Acuity Scheduling Pricing 2026: Plans, Calendars and What You Really Pay

Three plans, one price per account

Acuity Scheduling sells three self-serve plans, and you buy each one for the whole account rather than for each person. Starter costs $16 a month billed annually or $20 month-to-month, Standard $27 or $34, and Premium $49 or $61 ^[1]. Enterprise covers anything larger, by quote. The plan you need depends on one number: how many calendars you run, which can be one, six or 36. There is a 7-day free trial and no free plan, and every price is in US dollars. The table shows the pricing page as we read it from the United States on October 13, 2026; the yearly totals are our arithmetic.

Why calendars, not people, set your bill

This is the single most important fact about Acuity pricing. You pay once for the account, and you do not pay per staff login. Staff can join as contributors with or without a calendar of their own, and a standalone account has unlimited contributors. What you pay for is calendar capacity. A calendar is usually one person, room or location, so a team that shares one schedule pays like a solo user. A hygiene practice with four hygienists, two front-desk staff and an owner pays one Standard price of $27 a month on annual billing. Only the four hygienists need calendars; the other three log in as contributors.

The limits are simple. Starter allows one calendar, Standard up to six, Premium up to 36, and Enterprise is unlimited. Three stylists need three calendars, so Standard. Seven therapists need Premium. Count calendars, then pick. Rooms can be calendars too, but that is often a waste. A massage studio with three therapists sharing two rooms should count the therapists and use resources for the rooms, rather than paying for five calendars that push it toward the cap sooner.

Because the price is per account, the cost per calendar falls fast. On annual billing, Starter costs $16 for one calendar, Standard $4.50 a month per calendar when all six are used, and Premium about $1.36 per calendar at 36. Filling Standard from two calendars to six cuts the cost per calendar from $13.50 to $4.50 a month. That is why a fourth or fifth staff member costs nothing until the seventh calendar forces Premium. A full Premium account is cheap per head. A half-empty one is not.

What each plan actually buys

Starter: the solo plan

Starter costs $16 a month on annual billing, $192 a year, or $20 month-to-month, $240 a year. You get one calendar, unlimited services, payments and deposits, intake forms, email reminders, Zoom, Meet and GoToMeeting, and the mobile app. What it leaves out matters more. Starter has no text reminders, no waitlist, no packages, memberships or subscriptions, and no gift certificates. Clients get one follow-up email per appointment instead of up to six, and you cannot set different time zones per calendar. If texts reduce your no-shows, Starter is too small.

Standard: where most buyers land

Standard costs $27 a month on annual billing, $324 a year, or $34 month-to-month, $408 a year. It adds up to six calendars, text reminders, the appointment waitlist, packages and memberships with recurring billing, and gift certificates. Acuity calls it its most popular plan, and three features decide it. Texts cut no-shows, and Acuity sends them at no extra cost. Packages and memberships turn one-off visits into recurring revenue. The waitlist refills canceled slots by text. The step up from Starter costs $132 a year on annual billing. If text reminders prevent just one no-show a month on an $80 service, they recover $960 a year, which covers that step more than seven times over.

Premium: for one feature, not for capacity

Premium costs $49 a month on annual billing, $588 a year, or $61 month-to-month, $732 a year. It raises the cap to 36 calendars and adds the AI Booking Assistant, a signed BAA for HIPAA, separate time zones for staff or locations, and custom API and CSS. The jump from Standard is $264 a year. Therapists need the BAA, because HIPAA is available on Premium only. Developers need the API, brands want to drop the Powered by Acuity Scheduling link, and busy salons want the AI assistant. On monthly billing the gap widens to $324 a year, a whole year of Standard on annual billing, so monthly Premium only makes sense for a short project.

Enterprise, and the gap between 36 and 100 calendars

Enterprise has no public price. You fill in a form and a representative gets in touch. It adds unlimited calendars, a central dashboard, custom contracts and individualized BAAs. There is an odd gap, though. Premium stops at 36 calendars, but Acuity's own pitch says Enterprise is for organizations that need 100 or more. Nothing tells a business with 50 calendars what to expect. A franchise with 45 locations cannot fit on Premium and sits well below that pitch, so it must split locations across two Premium accounts at $1,176 a year combined or negotiate a quote. Ask sales early.

Annual or monthly: what the 20% really saves

The billing toggle promises that paying annually saves 20%. Annual is charged up front for the year, while monthly can be canceled at the end of any month. The billing cycle starts on your signup date, so signing up on the 15th means your next invoice comes on the 15th. In dollars, annual billing saves $48 a year on Starter, $84 on Standard and $144 on Premium. In percent, that is 20%, about 20.6% and about 19.7%. The discount is close to the promise. It is not huge.

For budgeting, think in yearly totals. On annual billing, Starter is $192, Standard $324 and Premium $588. On monthly billing, the same plans cost $240, $408 and $732 over twelve months. Annual suits settled businesses. Monthly suits experiments. Whichever you choose, subscribe on the web rather than in the mobile app. The help center says the app lets you subscribe at a higher price, and plans bought there are then managed through Apple. The difference is not published, which is reason enough to avoid it.

The costs around the subscription

Taxes and processor fees

Prices exclude tax. Depending on your billing address, Squarespace may collect sales tax on the subscription, so budget a few percent extra in taxed states. Acuity itself takes no cut of client payments, but Stripe, Square or PayPal charge their usual rates. Testing a processor needs a real charge, and that fee is not refunded, so Acuity suggests a $2 test. Factor processor fees into your service prices. A salon that takes $10,000 a month in card payments pays its processor's rate on all of it, so half a percentage point between processors is worth $600 a year. That is more than a Standard plan costs on annual billing.

Fees Acuity does not charge

The pricing page lists no set-up fees, no cancellation fees and no support fees. The mobile app comes with every plan, and integrating a payment processor costs nothing on Acuity's side. Text messages are included, where many rivals sell credits. There are no additional fees for sending text notifications ^[2], while clients pay their standard messaging rates. The limits are practical instead: one text reminder per appointment, 300 characters, and business verification before you customize it. A practice sending one reminder for each of 400 appointments a month sends 4,800 texts a year, while a tool charging 3 cents per text after its allowance could add up to $144 for the same volume.

What it costs for three real businesses

A three-chair salon

Three stylists need three calendars, so Standard: $324 a year on annual billing, or $108 per chair. It includes texts, gift certificates and packages, and wash stations or dryers can be tied to services as resources to avoid overbooking. If each stylist sees 25 clients a week, the salon books about 3,900 appointments a year, so Standard costs a little over eight cents per appointment before processor fees. This is the plan's sweet spot.

A six-chair barbershop

Six barbers still fit Standard for the same $324 a year, which is $54 per chair. Barbershops can sell packages such as five cuts for the price of four. The catch is the next hire. A seventh barber moves the shop to Premium at $588 a year, an extra $264, which at a $35 haircut is about eight cuts a year. The jump is real but small next to one barber's own revenue. Plan the hire before you buy annual.

A 20-provider clinic

Twenty providers need Premium: 20 calendars sit under the cap of 36, and the clinic needs a BAA anyway. On annual billing that is $588 a year, or $29.40 per provider, less than one month of most practice management suites. But HIPAA mode switches off Zapier, invoices and some calendar syncs, the clinic still needs separate tools for clinical notes and insurance billing, and Acuity cannot connect directly to any electronic health record. Check those gaps before paying.

The trial, and what it will not let you test

Every plan card offers a 7-day trial with no credit card. The trial is longer if you attach Acuity to a Squarespace website: seven days alone, 14 days attached ^[3]. That choice is made at signup and cannot be changed later, and an attached account shares the website's billing and contributor limits. A trial cannot be canceled early; it simply ends, and you pay nothing unless you upgrade. Support can extend it on request. Seven days is short.

The bigger problem is what stays locked. During the trial you can connect a processor and take payments, but you cannot send emails, customize notifications or send automated texts, and text messages are not available during free trials at all. So reminders are tested only after you pay. Because text verification can stay pending for several weeks while the trial lasts only seven days, a business that relies on text reminders should start verification on the first day. Expect to finish testing texts after you have already paid. Plan around that.

Changing plans, canceling and renewals

Most accounts are billed by Squarespace, and an account attached to a website shares billing with it. A few long-standing accounts are still billed by Acuity directly, in US dollars and by card only, and the rules differ slightly. The moves that matter are these:

• Upgrading takes effect at once, and you pay the prorated difference for the rest of the cycle. Moving from Standard to Premium halfway through an annual year costs roughly half of the $264 difference.
• Downgrading under Squarespace billing keeps your features until the cycle ends; under Acuity billing it takes effect immediately. Dropping below Standard removes texts, packages and the waitlist, so export data first.
• Monthly to annual starts the annual plan right away with a prorated charge.
• Annual to monthly is harder. Under Acuity billing it means canceling and starting again, which cancels client subscriptions you sold and turns off texts for a while.

You can cancel at any time, from a computer or mobile browser but not the app. Under Squarespace billing, an annual plan canceled within the first 14 days from purchase is refunded in full ^[4]; otherwise it runs to the end of the cycle. A business that pays $324 for annual Standard and finds in the second week that it needs Premium can take that refund, or simply upgrade and pay the prorated difference.

Renewals are automatic, with no fixed contract term, and annual accounts get an email 15 days before the renewal date. If a renewal is declined, Acuity retries the card up to three more times over about two weeks. Under Squarespace billing an unpaid subscription expires after 15 days and clients cannot book; under Acuity billing you drop to a limited free plan. Keep your card current.

How the price compares with rivals

Against Calendly, team size decides. Calendly charges per seat: Standard is $10 a seat a month billed annually and Teams $16. One person pays $120 a year on Calendly Standard against $192 on Acuity Starter, but six hosts pay $720 a year on Calendly against $324 on Acuity Standard. Ten hosts on Calendly Teams cost $1,920 a year, while Acuity Premium covers up to 36 calendars for $588. The products solve different problems, though, and Calendly adds routing that Acuity does not. Calendly also has a free plan. Our Calendly vs Acuity comparison goes further.

Square Appointments is free for one location and costs $49 or $149 a month per location on Plus and Premium. Square Plus costs $588 a year, exactly what Acuity Premium costs on annual billing, but only for one location, and it requires Square payments where Acuity lets you choose. Setmore charges per user: Pro costs $5 a user a month on annual billing or $12 monthly, and its free tier covers up to four users. Six Pro users cost $360 a year against $324 for Acuity Standard, so small teams pay similar money. Salon and health tools price differently again. Booksy charges $29.99 a month plus $20 per extra team member, so three stylists pay about $840 a year. Fresha charges $14.95 per team member a month plus marketplace commissions, and GlossGenius Gold costs $48 a month billed annually. For small salon teams, Acuity is cheaper. Practice management tools cost more but do more: Jane Practice costs $79 a month for one full-time practitioner and SimplePractice Starter $49, with clinical notes, insurance or telehealth that Acuity lacks. Against them, Acuity Premium is a scheduler with a BAA. Choose by workflow.

Which plan to pick, and how to pay less

A simple rule works for most buyers. One calendar and email reminders means Starter. Two to six calendars, or any need for texts, packages, gift certificates or the waitlist, means Standard. HIPAA, the AI assistant, the API, custom CSS or seven to 36 calendars means Premium, and Enterprise starts above that. Most buyers land on Standard. To pay less, use the trial first, then pay annually and keep the 14-day refund window as insurance. Fill all six Standard calendars before moving up, and do not buy Premium for features you will not use.

Discounts apply to the first payment only. Creator pages such as the 20VC page offer 20% off your first Acuity subscription, and Squarespace advertises 20% off a new plan; on annual Standard, that saves $64.80. Squarespace Circle, free for Squarespace customers and used most by designers and agencies, adds first-payment discounts on annual subscriptions, longer trials and priority support. Offer codes cannot be combined, so use one. Finally, ignore the old plan names. Some Acuity pages still mention Emerging, Growing and Powerhouse, but the pricing page is the reference.

The bottom line

Acuity is fairly priced for service businesses with a handful of staff, because one account covers up to six calendars on Standard for $324 a year on annual billing. Solo users pay more than on per-seat tools, clinics pay for Premium to get the BAA, and nobody gets a free plan. The trial will not show you reminders, so lean on the 14-day refund instead. Count your calendars and decide. For what you get beyond the price, read our full Acuity Scheduling review.