 5 competitors, and sends saved lists straight to SERPWatcher. Where it stops: 100 lookups per 24 hours on Basic and 25 competitor keyword rows; volumes arrive about a month late.

See Mangools → checked Oct 2026

Ubersuggest Does it

Keyword Overview scores a keyword for volume, CPC, SEO Difficulty and intent; Keyword Ideas sorts related ideas into suggestions, questions, prepositions, comparisons and AI Prompt Ideas, and bulk analysis scores many keywords at once. Where it stops: Free allows 3 searches a day, 3 keyword lists of 30 keywords and 1 location.

See Ubersuggest → checked Oct 2026

Google Search Console Partly

The Performance report lists the queries your site already appears for, with clicks, impressions and average position; filtering for high impressions at positions 8 to 20 shows pages close to page one. Where it stops: Only queries your verified site already appears for; no search volume, no new keyword ideas, 1,000-row tables.

See Google Search Console → checked Oct 2026

Every verdict rests on the data in our product reports, never on a fee. How we score →