Later Pricing 2026: Plans, Social Sets, Add-ons and Real Costs

What Later costs, in one paragraph

Later Social sells three self-serve plans in US dollars: Starter at $25 a month billed monthly, Growth at $50 a month billed monthly and Scale at $110 a month billed monthly, with yearly billing cutting each price by a quarter ^[1]. The unit you are really buying is the Social Set, a bundle of one profile per network, and the plans differ mostly in how many Sets, users and posts they allow. There is also a Free plan tucked away in the help center, a 14-day trial that turns into a paid plan on its own, and a refund policy that says no by default. Read those three rules first. They matter more than the tier.

Prices are listed before tax, and the influencer product sold under the same brand is priced separately, by quote only. Everything below concerns Later Social, the scheduling and planning tool, unless we say otherwise. If you want the wider verdict on the product itself, our Later review covers features, limits and fit. This page sticks to the money: what each plan includes, what the add-ons cost, what a few typical buyers end up paying, and which billing rules are worth knowing before you enter a card.

The three plans, side by side

What a Social Set is, and why it decides the plan

A Social Set holds one profile of each supported network: Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn, YouTube and Snapchat. That is up to eight profiles per Set, so Starter covers 8 profiles, Growth 16 and Scale 48. The catch sits in the phrase one of each. Two Instagram accounts can never share a Set, so a business running two brands, or an agency with two clients, needs two Sets even if each brand only posts to Instagram. In practice, count your Instagram accounts first, because that number usually sets your minimum plan. Each Set also comes with its own Link in Bio page, and you can rename Sets by brand or client to keep the calendar readable.

Post caps, users and the features that move up a tier

Post limits apply per profile, not per Set, and a post counts the moment it is scheduled, not when it goes live. Drafts count too, Stories count toward the Instagram total, and every count resets on the first of the month at midnight UTC, whatever your renewal date. Starter's 30 posts per profile is roughly one a day on each network. Growth's 180 is room for six a day. Scale has no cap at all. Beyond posts, Growth is where the team features start: approvals, the Social Inbox, UGC collection, custom roles and unlimited Access Groups. Scale adds social listening, Meta ads analytics, competitor benchmarking for up to 20 competitors on Instagram and priority support.

Monthly or yearly: the 25% question

Yearly billing saves 25% on every plan, which the pricing page frames as three months free. The yearly amount is charged once, up front, and renews automatically. On Starter, monthly billing comes to $300 over twelve months against $225 paid yearly, a saving of $75, by our arithmetic. On Growth the gap is $600 against $450, and on Scale it is $1,320 against $990, so the yearly choice saves $150 and $330 respectively. Those are real sums for a small business. They vanish if you leave after four months.

Our advice is simple. Start monthly. The plans are non-refundable, and switching from yearly to monthly only takes effect at the end of the yearly cycle, so a yearly commitment you regret stays paid for. A month or two on monthly billing tells you whether 30 posts per profile is enough, whether a second user is needed, and whether the team actually opens the tool. Then move to yearly once the plan has settled. One quirk to note: moving from an annual plan to a higher monthly plan is treated as a downgrade, so it waits for the next billing cycle instead of applying at once.

Add-ons: only Growth and Scale can buy them

Three add-ons exist, and none of them is open to Starter. An extra Social Set costs $15 a month billed monthly or $11.25 billed yearly; an extra user costs $5 a month or $3.75 billed yearly; and a pack of 100 extra AI credits costs $5 a month or $3.75 billed yearly. Add-ons are recurring, they can only be bought on desktop, and iOS subscribers cannot buy them at all ^[2]. Adding one is immediate and prorated for the rest of the cycle.

Removing one is slower. Much slower. The change applies at the end of the billing cycle and there is no refund for unused time. Deleting a Set from your workspace does not lower the bill; the add-on has to be removed in the subscription settings as well. Scale has a floor of its own, too: it cannot be reduced below its included six Sets and four users, and moving down from Scale to another plan goes through Later's support team rather than the billing screen. AI credits are worth a word. Each credit buys one caption from the Caption Writer or three ideas, both tools draw on one shared pool, and the pool resets on the first of the month. Five credits on Starter is a sampler. Fifty on Growth covers light weekly use.

What real buyers pay: three worked scenarios

The table shows list prices. Real bills depend on how many brands and people you have, so here are three common shapes, all computed from the published rates. Each one starts from the same question: how many Social Sets, and how many seats? Answer those two and the plan almost picks itself. Taxes are left out of every figure below.

A solo creator with one brand

One person, one Instagram, one TikTok and maybe a Pinterest account fits inside a single Social Set, which is exactly what Starter offers. At 30 posts per profile, daily posting on two networks is just about covered. The yearly price comes to $225 for the year; monthly billing costs $300 over the same twelve months, by our arithmetic. The limits worth testing first are the post cap and the analytics window, which stops at three months on Starter. If you post more than once a day anywhere, or want Smart Scheduling, Growth at $50 a month billed monthly is the next step, and there is nothing in between.

A small team that needs three users

This is where Starter drops out entirely, since it allows one user and sells no extra seats. Growth includes two users, so a third costs one add-on. Billed monthly, that is $50 plus $5, or $55 a month. Billed yearly, it is $37.50 plus $3.75, or $41.25 a month, which works out to $495 a year, by our arithmetic. Scale would also cover three people with its four included users, but at double the price ($110 against $55 a month billed monthly), so it only makes sense if you need its post volume, listening or ads analytics. A team that adds a second brand still fits inside Growth's two included Sets, so the bill stays at $55 a month billed monthly; a third brand would add $15 for an extra Set, taking it to $70 a month, by our arithmetic.

An agency that keeps adding clients

Agencies hit the Set limit first. Take ten client brands on Growth: two Sets are included, so eight more cost $120 a month billed monthly, and the total comes to $170 a month. On Scale, six Sets are included and four more cost $60, which also comes to $170 a month, by our arithmetic. That tie is no accident. The gap between the two plans is $60 a month, exactly the price of four extra Sets, so from six brands up, Scale costs the same as a padded Growth plan while adding unlimited posts, two more users and listening. Yearly rates follow the same pattern, at $127.50 a month for either route. Under six brands, Growth with add-ons is cheaper.

The Free plan and the nonprofit discount

A Free plan exists, though the pricing page does not show it; you find it in the help center. It allows 12 posts per profile a month, one Social Set, a calendar that only shows two weeks back and two weeks forward, introductory analytics with no Instagram history, a Link in Bio page carrying a Later banner, and one Access Group. It also leaves out Best Time to Post and the Instagram first comment, gives no AI credits, and allows just one YouTube Short a month. It is a fair way to keep a single small account scheduled, and a thin way to judge the paid product. Our page on whether Later is free goes through those limits in more detail.

The only published discount is for nonprofits. Qualified organizations get 50% off the annual Growth plan, bought on desktop. The discount does not cover add-ons and cannot be combined with other codes. On the yearly price of $450, half off leaves $225 a year, or $18.75 a month, by our arithmetic. That gives a nonprofit Growth's two Sets, two users and 180 posts per profile for what Starter costs everyone else. It is a strong deal if you qualify. Extra users or Sets, though, are still charged at the full add-on rate.

The trial, refunds and the billing fine print

Why the trial deserves a calendar reminder

Every plan comes with a 14-day trial, once per account and only for accounts that have never had a trial or a paid plan, and checkout asks for a credit card and a billing interval up front. The trial converts to a paid plan automatically unless you cancel before it ends ^[3]. If you pick yearly billing at checkout, that first charge is the full year. Set a reminder. Extra Sets and users added during the trial are free until it ends, then charged with the plan. Changing plans mid-trial does not extend it, and a trial started on desktop has to be cancelled on desktop, while one started in the iOS app is cancelled through Apple. Cancelling keeps the plan until the trial's last day.

Non-refundable unless they decide otherwise

Plans renew automatically and are non-refundable, with exceptions decided case by case that may carry early termination fees ^[4]. The terms say the same: refunds are not a right. Upgrades are immediate and prorated, with credit for the unused part of your current plan. Downgrades wait for the next billing cycle, and dropping to Free counts as a cancellation. When a paid plan ends, scheduled posts above the new plan's volume are not published, analytics beyond the Free level disappear at once, and extra users, Sets and Access Groups have to be removed. On Trustpilot, the newest reviews (as of October 2026) are dominated by exactly this: charges after the trial and refused refunds.

Payment methods, taxes and iOS purchases

Desktop signups pay by major credit card; Google Pay and Apple Pay work only for new trial starts. PayPal, Interac and bank transfers are not accepted. Prices are in US dollars and tax is added on top, based on your mailing address, with a VAT number field for registered businesses. Because the company is Canadian, some banks block the charge as a foreign transaction, and India-based cards may not support recurring billing at all. A failed payment is retried several times over a month before the account falls back to Free, with data kept. Buying in the iOS app is a separate world. Apple bills you and handles refunds, only the three main plans are offered, and there are no add-ons or coupons.

Legacy plans and Later Influence: what the price page leaves out

Plans started before July 1, 2025 are legacy plans. They used older names such as Starter, Growth and Advanced, plus Agency and packaged Scale versions, and their limits and features differ from today's tiers. If you are on one, the current price table does not describe your account, and some newer features, such as the Social Inbox, may need an upgrade to a current plan. Check your billing screen rather than the public page. The terms also let the company revise subscription pricing at renewal with prior notice.

Later Influence is a different product with a different sales model. It is the influencer marketing platform, formerly Mavrck, for finding creators, running campaigns and paying them. There are no published prices. Its three options, Platform, Platform + Services and Services, all go through a pricing request, and there is no trial. None of its features come with a Later Social plan, so do not budget a Growth or Scale subscription expecting creator search or campaign payouts inside it.

How the pricing model compares with Buffer and Hootsuite

The three tools charge for different things, and that shapes which one is cheap for you. Later charges per Social Set, so cost follows the number of brands. Buffer charges per connected channel, so cost follows the number of profiles. Buffer's Essentials plan is $6 per channel a month billed month-to-month, or $5 billed annually, and Team is $12 per channel a month, or $10 annually, with unlimited users. Buffer also keeps a free plan with three channels. A brand with six connected profiles would pay $36 a month on Buffer Essentials against $25 a month on Later Starter, by our arithmetic, though Buffer has no 30-post monthly cap per profile.

Hootsuite charges per user. Standard is $99 per user a month billed annually, Professional $199 and Advanced $399, with no published month-to-month rate and no free plan. Standard covers up to 10 social accounts from one calendar. For a three-person team, Standard alone comes to $297 a month on annual billing, against $41.25 a month for Growth with an extra user billed yearly, by our arithmetic. Hootsuite gives far more for that money, including a public API and broader integrations. Later has no public API and no Zapier connection. Our Buffer pricing page breaks down the per-channel model in full.

The bottom line

Later's pricing is easy to read once you think in Social Sets: one brand fits Starter, two brands and a small team fit Growth, and six or more brands point straight to Scale. The yearly discount is real, but the refund policy is strict and the trial bills you automatically, so start monthly, set a reminder before day 14, and switch to yearly only after the plan has proven itself. Starter's lack of add-ons is the trap to avoid if you expect to hire. If you need more than one seat soon, begin on Growth.