Keap Pricing in 2026: $299 on the Page, $4,588 in Year One

Keap's pricing page displays one number. We found ninety-nine.

The page shows starting at $299 a month, billed monthly, next to a slider for contacts and users^[2]. It names no plan and prices no component. The same page's data payload, which the vendor's billing system sends to every visitor's browser, carries 99 distinct priced items with quantities, billing periods and amounts in cents^[3]. None of it is withheld, exactly. None of it is shown either.

OUR TAKE: Keap is not expensive because it hides things. It is expensive because the things it does not display on the pricing page are the required ones. The implementation package the vendor itself calls required adds 28% to a first year at the entry plan and is priced elsewhere. The contacts the slider encourages you to buy are the dearest contacts in the catalogue. And the number that governs leaving is in a billing policy a buyer has no reason to open.

## The three plans the page does not name

Plan	Monthly	Annual, per month	Annual total	Contacts	Users	Prebuilt automations
Ignite	$299	$249	$2,988	1,500	2	5
Grow	$399	$329	$3,948	2,500	3	10
Scale	$599	$499	$5,988	5,000	5	15

Those names live only inside the payload's price identifiers^[3]. The rendered page carries none of them, which is unusual enough to say out loud: this is the only vendor in the category whose pricing page does not name what it sells.

Note the unit. Keap prices the account, not the seat. Every other CRM we have measured in this category charges per user per month, which means the comparison flips with team size. Take monthly billing throughout. Two people on Keap pay $299 while two seats on Pipedrive's entry plan cost forty-eight dollars a month. Fifteen people on Keap pay $299 plus thirteen extra licences at thirty-nine dollars each, which is eight hundred and six dollars, and that lands below what a mid-tier per-seat product would charge for fifteen seats. Keap gets cheaper per head as you add heads. Almost nothing else about it does.

## Two starting prices, one page

The body of the pricing page reads $299 and labels it billed monthly. The same page's search description, title card and social preview all read $249, which is the annual total of $2,988 divided by twelve^[2].

Both figures are the vendor's and both are correct for their own billing term. The effect is that a buyer arriving from a search result sees one number and a buyer reading the page sees another, seventeen per cent apart, with nothing on the page reconciling them.

## The required package

The pricing page carries the phrase about required implementation services. The pricing FAQ asks why a package is required and answers at length, including a sentence we quote because it is the most honest thing on the page: no one likes a bigger price tag on their software, but this is one of those situations where you will thank them later^[2].

What the package contains is published on a separate page: a business mapping session, two automations built for you, a basic data import, up to fifteen hours of migration, weekly calls in month one, monthly calls in months two to six, quarterly calls in months seven to twelve, and up to two third-party tools integrated^[7].

What it costs depends on which of the vendor's pages you read. The implementation page shows one package at a struck-through fifteen hundred dollars reduced to five hundred. The catalogue carries implementation items at a thousand, two thousand and three thousand dollars, matched by name to the three plans, plus onboarding packages at nine hundred and ninety-nine and two thousand nine hundred and ninety-nine, plus an accelerator at five thousand^[3][7].

First year at each plan, billed monthly, in dollars	Subscription	Implementation	Total
Ignite	3,588	1,000	4,588
Grow	4,788	2,000	6,788
Scale	7,188	3,000	10,188

Those totals are derived from the vendor's own figures. They are what a buyer should carry into a comparison, and they are between 28% and 42% above the subscription price the page advertises.

## Everything else with a price on it

The catalogue is long, so here is what we judge a buyer actually meets.

Capacity. An additional user is thirty-nine dollars a month or three hundred and eighty-four a year, with no published ceiling on seat count. Additional contacts run in seventeen bands, starting at thirty-six dollars a month for a thousand and reaching ten thousand one hundred and forty for more than four million^[3].

Text and voice. Tier one, five hundred messages and a hundred voice minutes, is attached to every plan as a mandatory item at no cost, and the page's footnote and FAQ both describe it as included with your subscription^[2]. A disclaimer inside the same page's payload describes it instead as a three-month trial, after which nine dollars a month is billed^[3]. Those two statements are on one page and they disagree. Paid tiers above it are twenty-four, thirty-nine, seventy-nine, a hundred and thirty-nine and two hundred and seventy-nine dollars a month for a thousand up to twenty-five thousand messages. Overage is one and a half cents a message and a cent a minute. A bundle of five hundred extra texts is six dollars a month and a local number is ten. Text marketing is United States only.

Email. There is no per-message charge until two thresholds are both passed, and the second one is the real ceiling. Overage begins only when you exceed two hundred and fifty thousand emails sent and average more than ten emails per recipient^[12]. So the cap is a ratio: a list of five thousand contacts reaches its limit at fifty thousand emails, not two hundred and fifty thousand. Invoices, quotes, reminders and automation emails all count. Beyond it, five hundredths of a cent per email.

Infrastructure. Five hundred thousand API calls a month is two hundred dollars. A dedicated sending address is five hundred a month, a priority database five hundred, priority hosting a thousand^[3].

Services, which are separate from implementation. A third ladder of monthly packages: bronze at fifty-four dollars, silver at a hundred and nine, gold at five hundred and forty-nine, then platinum at one thousand and ninety-seven, two thousand one hundred and ninety-seven and three thousand two hundred and ninety-seven a month^[3]. The top one is thirty-nine thousand five hundred and sixty-four dollars a year, which is six and a half times the top software plan it attaches to.

Data, in both directions. A basic import is a hundred and ninety-nine dollars, an advanced one nine hundred and ninety-nine, an e-commerce one one thousand nine hundred and ninety-nine. Coming out: a data export is three hundred and ninety-nine dollars, an email history export nine hundred and ninety-nine, a file attachment export five hundred and ninety-nine, a single table export ninety-nine^[3]. None of those exit prices appears on any customer-facing page. A free self-service contact export does exist and is documented, and it omits notes and tags^[11].

What it costs to stop

The annual contract carries a $299 early termination fee. The catalogue lists it as its own item, described by the vendor as a one-time fee charged when a customer cancels a contracted subscription, with a billing trigger of contract termination^[2][3].

The procedure is the part to read carefully. Cancellation must be initiated verbally through a Keap representative, emailed requests are not acceptable in the vendor's own words, and a request arriving less than ten days before the billing date takes effect only at the end of the next cycle^[4]. The governing agreement, which Keap's terms URL redirects to, asks for thirty days rather than ten and makes termination effective at the expiry of the following period^[5][6]. Refunds are available within three days of purchase and not otherwise, which sits oddly beside the ninety-day money-back guarantee named on Keap's legal index, where the accompanying text states no condition at all^[8].

## Where the per-account unit starts paying you back

Because Keap prices the account and everyone else prices the seat, the comparison depends entirely on headcount. It is worth doing properly rather than by instinct.

Take the entry plan on annual billing, add licences beyond the two included at three hundred and eighty-four dollars a year, which is thirty-two a month, and compare against the middle tier of three per-seat rivals on their annual rates.

Users	Monthly cost in dollars, annual billing: Keap entry plan	Pipedrive Growth	HubSpot Professional	Salesforce Core
2	249	78	180	390
5	345	195	450	975
10	505	390	900	1,950
20	825	780	1,800	3,900

Keap is the dearest of these four at two users and the second cheapest at twenty, behind Pipedrive. The crossover against HubSpot's professional tier lands between three and four users; against Salesforce's core tier it has already happened at two. Against Pipedrive, which is the cheapest serious per-seat CRM we measure, Keap does not catch up inside any headcount a small business is likely to have.

Two caveats keep this honest. The rival figures buy a CRM, while the Keap figure buys a CRM plus marketing automation, email, text, checkout and invoicing, so the columns are not like for like on scope. And none of the rival columns carries a required implementation package.

Is the middle plan worth it

Only just, and not for the reason the page implies. Assemble the middle plan's capacity from the entry plan plus add-ons and you pay $299 plus thirty-six dollars for the extra thousand contacts plus thirty-nine for the extra licence, which is three hundred and seventy-four dollars. The plan itself is $399. So the plan costs twenty-five dollars more than its own parts, and the difference buys five extra prebuilt automations.

The top plan works the same way: assembled it is five hundred and sixty-six dollars against $599, with ten extra automations for the thirty-three dollar difference.

Neither is a trap. Both are worth knowing before you let a slider choose for you.

## Monthly or annual, and what the annual term brings with it

The annual term saves seventeen per cent per month and is the figure the page's own description advertises. It also changes your position in three ways a buyer should price.

It triggers the $299 early termination fee, which applies only to the annual contract^[2]. It brings the automatic renewal clause into play, under which annual periods renew for successive annual periods unless cancelled at least thirty days before the end of the current one^[6]. And it sits under a clause that fixes your fee for the initial period and expressly permits an increase at any renewal with thirty days' notice.

So the seventeen per cent is real and it is not free. On the entry plan it saves six hundred dollars across a year, against a two hundred and ninety-nine dollar cost to change your mind. On the top plan it saves one thousand two hundred, against the same fee. The annual term is the better arithmetic for a buyer who has already decided; it is a poor way to decide.

Where this sits in the category

Keap is the most expensive entry point among the seven CRMs we have measured, and by a distance. The next dearest entry is Salesforce's starter suite at $25 a seat, and the cheapest is Freshsales at $9 a seat on annual billing. Keap's $299 is an account price rather than a seat price, which is what makes the comparison awkward and also what makes it survivable: the gap closes as headcount rises and reverses somewhere around ten people against most mid-tier plans.

What does not close is the first-year gap, because no other vendor in this set requires a paid implementation package. That is the part of Keap's price with no equivalent elsewhere.

## The short version

$299 a month is the entry price, $4,588 is the realistic first year, the plans differ only in capacity, the cheapest contacts are the ones you buy as add-ons rather than as plan capacity, and leaving requires a telephone call and a fee. Price the first year, not the month.