Piktochart sells two self-serve plans for working teams: Pro at US$120 a year and Business at US$204, per member. The difference is not team size, which is the same, or AI quality, which is similar. It is what you can take out of the editor and how much of your brand you can put into it.

Figures come from the pricing page, its comparison table and the help center, read in October 2026, or our arithmetic, labelled as ours.

The short answer

Buy Business if anyone needs a PDF, a PowerPoint file, brand fonts, brand colors or more than one folder. Buy Pro if PNG images are the only output and your brand fits in the default palettes. If you are a student, teacher or registered nonprofit, skip both: Education and Nonprofit include the Business exports for much less.

💡
Toolkit tip

Default to Business if anyone sends PDFs.

## Prices side by side
Per member Pro Business
Monthly billing US$15 US$20
Annual billing, per month US$10 US$17
Annual billing, per year US$120 US$204
Annual saving against monthly 33% 15%

From the pricing page and FAQ [2]; the saving row is our arithmetic.

The gap in dollars

Business costs US$84 more per member a year on annual billing, or US$5 more a month on monthly billing, our arithmetic. For a five-person team on annual billing, that is US$420 a year.

Annual billing saves more on Pro than on Business. Pro's annual discount is 33%; Business's is 15% [2].

💡
Toolkit tip

Check Education or Nonprofit eligibility first.

## Export formats

This is the deciding row. The pricing table lists "PNG" for Pro and "PNG, PDF, PowerPoint" for Business [2]. The download article says the same: "PRO plan users have access to unlimited downloads in PNG file format." [148]

Pro cannot export a PDF at any price. Both plans download in Normal, Medium or High quality; Medium and High scale the canvas two and three times [148]. Both offer transparent-background PNGs [2].

What PowerPoint export actually gives you

Business exports PowerPoint from the Presentation format only [149]. Grouped items come out ungrouped, charts and maps become images, complex SVGs may become PNGs, and font sizes can shift between pixels and points [149]. Google Slides can open the exported file [149]. Download time grows with charts, maps and multi-colored icons, and edits made after the download do not reach the file [149].

⚠️
Watch out

The help center still quotes 2025 Business figures.

## PDF for print

Business PDFs can be split into pages with Download as Blocks [148]. High quality is "comparable to 300 DPI and higher in some cases" [205]. Neither plan offers print bleed [205].

Brand colors

Pro has no brand colors. Business has unlimited brand colors per palette, unlimited palettes and unlimited color schemes [2]. Team owners and admins create palettes; members can apply them but not edit them [188].

Business users can also create unlimited custom color schemes inside the AI generator [229]. Brand colors can be pulled from a logo or a screenshot of your website dropped into the kit [7].

⚠️
Watch out

A workspace cannot mix Pro and Business seats.

## Brand fonts

Pro cannot upload fonts. Business has unlimited font uploads and font schemes that apply brand fonts to a whole visual in one click [2] [189]. For languages that need special fonts, such as Mandarin or Hindi, the help center points to font uploads as the fix, "As a Business user" [220].

Brand logos

Pro has none; Business has unlimited logo uploads in the Brand Kit [2] [187].

Branded Templates

Business only. Branded Templates restyle the whole Piktochart template library in your brand colors and fonts [14] [2]. For a team that always starts from a template, this is the feature that makes output look like the company rather than like Piktochart. The Enterprise page describes it as turning "all Piktochart templates into thousands of stylish, on-brand templates in mere seconds" [7].

Team templates

Both plans include reusable team templates. Any member can save a visual as a template, and editing a template creates a new visual [186] [2].

Preserve Content for AI

Business keeps uploaded documents intact when Pikto AI turns them into a visual; Pro does not [2]. The help center adds that full preservation beyond five pages needs Business [225] [223].

For anyone turning long policies or reports into visuals, this is the AI feature that differs by plan. The ChatGPT version of Pikto AI always summarizes uploads, whatever the plan [231].

AI credits

Pro gives 500 credits per member a month and Business 1,000 [146]. Credits are pooled across the workspace by seat count, reset each billing cycle and do not roll over [146].

On our arithmetic, that is 20 AI images a month per Pro member and 40 per Business member, or about one Veo 3.1 video a month per Business member at the 650 credits the AI Video article quotes [243].

AI models

Both paid plans get the advanced versions of Imagen 4 and GPT Image and access to Nano Banana Pro [233]. Video models are the same on both [243]. The difference in AI is volume, not quality.

Storage

Pro holds 100 GB and Business 250 GB of workspace storage [2]. For comparison, Free holds 1 GB, Education and Nonprofit 100 GB, and Enterprise 250 GB [2].

Folders

Count them before you buy. The folders article says "Pro users are limited to 1 folder" and Business gets unlimited [185]. The pricing table says Pro gets unlimited folders [2], and so does the Pro page [12]. Ask support which applies to your account. Folders cannot be nested on any plan, are visible to the whole workspace, and up to 15 visuals can be moved at once [185].

My Library

Saved assets in My Library are capped at 20 on Pro and unlimited on Business [2]. My Library holds icons, images and graphics you reuse across visuals; Free keeps two [2] [191].

Everything that is the same

Both plans have 1 to 100 members, unlimited PNG downloads, premium templates, more than five million premium icons and illustrations, transparent-background PNGs, password-protected sharing, team templates, comments and permissions, charts with Google Sheets links, maps, live chat and two-factor authentication [2].

Neither has SSO; that is Enterprise [150].

What changed in 2026

Until at least April 2026, Pro cost US$14 a month billed annually and Business US$24 [271]. The gap was US$120 a year per member, our arithmetic. Today it is US$84.

Curious how Piktochart feels in practice?Try Piktochart →

What changed in 2025

In February 2025 Pro carried 1,000 AI credits and Business 3,000 [267]. By October 2025 they were 500 and 1,000 [268]. Business lost two thirds of its AI allowance; Pro lost half.

Help-center figures to ignore

The Business overview still says seats are "chargeable at US$288/seat/year" and that Business "Includes 3,000 renewable AI credits" [147]. Both are 2025 figures. The pricing page is current.

Five-person team costs

Five members, a year Pro Business
Annual billing US$600 US$1,020
Monthly billing US$900 US$1,200
AI credits a month, pooled 2,500 5,000

Our arithmetic from the list prices and credit allowances [2] [146].

Sharing and privacy

Both plans can password-protect a published visual; the password needs at least six characters [183]. Visuals are private until shared, and each can be shared with the whole team or named members, as view, comment or edit [182]. The help center gives two answers on search. One article says free visuals are no-index while public Pro visuals can be found on Google [183]; another says "our published visuals are now no-index and no-follow and will not be indexed by Google" [395].

Resale rights

The commercial-use article says visuals made by Pro users "can be resold as an end-product or a service provided" [177]. It names Pro, not Business; Business includes everything in Pro [2], so the right should carry over, but ask support if resale is your business.

Who pays and who decides

The team owner manages subscriptions and billing; admins invite and remove members and manage the brand kit; members create and share [169]. Ownership moves only on a written request to support [151].

Mixing plans

A workspace has one plan; every seat in it is charged at the same per-member rate [142]. You cannot put the designer on Business and the reviewers on Pro inside one workspace. Free users given a seat get the workspace's plan features only inside that workspace [168].

Switching between them

Owners and admins manage the plan under Plans & Billings [142]. Seats added mid-cycle are prorated [168]. Moving from monthly to annual billing is done on the same page [142]. Only the team owner or an admin can change the plan; members cannot [142] [169].

Referral rewards differ

A Pro Monthly referral earns US$5 for both sides, Pro Annual US$25, Business Monthly US$8 and Business Annual US$45 [174].

When Pro is the right choice

Pro fits a solo creator or a small marketing team that publishes to the web and social media, needs premium templates and transparent PNGs, and never sends a PDF. At US$120 a year it costs less than Canva Pro's US$144 [275].

When Business is the right choice

Business fits any team that sends reports as PDFs, presents from PowerPoint, has a brand book, or turns long documents into visuals with AI. Five Business seats cost US$1,020 a year against US$1,250 for five on Canva Business, our arithmetic [275].

The cheaper Business: Education and Nonprofit

Education at US$39.99 and Nonprofit at US$60 per member a year match Business on PDF and PowerPoint export and Preserve Content [2]. They cap the Brand Kit at one six-color palette, ten fonts and one logo, skip Branded Templates and give 250 AI credits [2].

How Pro was cut down before it got cheaper

Pro used to be the full plan. In June 2021 it listed "Download as PDF, PPTX", Brand Assets and your own fonts [263]. In January 2022 it offered "Download in HD as PNG, PDF, PPT" [264]. In December 2023 the comparison table still gave Pro PDF and PowerPoint, six brand colors, ten fonts and a logo [265].

By May 2024 Pro was PNG only, with no brand colors [266]. Business appeared by February 2025, at US$24 a month billed annually, with the features Pro had lost [267].

Seats over time

The member limits moved too. Pro allowed 1 to 25 members in January 2022 [264], 1 to 10 in December 2023 [265] and February 2025 [267], and 1 to 100 from October 2025 [268]. Business has matched Pro's range since it appeared.

The Pro page agrees with the table

Piktochart's own Pro page says Pro lets you "export your visuals as PNG files" and describes "Unlimited Folders & Custom Team Templates" [12]. That matches the pricing table on exports and contradicts the folders article on folders [185].

The Business page oversells storage

The help center's Business overview advertises "Unlimited Upload Space" and then says "You will receive up to 250GB storage" [147]. The pricing table says 250 GB [2]. It is a cap, not unlimited.

Ready to put Piktochart to the test?Try Piktochart →

Video minutes

The help center gives Pro subscribers "90 minutes/seat per month" of video uploads in the older Piktochart Video tool [250]. It does not give a separate Business figure. AI video costs credits on both plans [146].

Brand kit for less elsewhere

A solo user who needs brand fonts pays US$204 a year for Piktochart Business. Canva Pro, at US$144 for one person, lists 5 Brand Kits [275]. Piktochart Education and Nonprofit include a limited kit with ten fonts [2].

Four buyers, four answers

A solo social media creator who exports PNGs: Pro, US$120 a year. A three-person HR team that sends PDF policies: Business, US$612 a year. A ten-person agency with a brand book: Business, US$2,040 a year. A teacher: Education, US$39.99. All figures are our arithmetic from the list prices [2].

Upgrading later

Owners and admins can upgrade from the workspace at any time [142]. Starting on Pro and moving to Business when the first PDF request arrives costs nothing extra beyond the prorated difference [168].

Support is the same

Both plans get email and live chat support [2]. A dedicated account manager, onboarding training and a security review are Enterprise features [2].

The price of a PDF, then and now

In December 2023, Pro cost US$168 a year and exported PDF [265]. Today the cheapest company plan that exports PDF is Business at US$204 a year [2]. On our arithmetic, a business that only needs PDFs pays US$36 more a year than it did in 2023, a rise of 21.4%, even after the 2026 price cut.

The 2026 cut in percentages

A Pro year fell 28.6% and a Business year 29.2%; month-to-month Pro fell 48.3% and Business 59.2%, our arithmetic from the April and June 2026 pages [271] [272].

Annual or monthly on each plan

Annual Pro pays off after eight months of use; annual Business after about ten, our arithmetic [2]. A team that might stop after a single project should pay monthly.

Credit packs work on both

Either plan can buy prepaid credit packs from US$20 for 2,000 credits; packs stack on top of plan credits and never expire [146]. A Pro team that needs a burst of AI images can buy a pack instead of upgrading.

What Business still does not fix

Business does not add real-time co-editing [180], version history [182], PowerPoint import [195], accessibility options [153], an API [222] or single sign-on [150]. If you need any of those, the plan to compare is Enterprise or another tool.

Enterprise above both

Enterprise adds SSO and SAML, an advanced security review and MSA support, a dedicated account manager, a one-off one-hour onboarding training, custom on-demand templates and workspace management controls, from 101 members on the pricing page [2]. It is quoted, not listed.

Eligibility for the cheaper plans

Education needs a recognized school email or a manual check of a teaching license, staff ID or homeschool membership, which "usually takes about 24 hours" [158]. Nonprofit needs 501(c)(3) status or the local equivalent and excludes government and healthcare bodies [159].

How the cards describe them

The pricing page labels Pro "Most Popular" and "Best for professionals and small teams", and Business "For Advanced Branding" and "Best for teams who needs advanced brand controls" [2]. The wording matches the real difference: branding and export, not team size.

Templates, charts and video are the same

Both plans get the full premium template library [2]. Both get interactive charts and maps, CSV import, Google Sheets links and view tracking on published visuals [2]. Both get presentation mode and the recording studio [2]. Business adds Branded Templates on top [2].

No trial of either

Piktochart does not offer a dedicated trial of Business [147], and the pricing page offers no Pro trial [2]. The monthly price is the trial: US$15 for a month of Pro, US$20 for a month of Business. Payments are not refunded, so a month is the smallest commitment [144].

Taxes on both

Paddle adds sales tax or VAT at checkout on either plan where required [164], and tax-exempt organizations can reclaim it with a certificate [144].

Frequently asked questions

What is the difference between Piktochart Pro and Business?+

Business adds PDF and PowerPoint export, the Brand Kit, Branded Templates, Preserve Content, double the AI credits and 250 GB storage, for US$204 instead of US$120 per member a year.

Can Piktochart Pro export PDF?+

No. Pro exports PNG only.

## Our recommendation

Default to Business. Pro saves US$84 a seat a year, our arithmetic, and costs you the PDF, the PowerPoint file and your brand. If you qualify for Education or Nonprofit, take those instead.

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