Each one's way of doing it, and the point where it stops.
Checks your keyword list daily on every plan across Google desktop and mobile, Bing, Yahoo and YouTube, set by country, city or street address, with a Recheck Data button and map grid tracking for Google Maps. Where it stops: Each keyword counts once per search engine and location; frequency cannot be switched to weekly.
Rank Tracker checks the top 100 daily for desktop, mobile and paid results in any Google country, state or city, shows AI Overview positions next to organic ones, and allows unlimited competitors per project. Where it stops: Checks multiply by keywords, regions, devices and days, and unused checks do not roll over.
Position Tracking checks a fixed keyword list daily for one domain, location and device per campaign, down to ZIP code, with up to 20 competitors and Google, Bing, ChatGPT Search and Google AI Mode results. Where it stops: Location, device and target cannot change later; mobile analysis stops at the top 20; the Free plan tracks 10 keywords and blocks exports.
Rank Tracker follows your keywords by country, state, city or ZIP on desktop and mobile, imports past rankings from Site Explorer, warns when another of your pages outranks the target URL, and adds Search Console clicks when connected. Where it stops: Weekly updates on every plan; daily needs the Rank Tracker Pro add-on; keywords over the plan limit are frozen.
SERPWatcher tracks positions by city and device, rolls them into a 0-100 Performance Index, tracks the map pack and featured snippets, and sends email alerts and white-label reports. Where it stops: Weekly updates on Basic and Premium; mobile and desktop of one keyword count as two.
The Performance report shows the average position for every query and page where your site got an impression, filterable by device, with date-range comparisons. Where it stops: No fixed keyword list and no competitor ranks; 1,000 rows per table, 16 months of data, 2-3 day delay.
Tracks the top 100 for a keyword list per project and reports weekly, with desktop and mobile on paid plans. Where it stops: Weekly only on every plan since September 2025; Free tracks desktop only, 25 keywords per project; cancelling drops history except the oldest project.
Every verdict rests on the data in our product reports, never on a fee. How we score →