Piktochart and Canva both let people who are not designers build visuals from templates. They are not the same kind of tool. Canva is a broad design suite for almost any format; Piktochart is a narrower editor for infographics, reports and presentations. In 2026 Piktochart became the cheaper of the two for teams, but its cheapest paid plan cannot export a PDF.

Every figure comes from each vendor's own pages, read for the United States on 9 and 10 October 2026, or from our arithmetic on them, labelled as ours.

The short answer

Pick Piktochart if your work is reports, infographics and data visuals, you will pay for Business, Education or Nonprofit, and you can live without real-time co-editing. Pick Canva if you need many formats, a usable free plan, a free plan for a school or charity, or files that stay yours after you stop paying.

💡
Toolkit tip

Compare Piktochart Business, not Pro, if you send PDFs.

## What each tool is

Piktochart is a block-based editor for long-form information design, with charts, maps, an AI generator, an AI image suite and a video editor [5]. Canva covers "1,000+ design types" on its free plan [275], from social posts to documents, sheets, websites and video, and includes the Affinity design app at no cost [282].

The difference shows in the template count: Canva lists 1.6M+ templates on Free and 3.6M+ on paid plans [275].

Price for one person

A year, one person, before tax Piktochart Pro Canva Pro Piktochart Business
Annual billing US$120 US$144 US$204
Twelve monthly payments US$180 US$216 US$240

List prices from both pricing pages [2] [275]; yearly totals of monthly billing are our arithmetic. Canva's plan comparison lists "Export designs as PDF, JPG, PNG" among its features [275].

💡
Toolkit tip

Check Canva's free Education and Nonprofit programs first.

## The PDF problem

Piktochart Pro exports PNG only; PDF and PowerPoint start on Business [148]. So the Piktochart price for one person who sends PDFs is US$204 a year, our arithmetic, not US$120. Against Canva Pro's US$144, Piktochart is cheaper only for people who publish images, unless they qualify for Education at US$39.99 [2].

Price for a team

Canva Pro is not a team plan: "Only one person can use a Canva Pro account." [275] The second person moves you to Canva Business at US$250 a year per person, with no seat minimum [275].

Five people, a year Piktochart Pro Piktochart Business Canva Business
Annual billing US$600 US$1,020 US$1,250

Our arithmetic from the list prices. Piktochart Pro allows teams of up to 100 at the Pro price [2].

⚠️
Watch out

Piktochart's comparison page misstates Canva's prices.

## The free plans

Canva Free includes 1.6M+ templates, 4.7M+ photos, videos, graphics and audio, one Brand Kit with three colors and up to 20 AI uses a month [275] [283]. Piktochart Free includes free templates only, 60 AI credits a month and two PNG downloads per account, for life [141].

Piktochart Free is a test drive. Canva Free is a plan many people stay on.

What happens when you stop paying

This is the widest gap. Canva's cancellation article says "All designs remain accessible on Canva Free." [282] Piktochart's Refunds article says that after a downgrade you lose access to "All your saved visuals" [144], and free accounts whose access ends have their published visuals "automatically unpublished and deleted" [183].

Piktochart's other pages are softer, but none is as clear as Canva's.

⚠️
Watch out

Piktochart free visuals can be deleted when access ends.

## Price history

Both changed prices recently, in opposite directions. Canva's Pro annual price was US$180 in an August 2026 capture [325] and US$144 on 9 October [275]. Canva Business launched in October 2025 at US$20 a month [329] and now lists US$25 [275].

Piktochart cut Pro from US$14 to US$10 a month billed annually, and Business from US$24 to US$17, between April and June 2026 [271] [272].

Price-change promises

Canva published a Pricing Promise committing to "at least 60 days’ notice of any price changes" [324]. Piktochart's Terms reserve the right to change prices "at any time at Our sole discretion", with notice "When required by law or deemed appropriate" [3].

Brand control

Canva Free already includes one Brand Kit with three colors [275]. Piktochart offers no brand colors, fonts or logos below Business; Business has unlimited, Education and Nonprofit a limited kit [2].

Piktochart's Branded Templates restyle the whole template library in your colors [14], which is useful for teams that never start from blank.

Infographics and long reports

This is Piktochart's home ground. Its infographic format is a vertical stack of blocks with a drag handle for height, and its report format sets one page size for every page [194] [196]. Templates are grouped by job: comparison, data visualization, process, survey results and timeline infographics; financial, progress, research and white-paper reports [193].

Canva handles the same outputs as a few of its many formats.

Charts and live data

Piktochart charts take typed data, an XLS, XLSX or CSV file, or a Google Sheet link, on every plan [211]. Updates from the sheet do not flow into the editor automatically [212].

Canva Sheets offers charts that "stay in sync automatically" with imported data, but "Data connectors are only available on Canva Business and Canva Enterprise subscriptions" [288]. Magic Charts suggests a chart type [284].

Maps

Piktochart has country and region maps, including choropleths, with hover tooltips on the published page; map data must be typed in [215] [217]. Canva's pages we read do not describe a comparable map tool, so we make no claim either way.

AI allowance

Canva gives Free and trials "Up to 20 uses" of Standard or Premium AI tools; Pro gets unmetered Standard tools and up to 200 Premium uses, Business 400 [283]. Piktochart gives 60, 500 or 1,000 credits, spent at 1 credit per prompt and 25 per image [146].

Piktochart sells non-expiring credit packs from US$20 [146]. Canva sells AI Pass, a per-person monthly add-on [283].

AI training

Canva's privacy policy allows it to train models on "your activity, content, media uploads", and says you can manage that use "in the privacy controls page under your privacy settings" [321]. Piktochart includes all content in its AI training program by default, with opt-out by email [4].

Both train on user content. Only one gives you a switch.

Collaboration

Piktochart allows one editor per visual at a time and no version history [180] [182]. Canva's education page advertises giving feedback "in real-time" [279]; we did not read a Canva page on co-editing limits, so treat that as the only Canva claim here.

Both offer comments. Piktochart's are pinned to the canvas with @mentions [181].

Schools

Canva for Education is free for eligible K-12 teachers and students, integrates with Canvas, Schoology, D2L and Moodle, and Canva "will not use User Content of Canva Education for AI training" [279] [321]. Piktochart Education costs US$39.99 per member a year and includes PDF and PowerPoint export [2].

For a K-12 classroom, free beats US$39.99. For a university department, the comparison is closer.

Curious how Piktochart feels in practice?Try Piktochart →

Nonprofits

Canva for Nonprofits is free for one team of up to 50 people [277]. Piktochart Nonprofit costs US$60 per member a year and excludes healthcare and government organizations [159].

A ten-person charity pays US$600 a year on Piktochart and nothing on Canva, our arithmetic.

Refunds

Neither refunds by default. Canva: "In most cases, Canva subscriptions aren’t refundable" [281]. Piktochart: "all subscriptions are non-refundable" [144]. Canva says it reviews every request; Piktochart says the same, case by case.

Devices

Canva has mobile apps; its iOS app is listed in the US App Store [327]. Piktochart has no app, and editing is not supported on phones or iPads [157].

What reviewers say

Trustpilot shows 4.4 out of 5 for Piktochart from 228 reviews [260] and 4.0 for Canva from 7,653 [326]. Volume differs by a factor of 33. Piktochart's complaints cluster on deleted free work; Canva's, in our Canva sample, on billing and cancellation.

What Piktochart's own comparison page gets wrong

Piktochart's comparison page lists Canva Pro at "$15/month billed annually ($180/year)" [65]; Canva serves US$12 a month, US$144 a year [275]. It says Canva's free tier includes "200 uses of Standard AI tools"; Canva's help says up to 20 [283]. It calls Canva Business both "no seat minimum" and "a 3-seat minimum" on the same page.

It also says Piktochart's free plan "keeps every template open"; Piktochart's pricing card says "Only Free Templates" [2].

Templates and stock

Canva lists 1.6M+ templates and 4.7M+ photos, videos, graphics and audio on Free, and 3.6M+ templates and 141M+ premium media items on Pro and Business [275]. Piktochart describes "Thousands of professionally designed, ready-to-customize templates" [5] and more than five million premium icons, illustrations and 3D graphics on paid plans [2]. Stock photos are unlimited on every plan, Free included [2].

On volume, Canva is in a different league. On templates built for reports and data, Piktochart's are narrower and deeper.

Brand kits and storage by plan

Per plan Piktochart Pro Canva Pro Piktochart Business Canva Business
Brand kits none 5 unlimited colors, fonts, logos 100, with approvals
Cloud storage 100 GB 100 GB 250 GB 500 GB

From both pricing pages [2] [275]. Piktochart's storage is a workspace figure; Canva's appears on its plan cards.

Interactive data

Piktochart charts and maps are interactive on the published link, with hover values and tooltips, and static in downloads [209] [215]. Canva Business adds "Flourish Presenter for interactive data visualisation" [323].

For a published data story, both work. For a downloaded PDF, neither chart is interactive.

AI beyond the basics

Canva Business carries "20x higher AI usage than the Free plan" and Leonardo.Ai Essential for advanced generation [323]. Piktochart offers Imagen 4, GPT Image, Nano Banana Pro and Flux Kontext for images [233] [234], and Sora 2 and Veo 3.1 for video, at 250 to 650 credits a clip [243] [146].

Piktochart's AI output follows the content, not layout instructions: the help center says it "does not follow layout, page, or formatting instructions" [222].

Who can join a free workspace

Canva Free is "for one person" [275]. Piktochart Free lets an owner invite three others, four people in all, at no cost [2]. For a small team that only reviews and comments, Piktochart's free seats are a real saving.

How seats are billed

Canva Business on seat billing charges a seat "even if an invite hasn’t been accepted yet", and annual plans are billed "every three months" for added seats [276]. Piktochart charges a prorated share when a seat is added and removes seats immediately once vacated [168].

Developer and school connections

Canva offers four APIs, including the Connect API and an Apps SDK [287], and an LMS integration for Canva for Education accounts using LTI [286]. Piktochart says "At the moment, Piktochart does not offer API access." [222] and lists no LMS integration in its help center.

Three years for a team of five

Three years, five people Piktochart Business Canva Business
Annual billing US$3,060 US$3,750
Monthly billing US$3,600 US$4,500

Our arithmetic from the list prices [2] [275], assuming today's prices hold, which neither vendor promises in its terms.

Ready to put Piktochart to the test?Try Piktochart →

Where Piktochart's comparison page disagrees with Canva's own

Piktochart's comparison page says Canva "supports more than 250 design types" [65]; Canva's pricing page says "1,000+ design types" [275]. It also lists Canva Pro at "$15/month for one creator" and Canva Business at "$10/month annual with a 3-seat minimum" [65], which describe Canva's older Teams pricing.

Trials

Canva offers free trials of Pro and Business from its pricing page [275], though a trial carries only the Free AI allowance: "Canva Pro trial: Up to 20 uses" [283]. Piktochart does not offer a trial of Business [147]; its help center says new users get "7 days of free access with the free plan" [143].

Social publishing

Canva Pro includes "Social content scheduling" [275]. Piktochart shares a published visual to Facebook, X, LinkedIn or Pinterest from the share menu, and Instagram needs a downloaded PNG [198]. Neither replaces a scheduling tool for a busy social team, but Canva gets closer.

Universities

Canva Education covers K-12 educators, students and districts [275]; universities and colleges are pointed to Canva Campus, which has its own eligibility rules [275]. Piktochart Education is open to university students, professors and staff at US$39.99 a year [158] [2], and Piktochart Campus starts at 3,000 seats [2].

For one university lecturer, Piktochart is the simpler buy.

Nonprofit fine print

Canva's nonprofit program covers one team of up to 50, with extra seats "offered at 50% off on Canva Enterprise" [277]. Piktochart's covers 501(c)(3) organizations and equivalents but excludes "Government and healthcare organizations" [159]. A hospital foundation may find Canva's program the only discounted route.

Reviews in more detail

Our Canva sample of 100 Trustpilot reviews averaged 3.74, with billing and cancellation complaints making up about a fifth [326]. Our Piktochart sample averaged 4.39, with six of 14 negative reviews about deleted free work [260].

Piktochart's comparison page cites "4.4 / 5 across 162 reviews on G2" [65]. G2 blocked our reader, so we could not check it.

Selling what you design

Piktochart says visuals by Pro users "can be resold as an end-product or a service provided" [177]. Canva's license says "You can't sell any Canva content on a standalone basis", and that a single stock element with a border or a filter counts as standalone use [289]. For people who sell templates or printables, both licenses need reading; Canva's is the more detailed.

Printing and offline work

Canva Business includes a "10% discount on print orders" and every Canva plan lists Canva Offline among new features [275]. Piktochart has no print service, saying it "does not include any built-in printing functions" [205], and it needs an internet connection to save work [208].

Storage on the free plans

Canva Free includes 5GB of cloud storage [275]. Piktochart Free includes 1 GB [2], up from 100 MB until March 2026 [269] [270].

Upgrading a free team

A Piktochart free workspace holds four people. The pricing FAQ is clear about what happens next: "Once you add more members, you will be prompted to upgrade to a Pro plan. In case of an upgrade, you will be charged for each member of your team’s workspace." [2] A four-person team that upgrades pays for four seats, US$480 a year on Pro, our arithmetic.

Two people

For exactly two people, Canva Business has no seat minimum [275], so a pair pays US$500 a year; two Piktochart Business seats cost US$408, our arithmetic.

Who should choose Piktochart

Teams that publish reports, survey results and internal communications as infographics, who will buy Business at US$204 a seat, and who value support that answers by name. University staff and students on Education. Nonprofits that Canva's program does not cover.

Who should choose Canva

Anyone who needs a free plan to stay on, mobile editing, many formats, a K-12 classroom, a charity team under 50, or the certainty that designs stay accessible after a subscription ends. Anyone who wants an AI-training switch rather than an email.

Frequently asked questions

Is Piktochart cheaper than Canva?+

For teams, yes: US$204 against US$250 per member a year. For one person who needs PDFs, no: Piktochart Business costs US$204 against Canva Pro's US$144.

Which is better for infographics?+

Piktochart's block-based infographic and report formats are built for that job; Canva handles it as one of many formats.

## Our scores

Our composite scores are 4.14 for Canva and 3.53 for Piktochart. Canva leads on capability, value and integrations; Piktochart is close on ease of use and leads on review sentiment per reviewer.

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