Each one's way of doing it, and the point where it stops.
Calls, SMS, emails and recordings attach to the lead record automatically, so each contact's history builds while reps work. Where it stops: Solo is single-user; team collaboration and built-in forms need Essentials.
Contacts, companies, deals and tickets live as associated objects in one CRM, and an import keyed on a Record ID, email or domain updates existing records instead of duplicating them; blank cells never clear existing values. Where it stops: Free covers up to 2 users; more users means a paid plan.
Contacts, companies, activities and the calendar sit under the pipeline; from Growth, email sync and the contacts timeline put the history on each contact. Where it stops: Lite has no email sync, and all seats must be on the same plan.
Contact management with import and export runs on the Free edition; Standard adds Gmail and Outlook integration so email ties to the record, plus custom modules and data enrichment. Where it stops: Free caps at 3 users; email integration needs Standard.
Lead, account, contact and opportunity management come together, and AI syncs emails, events and contacts to the record automatically.
Contacts and accounts sit on every plan with import and migration from another CRM, and two-way email sync attaches mail to the record on Free; smart matches find duplicates on Pro. Where it stops: Free caps at 3 users; deduplication starts on Pro.
Contacts, companies, tags, lists, tasks, notes, lead scoring and automation history stay in one account, so marketing and follow-up read from the same record. Where it stops: Deleting contacts later does not reduce the subscription, so deduplicate before importing; the self-service CSV export omits notes and tags.
Every verdict rests on the data in our product reports, never on a fee. How we score →