One company, two products
Acuity Scheduling is a Squarespace company. It started in 2006, was acquired by Squarespace in 2019, and for several years Squarespace also sold a rebranded copy of it called Squarespace Scheduling, while Acuity kept its own brand for long-time customers. Squarespace is now uniting both under the Acuity name. If you used Squarespace Scheduling, you are already using Acuity, and existing users see no change in how it works. Older price-change emails still say Squarespace Scheduling, and help pages may show both names. Treat them as one product.
The family tie shows up in billing, logins, embedding, email marketing and support, and this guide walks through each connection. What it does not mean is that you need a Squarespace website. Acuity works with a Squarespace site, with nearly any other website, or with no website at all, because the scheduling page is a full booking site with your branding. Many solo businesses never build a site and simply share the link on social media, Google and QR codes. Squarespace is convenient, not required.
The choice you make once: standalone or attached
When you start a trial, you choose to use Acuity by itself or attach it to a Squarespace website [1]. The choice is permanent. An attached account appears as a tab on the website, shares the website's billing and follows its contributor limits. You gain a single login, one bill and a longer trial. You lose flexibility, because each Acuity subscription is unique to one website and cannot be transferred between Squarespace sites.
Ownership follows the same rule. With an attached account, ownership of the subscription moves with the website, so selling the site hands the booking system, its client list and its appointment history to the buyer. Deleting it is just as tied up: the only way to remove an attached account completely is to cancel the Acuity subscription and then delete the website. A business that only wants to stop using Acuity should cancel and keep the site, rather than lose its whole web presence by accident.
A standalone account uses its own billing information and keeps the scheduler independent of any website, yet it can still be embedded on any Squarespace site later. Standalone Acuity has unlimited contributors, while attached accounts are limited by the website subscription, so a salon with many front-desk staff should check that limit first. Standalone subscriptions can be transferred to a user who already has permissions, and the change is immediate and permanent. A business that might redesign or replace its website within a few years is safer standalone.
You choose at signup and cannot switch later. If the website might be replaced or sold, start standalone and embed.
Billing, trials and the Squarespace login
Two kinds of billing
Attached subscriptions share billing information with the website subscription, while other Squarespace products stay billed separately. Standalone subscriptions use their own billing but are still billed through Squarespace for most new customers, with the same 14-day refund window on annual plans. The URL of your billing panel tells you which type you have. Changes follow Squarespace rules: change the plan first, then the billing cycle, and check the total at each step. Depending on your billing address, Squarespace may add sales tax to the subscription. That is separate from tax on client payments, which Acuity cannot calculate, so include it in your prices.
The trial
The trial lasts seven days standalone and 14 days attached to a Squarespace site, and Squarespace websites have their own 14-day trial as well. The longer trial is one of the real perks of attaching, next to one login and one bill. It comes with a catch, though: a trial attached to a website cannot be deleted without deleting the website. Use the extra week well, and attach only a site you mean to keep.
The only way to fully delete an attached Acuity account is to cancel the subscription and then delete the website. To stop using Acuity, cancel and keep the site.
Logins, old and new
All new Acuity customers log in with Squarespace accounts, and signing up for Acuity creates one. Your account may include a built-in squarespace.com address that you cannot edit, so use a business email. Older Acuity logins have been converted to Squarespace logins in groups, keeping their data, and no website is created by the change. The converted login brings two-factor authentication, social login, Email Campaigns, Reserve with Google and offer codes, though the account cannot be disconnected from Squarespace afterward. For most users the upgrade is worth it. Legacy customers should note that legacy pricing can change if they upgrade, downgrade, cancel or switch cycles.
Putting the scheduler on your Squarespace site
The Scheduling block
On a Squarespace page, a Scheduling block shows your Acuity scheduler without any code. It takes a minute. The block can show the whole scheduler or a filtered view, since direct links can target a service, category, calendar or location, and class links default to the classes template. A full scheduler on a dedicated Book page, plus filtered blocks on service pages, lands clients closer to the right booking. Add a booking button in the site header and the same layout covers most visitors: some arrive ready to book and click the header, others browse services first.
Making it look like your site
The Acuity style editor can generate a palette from your logo, apply a preset or match a Squarespace site, and fonts and button colors carry over. When the scheduler is embedded, your logo and business name are hidden, because the website header already shows them. If you attach a new subscription to a site with a logo, that logo becomes your scheduling page logo. Check the result on a phone, and check the standalone page separately.
Buttons, the booking bar and code injection
Besides the block, you can add a booking button or a booking bar. Buttons work on any plan. The bar relies on code injection, which only the Business and Commerce website plans include, so a site on a lower plan should use the block and header buttons instead of upgrading just for the bar. Code injection also has limits for tracking. Acuity's own conversion code runs in a frame on a sandbox domain, Google Tag Manager on an embedding site may not track bookings correctly, and custom code is outside Acuity support. Test tracking before ads.
Links, members and Bio Sites
Link the scheduling page from the site menu, the footer and a book button on every service page. Dynamic links can prefill details or a coupon. To make booking exclusive to site members, add Digital Products to your site and put the Scheduling block inside the gated content; studios with paid memberships use this for member classes. For social traffic, a Squarespace Bio Site combines your scheduler, website and other links in one place, ready for an Instagram profile. Fewer clicks mean more bookings.
A Scheduling block puts Acuity on a Squarespace page without code. Use a full scheduler on a Book page and filtered views on service pages.
What stays separate: payments, analytics and gift cards
The integration stops at the money. Acuity takes payments through Stripe, Square or PayPal, and these processors are separate from any you use in Squarespace, so you connect them again inside Acuity. Acuity does not work with Squarespace Payments, nor with buy now, pay later services [2]. If your store runs on Squarespace Payments, adding Acuity means a second account with its own dashboard, payout schedule and processing fees. This surprises many site owners. The cleaner route is one Stripe account connected to both, which keeps one payout stream and puts refunds, disputes and tax reports in a single dashboard.
The store is split the same way. Acuity sells packages, gift certificates and subscriptions through its own store page, separate from any Squarespace Commerce store. Physical products belong in Commerce, and so do services without set times, as Commerce service products. Gift cards follow the same line: Acuity gift certificates work only for purchases through Acuity, while Squarespace gift cards work in your online store. Clients may confuse them, so name them clearly on your site.
Analytics do not merge either, and Acuity sales data does not show up in Squarespace analytics. Because the booking happens in the scheduler frame, a site relying only on Squarespace analytics sees visits to the Book page but no bookings at all. Connect Google Analytics 4 or Meta Pixel inside Acuity before you start marketing, and allow 24 hours for statistics to appear.
Email Campaigns, Reserve with Google and other marketing
Squarespace Email Campaigns is a paid subscription you can add to a standalone Acuity subscription or to a website with Acuity, and accounts on Squarespace logins integrate directly. Mass emails cannot be sent from Acuity itself, so this is the natural route for a studio that already lives in Squarespace. Clients join your list through an intake form question, which must be a checkbox or a yes/no question; a checkbox list does not work. Clients on free or pay-later bookings get a confirmation email before they are added. Opted-in clients appear in Email Campaigns as a smart segment called Acuity Subscribers, ready for rebooking reminders and seasonal offers.
Reserve with Google lets clients book from Google Search, Maps and AI Mode, and converted Squarespace logins gain access to it. You need a physical location, a Google Business Profile and an approved industry, with one profile per subscription. It brings bookings that never touch your website. You can also tell search engines not to list your scheduling page while keeping it bookable, but most businesses want it found, so leave it visible and link it from your site.
HIPAA: keep health data inside Acuity
Acuity is the only Squarespace feature currently designed to offer services consistent with HIPAA obligations [3], and HIPAA still needs Acuity Premium and a BAA. Other parts of Squarespace, such as form blocks, are not designed for it. The practical risk is a well-meant form: a therapist who puts an intake questionnaire into a Squarespace form block moves health information outside the only part of Squarespace built for HIPAA. Every clinical question belongs in Acuity forms. For health information outside Acuity, link to an external, compliant service.
There are two wrinkles. Acuity forms cannot be filled out when clients buy packages or gift certificates, and for that case Acuity suggests a Squarespace form block or a third-party form app. Never use it for health data. Email marketing needs a plan too, because a HIPAA-enabled Acuity account cannot connect Email Campaigns at all, so health practices should run their email marketing outside Squarespace from the start.
Rebuilds, support and getting out
Website changes are where the attached choice bites. An Acuity account tied to a Squarespace 7.0 site cannot be moved to a 7.1 site. If you rebuild on 7.1 and want site-specific integrations such as Email Campaigns, you may prefer a new Acuity account on the new site. Schedule the switch for a quiet month, export clients and future appointments first, and decide whether to keep the old account embedded or start fresh. When you do leave, deleting marks content for permanent deletion, and after you cancel, Acuity asks search engines to remove your scheduling page.
Support covers both sides. Squarespace support covers Acuity, including connecting Zapier, but custom code, Instagram itself and third-party integrations fall outside its scope. Acuity support runs by email around the clock and by chat on weekdays. There is no phone line. Before a rebuild, ask which billing type you have, whether your plan allows code injection and how many contributors your site allows.
What the full stack costs
If you need a website too, Squarespace plans cost $25 or $19 a month for Basic, $39 or $29 for Core, $65 or $49 for Plus, and $139 or $99 for Advanced, monthly or annual [4]. Basic charges a 2% transaction fee on online sales. Two discounts can trim the first bill. Offer codes give a discount on your first subscription payment and require a Squarespace login, and Squarespace advertises 20% off a new Acuity plan for a limited time, on the first payment only. Codes do not combine.
| Setup | Website | Acuity | Per year |
|---|---|---|---|
| Solo, annual billing | Basic, $19 a month | Starter, $16 a month | $420 |
| Salon, annual billing | Core, $29 a month | Standard, $27 a month | $672 |
| Salon, monthly billing | Core, $39 a month | Standard, $34 a month | $876 |
That is our arithmetic from both pricing pages, before Email Campaigns, which adds its own fee, and payment processing. For the salon, annual billing on both saves $204 a year, enough to cover most of a year of the cheapest Acuity plan. Designers and agencies can also join Squarespace Circle, a free program with extended trials, prioritized support, discounts on first annual payments including Acuity, and referral commissions. For the plan-by-plan math, see our Acuity pricing guide.
Three setups that work
A yoga studio puts a Scheduling block on its Classes page, links class packs from the menu and gates member-only classes with Digital Products. Clients pay for a single class, a 10-class pack or a membership from the same booking page, and Email Campaigns sends the monthly schedule. A solo therapist runs standalone Acuity Premium with a BAA next to a simple Squarespace site. Intake and health questions stay in Acuity forms, and Email Campaigns stays off because HIPAA mode disables it.
A salon with a shop sells hair products in Squarespace Commerce and appointments in Acuity, with one Stripe account behind both. Gift certificates for services come from Acuity, gift cards for products from Commerce. Staff learn both dashboards. Clients see one brand. Roles need care here: contributors added to Acuity are not website editors, website contributors are not automatically scheduling staff, and Scheduling Administrators cannot cancel Squarespace subscriptions. Assign roles in both places.
Which setup to choose
Attach Acuity to your site only if every one of these holds:
- The site is permanent and will not be replaced or sold soon.
- The website plan allows enough contributors for your staff.
- You want one bill and the 14-day trial.
- You know whether you need code injection for a booking bar.
- You accept that deleting the account later means deleting the site.
Choose standalone if you might change websites, have many contributors or need HIPAA. Either way, embed with the Scheduling block. Squarespace does not change Acuity's limits: calendars still cap each plan, texts still need Standard and HIPAA still needs Premium. It does not merge payments or analytics, and it does not add phone support. The connection is convenient, but it is not a different product. For the plans themselves, read our Acuity Scheduling review.
Acuity bookings need Stripe, Square or PayPal. Connect the same Stripe account to your store and Acuity to keep one payout stream.
Frequently asked questions
Is Acuity part of Squarespace?+
Yes. Squarespace acquired Acuity in 2019 and now sells its scheduling product under the Acuity name.
Do I need a Squarespace website to use Acuity?+
No. Acuity works on its own as a booking page or embedded on nearly any other website.
Can I switch between standalone and attached later?+
No. You choose at signup and the choice is permanent. A standalone account can still be embedded on any Squarespace site.
Can Acuity use Squarespace Payments?+
No. Acuity takes payments through Stripe, Square or PayPal, connected separately inside Acuity, and does not support buy now, pay later services.
Do Acuity bookings show up in Squarespace analytics?+
No. Connect Google Analytics 4 or Meta Pixel inside Acuity to track bookings as conversions.
Can I collect health information in a Squarespace form block?+
No. Acuity is the only Squarespace feature designed for HIPAA obligations, and HIPAA needs Acuity Premium with a BAA, so keep health questions in Acuity forms.
The bottom line
Squarespace and Acuity are one company with two products that connect well: a no-code Scheduling block, one login, shared billing and Email Campaigns. They do not share payments, analytics or gift cards, and the standalone-or-attached choice cannot be undone. For most new service businesses the safest path is a standalone Acuity account embedded with the Scheduling block. It keeps the scheduler independent if the website changes, while clients still get a booking page that looks like part of the site.
- [1] Acuity Help: Use Acuity with or without an attached Squarespace website (2026-10) https://help.acuityscheduling.com/hc/en-us/articles/47333805367693-Use-Acuity-with-or-without-an-attached-Squarespace-website
- [2] Acuity Help: Choose a payment processor (2026-10) https://help.acuityscheduling.com/hc/en-us/articles/16676914206477-Choose-a-payment-processor
- [3] Acuity Help: Acuity Scheduling and HIPAA (2026-10) https://help.acuityscheduling.com/hc/en-us/articles/16689567523597-Acuity-Scheduling-and-HIPAA
- [4] www.squarespace.com: pricing (2026-10) https://www.squarespace.com/pricing