Sintra for Marketing Teams: Roles, Approvals and Shared Credits

Sintra suits a small marketing team that wants social posts, copy and email drafts in one brand voice, and is willing to approve everything before it goes out. One plan, Sintra X, covers a whole workspace with unlimited team members, at $48.50 a month billed monthly or $15.60 a month billed yearly ^[1]. The limits sit elsewhere. Everyone shares 250 credits a month, the owner is the only role, and Emmie drafts campaigns but never sends them. Sintra says it is not an enterprise solution, and it has no approval layers between members and no public API.

The four helpers your team will actually use

Sintra X includes all 12 AI employees, but a marketing team spends most of its time with four. Soshie is the social media manager: she writes, designs, schedules and posts, keeps a content calendar, and generates images and short videos from text. She publishes to Facebook Pages, Instagram Business or Creator accounts, LinkedIn personal and Organization pages, TikTok personal accounts and, with limited availability, one YouTube channel per workspace. She can also hand work to Buddy, Penn or Dexter inside the same chat. Everything she produces draws on Brain AI, the workspace's shared knowledge hub.

Penn writes in the brand voice stored in Brain AI, in more than 100 languages, from captions up to a 5,000-word document. Sintra says quality usually drops on long documents, so split them. He pushes WordPress drafts for you to review and publish, and writes Shopify product descriptions in batches. Seomi handles keyword research, audits, content gaps and competitor research, but she is advisory only. She cannot log into your site or apply fixes, and she does no link building. Our Penn and Seomi guide covers the writing and SEO split in detail.

Emmie writes welcome sequences, cart reminders, post-purchase flows and campaign plans. You send them yourself. Sintra's help center says campaigns go out from your own email platform, so Emmie sits upstream of your email tool, not in place of it. Sintra's Summer Edition, in 2026, added two things marketers notice: short video ads with audio built from a prompt, with a storyboard preview before any credit is spent, and full slide decks built inside chat. Both are useful for pitch decks and quick ad tests. Both draw from the same shared pool of credits.

From Sunday drafts to an approved calendar

The weekly rhythm is fixed. Soshie's Social Media Manager automation drafts the coming week's posts every Sunday at midnight UTC and sends a notice to the inbox. Every post arrives labeled as needing approval, and a post nobody approves is never scheduled ^[2]. Before approving, a reviewer can change the media, caption, page and date, regenerate the image or edit it with AI, or decline the post. Soshie applies the Brand Kit to every draft: logo, color palette, brand voice, value proposition, business description and media library. Set that kit up carefully first.

Formats are narrower than a social lead may expect. Through the Social Media Manager, Instagram takes image posts, one-image stories, carousels of up to 20 images and video of up to one minute (20 MB), but no text-only posts, Reels or video stories. Facebook allows text-only posts but no Reels or video stories. LinkedIn takes carousels of up to 10 images, not image-plus-video posts. Sintra's integration pages list Instagram Reels as a separate integration under Soshie, but Reels are not posted by the Social Media Manager automation, and Sintra says story and reel support depends on the Instagram API. Confirm with Sintra before counting on Reels.

Two quirks catch teams out. A cross-post lands on only one of Facebook or Instagram; the workaround is asking Soshie to repeat the post for the other network. And automated posting finds images by their exact title in Brain AI, using each image once, then keeping it without recycling it. A library of loosely named files will not behave the way a designer expects.

Connecting the accounts takes some admin. You need a personal Facebook profile as the login, a Facebook Page linked to a Meta Business profile, and an Instagram Business or Creator account linked to that Page. In team workspaces, Facebook, Instagram and LinkedIn post only to project-oriented accounts. Each workspace holds one connection per integration, so one Facebook or Instagram page each. Our Soshie guide lists the TikTok and YouTube limits as well.

How a team shares one workspace

Team members are unlimited. Each gets a personal login, needs no subscription of their own, and can work only in the workspace they were added to; the owner pays. Members share Brain AI and the shared integrations, but only the owner adds those ^[3]. Gmail, Outlook and Notion stay personal to each member, and each person's chats with the helpers are private. Since the Summer Edition, an integration can be marked private or public, so teammates can reuse a shared company account. Because the team help page still lists Gmail, Outlook and Notion as personal, confirm with Sintra which email connections can be shared.

The owner is the only role. The owner manages the plan and members, sees Daily ideas, and is the only one who deletes snippets or files from Brain AI. There is no editor, viewer or approver tier, and Sintra offers no approval workflow between members. A team that needs a junior writer's draft checked by a manager before it reaches the calendar has to agree that process outside the tool. Team Chat, which puts all helpers in one conversation, is still a beta on workspace-based billing. Plan the hierarchy before inviting anyone.

Brain AI needs housekeeping too. Integrations do not feed it, and nothing syncs live from Google Drive or Notion, so upload brand guidelines directly. Saving a chat message through a helper stores only a summarized snippet; paste exact legal lines by hand. Deleting knowledge is final. There is no undo.

Splitting 250 credits across everyone

Credits are where a team feels the plan. The 250 credits a month belong to the workspace, every member draws from the same pool, and Sintra notes that more team members use credits faster ^[4]. The pool resets on the day of the month the subscription started, even on quarterly and yearly billing, with no rollover. Some work is free: setting up automations, scheduling or publishing a social post, and adding files to Brain AI yourself. Chatting with helpers, finished tasks, images and video all cost credits.

Sintra's approximate costs: about 1 credit for a social post written, designed and posted; about 0.1 for a reply; 0.1 to 1 per chat message, more in long threads; 0.5 to 1.8 per image; and about 40 credits for every 15 seconds of video. Video is the pressure point. A team that plans regular video ads should expect the pool to drain fastest there. Sintra can change credit costs, so the usage log, which shows what each action cost, is the honest gauge. Automations switched on during onboarding may keep running in the background, so check which are on.

When credits run out, helpers stop or are restricted until the next reset unless you upgrade. Upgrades on the web are recurring changes to the subscription, not one-time packs, and they are non-refundable. The only published web example is 600 credits a month for $240 every three months on the 3-month plan, which is $80 a month by our arithmetic. Sintra does not list the other package prices on its website. Price that upgrade into the budget before a video-heavy month, not after the pool is empty.

Billing length moves the bill more than seats do. Quarterly billing is $70.80 every three months; yearly is $187.20 a year. By our arithmetic, monthly billing costs least for a one-month run, quarterly for two to six months, and yearly beyond that. Sintra does not guarantee the renewal price: its Terms charge renewals at the then-current rate, and offer prices may apply only to the first term, so check Manage billing before renewal. Its help center adds that the renewal summary may show the pre-discount amount while the discounted amount is charged. The 14-day money-back guarantee covers only the first web purchase, and only if you ask.

Where a marketing team outgrows Sintra

Sintra's own pricing page draws the line. It says Sintra fits solo owners and small teams, and that it will not work for enterprise needs, complex AI workflows and data analysis, multi-client AI project management, or publishing without your approval. Multi-step chained workflows are not available yet. There is no public API, so a team that wants Sintra inside its own reporting or publishing stack cannot wire it in that way. Integrations run through Composio, with more than 1,000 listed, but writes to HubSpot, Salesforce or Meta Ads depend on scope and are not guaranteed.

One exception to the approval model matters for teams. Recurring scheduled tasks, which run on a timetable as often as every 10 minutes, have no approval step. A task set to send an email sends it. Each run costs credits, a new task starts the day after you create it, and Sintra's Terms treat any action a helper starts as authorized by you. Whoever sets up a scheduled task is effectively publishing without review. Agree who may create them.

Output still needs a human eye. Sintra says hallucinations cannot be removed completely, including a helper claiming abilities it does not have, and its Terms require oversight of every output. The pricing page says helpers learn your business over a few conversations; one customer in a Sintra case study advised allowing about three months. If your team runs several client brands rather than one, each needs its own workspace with its own credits and integrations, and the Sintra for agencies article covers that setup.

Can one Sintra workspace carry your team's content?

It can when the team is small, works on one brand, and treats every helper output as a draft. Soshie's weekly calendar, Penn's brand-voice copy and Emmie's sequences cover the routine work, and approval stays with you on Social Media Manager posts and replies. It struggles when the team needs several approval layers, heavy video, Reels it can count on, or an API. Before paying, list who will approve what, how much video the month holds, and who may create scheduled tasks.