Kit (ConvertKit) Pricing: All 45 Bands, and How the Bill Moves

Kit charges by confirmed subscribers, in 45 bands per paid plan. The pricing page shows one band at a time; the help centre states the entry prices; the complete ladder is in the pricing page's script. This page brings all three together, with the rules for moving between bands, read on 9 October 2026, in US dollars. "convertkit pricing" is searched 720 times a month in the United States, as is "convertkit price".

The short answer

• Free: $0 up to 10,000 subscribers.
• Creator: $39 a month or $390 a year at up to 1,000 subscribers.
• Pro: $79 a month or $790 a year at up to 1,000 subscribers.
• Annual billing: twelve months for the price of ten, a saving of 16.7% on every band.

The pricing page headlines Creator at $33 a month: that is $390 a year divided by twelve and rounded up ^{[2] [4]}.

## The full ladder, selected bands

Up to	Creator monthly	Creator yearly	Pro monthly	Pro yearly	Pro over Creator
1,000	$39	$390	$79	$790	$40
3,000	$59	$590	$99	$990	$40
5,000	$89	$890	$139	$1,390	$50
8,000	$119	$1,190	$169	$1,690	$50
10,000	$139	$1,390	$189	$1,890	$50
15,000	$169	$1,690	$249	$2,490	$80
20,000	$189	$1,890	$269	$2,690	$80
25,000	$199	$1,990	$279	$2,790	$80
35,000	$259	$2,590	$363	$3,630	$104
55,000	$379	$3,790	$519	$5,190	$140
about 100,000	$679	$6,790	$879	$8,790	$200
about 200,000	$1,279	$12,790	$1,579	$15,790	$300
500,000	$2,499	$24,990	$2,799	$27,990	$300

From the pricing page's script ^[2]. Above 25,000, both plans rise by roughly $60 a month for every additional 10,000 subscribers.

Cost per thousand subscribers

Creator costs $39 per thousand at the first band and $5.00 per thousand at 500,000. Our arithmetic. The steepest fall is early: $19.67 per thousand at 3,000, $13.90 at 10,000, $7.96 at 25,000. Like every banded price, the cost per subscriber is highest just past a boundary: 1,001 subscribers pay the 3,000 band, $59.

## Three quirks in the ladder

1. An overlapping band. The band from 305,001 to 325,000 starts at the same number as the band before it on both plans ^[2]. A list of 310,000 matches two prices in the data.
2. A larger step at 200,000 on Pro. Most Pro steps above 85,000 are $60; the step into the band around 200,000 is $160 ^[2].
3. Two bands for the first thousand. The script lists 0 to 1,000 and 301 to 1,000 at the same price; the result is the same for buyers.

None of these changes a typical bill, but they are the kind of detail a vendor should publish in the open rather than in code.

How the bill moves

Up, automatically. Past a band's limit "we automatically upgrade you to the next tier." ^[5]. On monthly plans the prorated difference is added to the next bill; on annual plans it is charged immediately, and the next renewal is at the new band's full annual price ^[5].

Worked example, from Kit's help centre. On 1 October a Creator account pays $39. On 21 October it reaches 1,001 subscribers and moves to the $59 band. It receives a $12.67 credit for ten unused days at $39 and a $19.67 charge for ten days at $59. On 1 November it pays $66: $59 plus the $7 difference ^[5].

Down, when you ask. Kit shows a Switch to a lower tier link when your count qualifies; the lower price starts at the next billing date, provided the count is still below the limit then ^[4].

## What a year costs at common sizes

List	Creator monthly x 12	Creator annual	Pro annual
1,000	$468	$390	$790
3,000	$708	$590	$990
10,000	$1,668	$1,390	$1,890
25,000	$2,388	$1,990	$2,790

Our arithmetic on the ladder ^[2]. The annual saving is exactly two months' price at every band.

Growth across a year, priced

A creator starting at 900 subscribers and adding 400 a month on monthly Creator billing crosses 1,000 in the first month, 3,000 in the sixth, 5,000 in the eleventh. The monthly bill goes $39, $59 from month one, $89 from month six, $119 from month eleven ^[2]. Our arithmetic. Each step is charged automatically and prorated ^[5]; the year totals a little under $1,000 on monthly billing. An annual plan bought in month one at the 3,000 band, $590, would be topped up with prorated differences at each crossing ^[5].

Prices before and after October 2025

Kit's founder described the change as the "first price increase in 12 years" ^[10]. Existing customers moved to the new prices at their first billing date after 15 October 2025 ^[4]. Kit does not publish the old ladder next to the new one, and its billing article warns that older reviews may show lower prices: the pricing page "always has the most current information" ^[4]. Any price in an article older than September 2025, including old comparisons with ConvertKit, is likely to be out of date.

Nonprofit discounts survived the change: if you already had one, it applies to the new price ^[4].

Annual or monthly

Annual billing saves two months' price on every band: $78 a year at 1,000 subscribers on Creator, $278 at 10,000, $1,358 at about 100,000. Our arithmetic. An annual plan grown past its band is charged the prorated difference at once ^[5]. Switching from annual to monthly requires a request to support and takes effect when the annual term ends ^[4].

The Pro offer in October 2026

The pricing page carried an offer of 25% off the first year of Pro annual for lists up to 65,000 subscribers, and 10% up to 500,000, ending 7 November 2026 ^[2]. At 1,000 subscribers that made the first year $593 instead of $790. Budget for the full price in year two.

What is and is not billed

• Billed: confirmed subscribers across the account ^[4].
• Not billed separately: tags, segments, forms, landing pages, broadcasts and every other plan feature ^[4].
• Not billed: unconfirmed sign-ups, until they confirm.
• Charged at checkout on top: sales tax in many US states, based on the billing address; outside the US, a VAT number can be added to invoices ^[4].

Refunds and price changes

• The billing article: "We have a 30-day refund policy, so if you cancel, you can request any funds paid in the last 30 days to be refunded in full." ^[4].
• The Terms of Service: on cancellation before the period ends, "we will not refund any Paid Services Fees already paid to us" ^[8].
• Price changes do not reach a current subscription until it renews ^[8].
• Card changes trigger a temporary $1 verification charge through Stripe ^[4].
• Sales tax is added in many US states, based on the billing address ^[4].

What Kit charges on what you sell

Revenue	Kit's share
Products and subscriptions	3.5% + 30c, card processing included [2]
Sponsorships	23.5% of ad revenue [32]
Paid recommendations	20% service fee + 3.5% transaction fee [31]

On a $10 monthly subscription, Kit's fee is $0.65 a charge. On Stripe's standard 2.9% plus $0.30 it would be $0.59. Our arithmetic: the 0.6 points Kit keeps cost six cents on a $10 charge.

Kit Free against Substack for a paid newsletter

The cheapest way to run a paid newsletter in our measurements is Kit's free plan. It allows subscriptions up to 10,000 subscribers ^[6] and charges 3.5% plus 30 cents per sale, card processing included ^[2]. Substack keeps 10% and passes on card fees: "Writers keep 90% of their revenue minus credit card fees." ^[51].

Reader pays	Free plan, per charge	Substack, per charge
$5 a month	$0.48 (9.5%)	$0.50 plus card fees
$10 a month	$0.65 (6.5%)	$1.00 plus card fees
$50 a year	$2.05 (4.1%)	$5.00 plus card fees

Our arithmetic on both vendors' stated terms. Against Substack's 10% alone, Kit's fee is lower by only 2.5 cents on a $5 charge: $60 a year for 200 readers. The real gap is the card fee, which Kit's 3.5% already includes and Substack passes on. If Substack's card fees match Stripe's standard 2.9% plus $0.30, the gap for those 200 readers is about $1,130 a year; that card rate is our assumption, since Substack's page says only "minus credit card fees". What Kit Free does not include is automation and sequences ^[6]; what it adds is nothing to pay until the list passes 10,000.

Kit against beehiiv, band by band

List	Kit Creator monthly	beehiiv Lite monthly
1,000	$39	$59
2,500 to 3,000	$59	$79
5,000	$89	$109
10,000	$139	$139
25,000	$199	$199
about 100,000	$679	$469

From each vendor's published prices ^{[2] [44]}. Kit is cheaper below 10,000 subscribers, level at 10,000 and 25,000, and more expensive at 100,000, where beehiiv's Lite is $210 a month less. beehiiv takes no share of subscription revenue; Kit takes 0.6 points above card processing.

Kit against the rest of the category

Platform	Entry paid price, monthly billing	Basis
Kit Creator	$39	Up to 1,000 subscribers
beehiiv Lite	$59	Up to 1,000 subscribers
MailerLite Comfort	$12	500 subscribers
Brevo Starter	$9	5,000 emails a month

From each vendor's pages ^{[2] [44] [50] [53]}. For a list that only receives newsletters, MailerLite and Brevo are far cheaper. Kit's price buys automation built around selling.

When Pro is worth $40 to $300 a month more

Pro's additions are team and analytics features ^[3]:

• unlimited team members instead of two;
• collaborative editing of broadcasts in real time;
• A/B tests on content, with up to five subject-line variants instead of two;
• deliverability reporting by mailbox provider;
• engagement scoring of every subscriber from one to five stars;
• Facebook Custom Audiences sync;
• a referral system through SparkLoop;
• an insights dashboard and Subscriber Signals.

At 1,000 subscribers the step is $40 a month; at 10,000, $50; at about 100,000, $200 ^[2]. A solo creator rarely needs Pro. A team of three or more does, for seats alone.

## Choosing a plan

1. Under 10,000 and no launches? Free.
2. Need sequences or automations? Creator.
3. Three or more people in the account, or engagement scoring? Pro.
4. Separate audiences? Kit advises separate accounts, each with its own plan ^[22].
5. Certain about the size of your list? Pay annually and save two months.