Luma AI App: iOS Download, Browser Setup and Plans in 2026

Luma AI has two apps on one account: a browser workspace at app.lumalabs.ai and an iOS app on the App Store ^[1], plus, since November 2026, a connector for Claude and ChatGPT. On an iPhone, search for Luma Dream Machine, the title the App Store listing from Luma AI, Inc. still carries. Your account, projects and credits sync between the phone and the web. Luma states that Luma Agents, the heart of the product today, are available in the browser, so a computer is where most of the work happens. Paid use starts at $30 a month for Plus, or $25 a month billed yearly. Luma lists its app for iOS; on Android and on desktop, use the browser workspace.

Finding the right listing on your phone

Luma's product was called Dream Machine before the March 2026 launch of Luma Agents, so older tutorials and the App Store listing still use that name (review). New users now start with Luma Agents, while Dream Machine, the previous generation, stays available to existing users. The App Store listing kept the old name, which is why the download looks dated. The listing is published by Luma AI, Inc., and its version 2.0.8, dated April 2026, came with a release note saying everything users liked about Dream Machine was now in Luma. Luma's own about page warns that the old name may linger on app store listings. The publisher line is the quickest check. Read it before you tap install.

Luma lists its app for iOS; on Android and on desktop, use the browser workspace. The browser is also where Luma places Luma Agents, which makes it the main place to work whatever phone you carry. Nothing extra needs installing there: you sign in, and the same projects and credit balance appear. A November 2024 update introduced the iOS app and set up syncing of account, projects and credits between app and web ^[2]. In practice, one subscription covers both places, and credits spent on either come out of the same balance.

Setting up your account in five steps

1. Open app.lumalabs.ai in a browser, or install the Luma Dream Machine listing from Luma AI, Inc. on the App Store.
2. Choose the email you will keep before you sign up, because the account is tied to it for good.
3. Sign up or sign in with that email. Luma's subprocessor list names Google OAuth and WorkOS as its authentication providers.
4. Use the free trial credits Luma says come with all plans, then pick Plus, Pro or Ultra.
5. Open a new board, or duplicate one of the demo boards in Luma's Learning Center to see a finished workflow.

Step two deserves the most thought. Accounts, subscriptions and generated assets cannot be transferred to another account. A monthly subscriber who wants a new email has support cancel the plan, then creates a fresh account and subscribes again; an annual subscriber gets a coupon covering the remaining months. Your past generations stay behind either way. The service is not meant for anyone under 13. Luma's acceptable use policy also bans opening several accounts to collect free or discounted usage, so one person should keep one account.

On the trial, Luma's pricing page shows no free plan; Luma says free trial credits are included on all plans, without stating how many. Its terms limit trials to 14 days unless agreed otherwise in writing, and output made during a trial may be used only for internal evaluation and testing. That rules out posting trial clips for a client. Our guide to whether Luma AI is free covers what the trial does and does not give you, and which free routes exist elsewhere.

Plans, prices and credits behind the app

Prices are per account, not per seat, and the same plan serves the browser and the iPhone app ^[3]. Yearly billing saves $60 a year on Plus, $180 on Pro and $600 on Ultra, about 17% by our arithmetic; Luma's own toggle says up to 20%. Also by our arithmetic, a yearly plan costs the same as 10 months of monthly billing, so it only saves money if you keep it longer than 10 months; shorter use is cheaper month to month. Start monthly if you are unsure.

Plus opens Luma's and third-party image and video models, commercial use, and edit access for guest collaborators. Pro's card adds 4x usage with the Luma Agents and Ultra's 15x, a term Luma does not define on its pricing page. Separately, by our arithmetic, Pro's and Ultra's credit allowances are exactly four and fifteen times Plus's.

The credit rules matter more than the sticker price. Unused credits expire at the end of each billing cycle, so a plan's allowance is use-it-or-lose-it (pricing). Failed generations get their credits back, but takes you reject still cost credits. Luma refunds only the most recent billing period, at its discretion, and never for additional credits already used. If you run out mid-project, the On-Demand Spend toggle in Usage settings lets you set a spending limit; extra use is billed at the end of the period with the renewal, and a limit of 0 turns it off.

Switching from yearly to monthly billing is possible, with used months recalculated at the monthly rate. On Plus, a $300 yearly payment with three months used would leave a $210 refund by our arithmetic, if Luma grants the switch; refunds are at its discretion. Moving to a different annual plan is not offered. Requests go by email to support@lumalabs.ai with your account email and a short description, and monthly billing starts from the next billing date.

What the browser workspace gives you

Luma Agents launched in March 2026. Luma describes them as AI collaborators that plan and carry out creative work across text, image, video and audio, all on boards: infinite canvases where people work together in real time and versions branch out beside each other instead of overwriting. Research Mode asks questions, gathers references and writes editable plans such as briefs and shot lists, without generating media. Create Mode generates images, video and audio, animates stills, adds voiceovers and captions, and reframes for platforms. You can upload PDFs, scripts, images, videos, decks and audio as material.

The models sit behind the same credits. Ray3.2, Luma's video model since June 2026, and Uni-1.1, its image model, run next to outside models such as Kling 4.0 from Kling AI, Seedance from ByteDance and Veo 3.1, Google's video model. The Agent can route a task to a model, or you can pick one yourself on the board. Connectors link Google Drive, Dropbox, Frame.io, Box and Airtable; they read and add files but never delete or rename, and they stay off until a team admin enables them. The Airtable connector can also create and update records, up to 10 per operation, but cannot delete them. Our Luma Agents playbook walks through each mode.

One account, three ways in

Since November 2026 there is a third entrance besides the browser and the phone. Luma's connector for Claude and ChatGPT uses your normal Luma sign-in, with no API key and no separate subscription, and it draws on your Luma credits at the same rates as the app. Generations bill to the Luma team you pick at sign-in, and a team without credits, often a Personal team, will not run. Results made this way do not land on a board by themselves. Save them to the Asset Library first, then bring them into a board.

In the browser workspace, boards are private by default, and you share one by link or email invite with Viewer or Editor permission; Viewers cannot generate or modify, Editors can. That suits client review without handing over the account. Teams are less settled. Luma's pricing page lists member management under its Team plan, while an April 2026 post said accounts on all plans can add members, so confirm with Luma before buying for a team. Team itself adds shared credits, usage analytics and SSO.

Account rules that apply on every device

Each subscription term renews automatically for the same length. To avoid the next charge, cancel at least one day before the term ends, through account settings or by email to support@lumalabs.ai ^[4]. Renewals run at current rates, and fee changes come with at least 30 days' notice. You can delete the account at any time, though deleting it does not undo licenses already granted on content that went into Luma's systems. Luma may also set storage and retention limits without notice, so back up your inputs elsewhere.

Rights follow the subscription, not the device. Luma's terms give you ownership of your outputs, but commercial use covers only what you make while on a paid plan. Output that identifies or resembles a real person must be publicly labeled as AI-generated. Luma may also close accounts that stay inactive for an extended period. Keep the plan active while client work is in progress.

The bottom line

The Luma AI app is one account with two apps, the browser workspace and the iOS app, plus the connector for Claude and ChatGPT. Install the App Store listing titled Luma Dream Machine from Luma AI, Inc. if you want the iPhone app, but plan your serious work in the browser, where Luma places its Agents and boards. Luma lists its app for iOS; on Android and on desktop, use the browser workspace. Before paying, settle the email you will keep, since nothing transfers between accounts, and remember that credits expire each cycle whichever device spends them.