Brevo for Agencies: Price Proposals From a Public Catalogue, Protect the Client's Account

Agencies use Brevo for three reasons: low entry prices for small clients, transactional and marketing email on one account for clients with apps or stores, and a channel range that lets one platform cover email, SMS and WhatsApp. The difficulties are seat limits on the cheaper plans, suspension risk when clients bring their own lists, and exit rules that the client, not the agency, must handle.

The short answer

Brevo suits an agency that sets up and runs campaigns for small and mid-sized clients, particularly clients with large lists mailed occasionally, or with apps that need transactional email. Each client should own their own account. The agency should be invited as a user.

Brevo runs a partner programme and its help pages say: "If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner." ^[8]

## Account ownership

The single most important decision is who owns the account. On Brevo, only the account owner can permanently close the account ^[12], and only users with plan and billing permission can cancel or change the subscription ^[10].

So create the account in the client's name, with the client's organisational address as owner, and add the agency as a user. When the engagement ends, the client keeps the account and the agency removes its user. The reverse, an agency-owned account holding a client's list, creates problems at handover and under data protection law.

Seats and team access

Seat limits shape how an agency works ^[5]:

Plan	Marketing seats
Free	1
Starter	1
Standard	up to 3, with add-on
Professional	10 included

Extra seats cost $12 a month each on Standard in the vendor's catalogue ^[3]; Starter is fixed at one seat. On Starter, a client and an agency cannot both have their own login, so either the client moves to Standard or the agency works alongside the client rather than in a login of its own. Standard fits a client plus two agency staff. Professional fits a larger team.

Avoid sharing logins. Shared logins look like unusual activity to security checks and remove the audit trail.

## Pricing for client proposals

Brevo's published catalogue makes proposals easy to price, because every tier is public ^[3]. Monthly Standard prices:

Client contacts	Sending	Standard
1,000	weekly	$35
2,500	twice monthly	$49
10,000	weekly	$97
50,000	monthly	$97

Remember that the contact count chooses the tier on the first three tiers ^[5], and that crossing it upgrades the plan automatically ^[8]. Quote the tier the client will reach in a year, not today.

The suspension risk with client lists

This is the biggest operational risk for an agency. Clients arrive with lists of mixed quality, and Brevo tests early campaigns, especially to new contacts, on a random subset of recipients ^[13]. Published triggers include a hard bounce rate above 2%, unsubscribes above 1% and complaints above 0.2%.

A suspended client account stops sending, while "your subscription remains active during the suspension" ^[13]. A second suspension cannot be reactivated. For an agency, that means a client relationship at risk over a list the agency did not build.

Make list verification a paid line in every onboarding: verify, remove dead and unconsented addresses, and warm up with recent contacts before the first full send. Put in writing that the client is responsible for consent.

## Multi-account management

Agencies with many clients often want one place to manage them. Brevo offers "Multi-account management" on Enterprise, described as a way to "Manage multiple business units & brands under one master account." ^[2] Enterprise is priced on request on the pricing page, though the vendor's public pricing API returns a monthly figure of $1,000 for it ^[4].

Below Enterprise, an agency manages each client as a separate account and switches between them as an invited user. That is more clicks, and cleaner ownership.

Transactional email for client apps and stores

Clients with apps or stores benefit from Brevo's transactional email, which shares credits with marketing ^[7]. An agency can set up SMTP relay or the API for receipts and notifications alongside the client's campaigns, on one bill.

On a free client account, transactional and marketing emails share 300 sends a day, and once used, "up to 1,000 additional emails are held in a retry queue. Emails beyond this queue are not delivered." ^[6] Do not run a client's transactional email on a free account.

Contracts and the client's exit

The terms bind the client to the subscription term: subscriptions are "non-cancellable by You prior to the end of your ongoing Subscription", with no refunds for "any prepaid or unused fees" ^[14]. A yearly Professional plan is cancelled through a support ticket, and non-renewal must be notified in writing at least fifteen days ahead ^{[10] [14]}.

Put these dates in your client calendar. An agency that forgets a client's renewal can cost the client a year.

If a client leaves Brevo, export contacts, unsubscribes, campaigns, automations and CRM data before cancelling. Closing an account is irreversible ^[12]. If the client keeps a free account as an archive, someone must log in regularly to prevent deletion ^[10].

A worked example: onboarding a client

A local retailer with 6,000 customers hires an agency for a monthly newsletter and an abandoned-cart flow.

Week 1. The client creates a Brevo account in its own name. The agency is invited as a user. The agency verifies the customer list: 600 invalid or unconsented addresses removed, leaving 5,400.

Week 2. The agency recommends Standard at the 20,000-email tier, $69 a month ^[3], because 5,400 contacts need a tier above 2,500 and the cart flow needs automation for unlimited contacts.

Week 3. First send to the 1,500 most recent customers; bounces under 1%. Full send a week later.

Month 2 onward. The agency reports monthly on bounces, unsubscribes and complaints against Brevo's published lines ^[13], so the client sees the risk as well as the results.

The agency checklist

1. Client owns the account; agency is a user.
2. Seats sized to the team; no shared logins.
3. Tier quoted on the contact count a year out.
4. List verified before the first send; consent responsibility in writing.
5. Transactional email never on a free account.
6. Renewal and notice dates in the client calendar.
7. Exit plan agreed: export, cancel, archive or close.

Reporting to clients

Clients want results; agencies need to show risks too. A monthly report on Brevo should carry both.

Results: opens, clicks, conversions and revenue where tracked. Standard includes advanced reports, click heatmaps and device reports ^[5]; Professional adds analytics dashboards.

Risk: bounce, unsubscribe and complaint rates for each campaign, set against Brevo's published suspension triggers of 2%, 1% and 0.2% ^[13]. A client who sees unsubscribes creeping toward 1% understands why the agency wants to clean the list, and why fewer, better-targeted sends are safer.

Cost: the current tier, contact count and how close it is to the next cap ^[5]. A client near 2,500 contacts should know the next tier is coming.

Partner programme and certification

Brevo's help pages offer to match customers with certified agency partners, in the words quoted above ^[8], and its navigation lists partner programmes and a "Find an expert" directory ^[2]. For an agency, certification brings referrals from Brevo's own support flow.

The pages we read do not publish the programme's terms, commission or requirements. Ask Brevo directly before building a business model around referral income.

Building templates once, using them for many clients

Agencies save time by building a library of templates and automations, then adapting them per client. On Brevo, templates and reusable sections are available from the free plan ^[5], and Professional adds synced reusable sections that update everywhere they are used.

Because each client owns a separate account, templates must be copied into each account rather than shared across them, unless the agency manages a master account under Enterprise's multi-account management. Keep a master copy of each template outside Brevo as well.

A worked example: three clients, three plans

A café with 600 customers, monthly newsletter: Free has a single seat and so does Starter, so the café runs the account itself after the agency sets it up with the owner and trains them. If the agency needs its own login, Standard is the first plan with more than one seat: $35 a month at the 10,000-email tier that 600 contacts require, plus $12 for the extra seat ^{[3] [5]}.

A clinic with 4,000 patients, reminders and a quarterly newsletter: Standard at the 20,000-email tier, $69 a month, with the agency as one of three seats. No health details in Brevo fields, because the terms exclude sensitive data ^[14].

An online shop with 25,000 customers, weekly campaigns: about 108,000 emails a month, so the 150,000-email tier on Standard, $179 ^[3], with the integration path confirmed first.

Each client's plan is chosen by contact count and sending, priced from the public catalogue, and owned by the client.

Pricing your own services around Brevo

Because Brevo's prices are public ^[3], clients can see exactly what the platform costs, so agencies should price their own work separately and transparently: set-up, list cleaning, template design and a monthly management fee, with the Brevo subscription billed to the client directly. That keeps the client as the account's paying owner, which matters when the engagement ends, and avoids the agency carrying a subscription that the terms make non-cancellable before the end of its term ^[14].

Quote list cleaning as a fixed line. It is the work most likely to prevent a suspension, and the work clients most often try to skip.

When to recommend something else

Brevo is not the right answer for every client, and saying so builds trust.

Recommend a different platform for a client whose list grows through Shopify, until a supported Brevo connection is confirmed ^[17]. Recommend one with phone support on every tier for a client who will need a person on the phone and is not ready for Professional. And recommend a subscriber-priced platform for a small list mailed several times a week, where Brevo's email-based pricing works against the client.

Recommend Brevo where it is strongest: many channels from one account, transactional and marketing email together, and large lists mailed occasionally at prices taken straight from a public catalogue ^[3].

Handover at the end of an engagement

When an engagement ends, hand over a short document: the account owner, the plan and tier, the renewal date and any notice period, the automations that are live, the lists and what each is for, and the current bounce and unsubscribe rates. Then remove the agency's user from the account. A clean handover protects the client and the agency's reputation.

## The verdict

Brevo is a strong agency platform for clients that need several channels, transactional email or large lists mailed occasionally, priced from a public catalogue that makes proposals straightforward. The agency's job is to protect the client's account: clean lists before the first send, clear ownership, and an eye on renewal dates.