Each one's way of doing it, and the point where it stops.
Load a list of leads and the power dialer rings them one after another inside the lead record; every call, SMS and email lands on that record. The Call Assistant add-on records, transcribes and summarizes calls. Where it stops: No free plan, only a trial; calling usage is billed separately from the plan; call recordings do not migrate if you leave.
The built-in phone places calls from the CRM, and on Pro the power dialer works through your call list with warm transfer and conference calling. The free mobile app logs calls made from your phone onto the record automatically. Where it stops: No call transcription, call scoring or automatic call summaries at any plan.
A built-in dialer places calls against the plan's calling allowance, Free included. On Professional, calls are transcribed, searchable, and collected into coaching playlists. Where it stops: Starter adds no calling allowance over Free; transcription and coaching need Professional.
Built-in calling on Standard places calls, and the call log lands on the record. On Free you log calls as activities and set follow-up reminders. Where it stops: Calling limits per edition are not published.
A dedicated business phone line for calls and texts in the US and Canada keeps client calls off your personal phone, and discovery calls are booked through the built-in scheduler synced to your calendar. Where it stops: Text marketing is United States only; the free trial allows no texts; Keap AI takes no automatic notes from calls.
Every verdict rests on the data in our product reports, never on a fee. How we score →