MailerLite Pricing 2026: All 29 Bands, and the Rules That Move You Between Them

MailerLite is the easiest product in this category to price, and the hardest to price correctly. Easy because the whole price list is published, every band, both plans, monthly and annual. Hard because what you pay depends on rules that live on a help page: how subscribers are counted, and when the plan moves itself up.

This page gives you both. The table first, then the rules, then the arithmetic that turns them into a decision. Every figure was read from the vendor's own pages on 9 October 2026.

The prices, month to month

Two paid plans and a free one, plus an Enterprise tier priced on request ^[2].

Plan	Monthly, 500 subscribers	Annual, per month	Annual total
Free	$0 (up to 250)	n/a	n/a
Comfort	$12	$10.80	$129.60
Power	$25	$22.50	$270.00
Enterprise	quote	quote	quote

The vendor's description of how this works is one sentence: "Pricing is based on usage, not feature access." ^[2] Both paid plans carry the same features. You pay for list size and, on Comfort, for sending volume.

Two things to know before reading any further. First, the pricing page opens in its "Billed yearly" state, so the numbers in large type are the annual ones and the monthly ones are struck through beside them. Second, these are the prices for the smallest band. Almost nobody stays there.

## The full ladder

The pricing page's own script carries 29 bands from 500 to 200,000 subscribers. Here are the ones most buyers will live in, monthly:

Subscribers	Comfort	Power	Comfort emails a month
1,000	$19	$39	10,000
2,500	$33	$49	25,000
5,000	$49	$69	50,000
8,000	$69	$99	80,000
10,000	$89	$129	100,000
25,000	$179	$239	250,000
50,000	$319	$389	500,000
100,000	$439	$489	1,000,000
200,000	$819	$1,119	2,000,000

From the bottom band to the top, Comfort rises 68 times and Power 45 times. Per subscriber the price falls steadily, from $24 per thousand at the entry band to about $4 per thousand at 200,000 on Comfort.

The annual figure on every band is exactly 90% of the monthly. That held on all 58 price points when we checked them in code. Nonprofits receive 30% off instead of the 10%, and only the larger discount applies ^[3].

What annual billing actually buys

Ten percent, and less certainty than it seems.

An annual plan is paid in one charge. If your list or your sending crosses a band during the year, "the system will automatically charge the account's default payment method a pro-rated amount based on the new annual cost and the time remaining in the current billing cycle" ^[3]. So the annual plan does not fix your price for the year. It fixes the price of your current band, and charges the difference the moment you outgrow it.

Going down is slower. A switch to a lower plan "will take effect at the end of your current annual billing cycle" ^[3]. If your list shrinks in March, you pay the higher band until the anniversary.

And the renewal is not locked either. The terms say all plans "renew at the then-current price applicable at the time of renewal, which may differ from the price paid in the prior period" ^[8].

Take the annual plan when two things are true: your list is unlikely to cross a band in the next twelve months, and the 10% matters to you more than the flexibility. For a growing list the monthly plan is usually the better bet, because each upgrade is charged on a monthly rather than an annual base.

## How you are counted

The band you pay for is set by active subscribers. Unsubscribed and bounced contacts do not count. That part is in the pricing page FAQ. The part that matters is on the billing page: "any email address that was Active at any point during the cycle counts toward your subscriber limit, even if it is deleted later." ^[3]

So the count is cumulative within a billing cycle. If a list touches 1,040 in week two and you clean it back to 950 in week three, you are a 2,500-band account for that cycle. The count resets on your billing anniversary.

Two practical consequences. Clean your list in the days before the billing date, not after it. And treat an import as a commitment: once those addresses are active, they are billable for the rest of the cycle, whether they stay or not.

The vendor's stated reason is fairness, and the rule does stop one abuse, uploading a fresh batch every few days to stay in a small band. The billing page names that directly as a terms violation. The cost of the rule falls on honest list hygiene, which is why it belongs in a pricing article and not only in a help centre.

When the plan moves up without you

Two triggers, both automatic. "Auto-upgrades apply to both subscriber and sending thresholds." ^[4]

Cross the subscriber ceiling and the plan moves to the next band, charged pro-rata at once and in full from the next cycle ^[3]. Cross Comfort's sending allowance and the plan also moves up a band. The billing page's example is a 5,000-subscriber Comfort account that sends more than 50,000 emails and is "upgraded to Comfort 8,000, then moved back to Comfort 5,000 at renewal" ^[3].

The difference between the two matters. A sending upgrade reverts by itself at renewal. A subscriber upgrade stays, because your list is still that size, until you downgrade by hand.

There is one brake and it is worth knowing where it is. In Account settings, under Plan and billing, the vendor documents a button: "Click Cancel scheduled upgrade." ^[3] Use it when a spike is a one-off, an import of a list you are about to clean, for example.

A free account never upgrades itself. Over its limits it simply stops sending.

## The sending cap, and the price trap inside it

Comfort allows ten times the top of your band each month. "The multiplier is based on the top of your tier, not your exact subscriber count." ^[2] A 2,500-band account gets 25,000 emails, whether the list holds 1,100 people or 2,400.

That is generous for a weekly newsletter. It is tight for an account that sends daily, or that runs several automations on top of a weekly campaign. Ten full-list sends a month is the budget.

Now the trap, which is in the published table and nowhere in the vendor's prose. On four bands, the next Comfort band costs exactly what Power costs on your current band:

Your band	Comfort next band	Power, your band
2,500	$49	$49
5,000	$69	$69
10,000	$129	$129
100,000	$489	$489

So a heavy sender on those bands who trips the meter pays the Power price for that month and still has Comfort's caps: 50 automations, 10 forms, three seats, email-only support. On every other band the next Comfort band is cheaper than Power, though never by much below 10,000 subscribers.

The rule that falls out of it. Comfort is never the more expensive plan on these bands, because a tripped month costs exactly what Power would. But if you expect to exceed ten full-list sends in most months, you will be paying Power's price for Comfort's caps, and Power gives you the same bill with no meter and no feature limits.

The feature caps that are not prices

Comfort carries limits that do not appear in the price table at all ^[3]:

• 50 active automations
• 10 active forms
• 10 websites and landing pages combined
• 5 digital products or bookings
• 3 user seats

They are counted on active items, so drafts are free. They also behave differently from the billing meters. Exceeding one does not upgrade you. Instead "you cannot create, activate, or edit automations, forms, websites, landing pages, or digital products until you get back under the plan limit" ^[4]. Existing items keep running.

Two edge cases are worth reading before you rely on them. An item you deactivate while over the limit cannot be switched back on until the total is under it. And a Power account that has grown past Comfort's caps cannot downgrade to Comfort until it cuts usage back.

Power removes every one of these limits. For a creator who builds a landing page per product, the ten-site cap is usually the first to bite, well before the subscriber count does.

## Discounts that exist and one that does not

Annual billing takes 10%. Nonprofits take 30%, on proof of status, and "Discounts don't combine; only the biggest available discount is applied" ^[3]. So a nonprofit on an annual plan gets 30%, not 40%.

Promotions run occasionally. The most recent we read, GOLITE50, gave 50% off the first month of a monthly Comfort or Power plan between 25 August and 24 September 2026, for free-plan accounts only ^[18]. Its terms exclude existing paying accounts, renewals and downgrades, and, notably, "Users who installed the MailerLite Shopify app through the Shopify App Store" ^[18].

What does not exist is a lock-in. Discounts "apply only to the billing period in which they are claimed", according to the terms ^[8], and the plan-change FAQ answers the question of keeping an old price with a single "No." ^[4]

There is no published volume discount between 100,000 and 200,000 beyond what the ladder already shows. Above 200,000 the Enterprise tier is quoted, and its price "depends on your active subscriber count and any add-ons" ^[2].

Downgrading, pausing and refunds

Downgrades wait for the end of the cycle: "your original plan will finish the billing cycle (monthly or annual), then the new (lesser) plan will start at the next billing cycle" ^[3]. Cancellation works the same way. You keep the plan until it expires and then fall to Free, which means getting under 250 active subscribers if you want sending to continue ^[7].

A pause is cheaper than a downgrade for a seasonal list. It stops charges for two months, once per calendar year, and the subscription renews by itself afterwards ^[3].

Refunds are narrow. The vendor is "required to provide a refund only if we terminate our Services to you without cause before the end of a year for which you have paid", and "There is no other circumstance in which you will be entitled to a refund from us" ^[6]. A plan purchased by mistake, a forgotten cancellation and unused months are listed as not refundable. Individuals using the product outside a business have a 14-day right to withdraw.

Put together: every move up is immediate and charged, every move down is delayed, and money paid does not come back. None of that is unusual in this category. It is simply worth knowing before you choose the annual plan.

## What changed on 16 June 2026

Every number on this page took effect on that date. "New pricing was introduced on June 16th, 2026." ^[3] Existing paid accounts move to it at their next renewal, or at the moment they change plan by hand ^[4].

The plans were renamed, Growing Business to Comfort and Advanced to Power. Comfort gained features and gained the caps listed above, plus the ten-times sending limit. Power stayed unlimited. The free plan fell from 500 to 250 subscribers and from 12,000 to 2,500 emails a month ^[5].

The previous price list is not published anywhere we could read, so we cannot tell you the size of the change for an existing account, and we will not guess. If you were on Growing Business or Advanced, the vendor states that "The renewal price reflects the new plan rather than your previous one." ^[4] Check the renewal figure in Plan and billing before the date arrives.

## How it compares

At the entry band, MailerLite Comfort is $12 a month for 500 subscribers. Mailchimp Standard shows $20 for the same 500, and our Mailchimp measurement found that figure is a 15% first-year promotion; the list price it implies is about $23.53, which we derived rather than read. Constant Contact Lite is $12. So on the first rung MailerLite ties the cheapest serious rival and costs roughly half of what the best known one charges after its first year.

Beyond the first rung, MailerLite is the only one of the three whose prices we can compare at all. Mailchimp withholds most band prices from readers in the United States, and Constant Contact prices only its first band. The vendor's comparison page lists Mailchimp Standard at $60, $100, $135, $310 and $450 for larger lists ^[9]. We could not verify those figures against Mailchimp's own pages and do not rely on them.

What we can say from published numbers: MailerLite's ladder is complete, its annual discount is small but real, and its cheapest paid plan carries every feature. For a list under 25,000 that sends weekly, it is the lowest published price for this capability in our set.

The cost is in the rules, not the table. Plan for the band you will reach at your peak and check your sending against the ten-times cap. Do those two things and the published price is the price you will pay.