Infographics are what Piktochart was built for in 2011, and they are still where its editor is strongest. This guide covers how the infographic format works, the two ways to start, what each plan lets you export, and the limits worth knowing before a long piece of work. It does not cover charts and maps in depth; those have their own guide.

Every instruction and limit comes from Piktochart's help center and product pages, read in October 2026, or our arithmetic, labelled as ours.

What the infographic format is

In Piktochart an infographic is a long-form visual that scrolls vertically: a stack of blocks with no page breaks between them [193]. The help center describes it as "Ideal for web viewing and digital sharing" [193]. Reports, posters and flyers are separate formats built for print [205].

Choose the format first. A visual cannot be converted from one format to another later [204].

💡
Toolkit tip

Pick the format first; it cannot be converted later.

## Infographic sub-types

Templates are grouped into comparison, data visualization, informational, list, process, survey results and timeline infographics [193]. The infographic maker page counts "230+" infographic templates [16], and the comparison page "70+" comparison templates [63].

Free users can edit free templates only; premium ones need a paid plan [2] [192].

Two ways to start

You can start from a template or a blank canvas in the editor [192], or let Pikto AI generate a draft from a topic, pasted text, an uploaded document or a URL [194] [222]. Most infographics are faster from AI or a template; blank canvases suit designers who already have a layout in mind.

💡
Toolkit tip

Click Save & Edit on every AI draft.

## Starting with AI

From the dashboard, click Create with AI, pick Infographic and enter a prompt, paste text or upload a document [194]. Pikto AI returns several template options; pick one, adjust the outline, colors and images, then click Save & Edit to open it in the editor [226] [222].

Each prompt costs one credit and each document summary three [146].

Writing a prompt that works

Describe the content, the audience, the tone and the language, not the layout. The AI "does not follow layout, page, or formatting instructions" [222], so asking for three columns or a dark theme is wasted. Fix layout and colors after generation, in the editor.

⚠️
Watch out

Infographics are not built for print.

## Using the outline

For infographics, the AI Outline lets you add, remove and rename sections before generating; the cover, table of contents, introduction and summary stay fixed [224]. Each regeneration costs one credit [224]. It is the only point where AI can reshape the structure; afterward, "all editing becomes manual" [224].

Uploading a document

The generator reads TXT, DOCX and text-based PDF files up to 10 MB, one at a time; scanned PDFs are refused [223]. Uploads work for infographics except the Timeline sub-format [223]. By default the AI summarizes. To keep the full text, use the Document format with Preserve Content instead [225].

⚠️
Watch out

No alt text in the editor.

## Save every draft

"Your generated visuals are not automatically saved." [222] Click Save & Edit before you go back or try another prompt, or the draft is lost [222] [199].

Starting from a template

On the dashboard, pick the Infographic format, browse or search templates, then click Edit Template, or choose Start from Blank [192]. Templates are set to the format's default dimensions [192].

Editing text

Double-click a text box to edit it, then change font, size, color and alignment from the toolbar [228]. The editor interface is English only, but you can type in any language your keyboard supports [220]. Right-to-left scripts such as Arabic and Hebrew are not supported [162].

Adding icons, photos and illustrations

The left panel holds icons, illustrations, shapes and photos [192]. Stock photos, illustrations and Piktochart's own icons are unlimited on every plan; the IconScout library of millions of icons and 3D graphics is paid [2]. Pikto AI can generate custom icons as SVG files at 25 credits each [240].

Uploading your own images

Uploads count against storage: 1 GB on Free, 100 GB on Pro, 250 GB on Business [2]. In the editor, any image can be swapped for an AI-generated one with Replace with AI [233], and AI tools can remove backgrounds, text or objects at 25 credits an image [161].

Blocks

An infographic is built from blocks. Add one with the plus icon between blocks, duplicate one with the copy icon, delete it with the trash icon, and drag blocks to reorder them in the right panel [203]. Blocks cannot be merged. Copy elements across instead [203].

Height and width

Drag the semi-transparent line at the bottom of a block to change its height [194]. A block can be up to 5,000 px tall, and a whole visual up to 50,000 px tall and 3,840 px wide [204]. Visuals taller than 50,000 px can still be published online, but they will not download [204]. Resizing one block resizes all of them, and Resize Content scales the objects inside [204].

Colors and brand

Color schemes apply a palette to every element, including charts and maps [229]. Brand colors, brand fonts and logos need Business, or the limited kit on Education and Nonprofit [2]. On Business, Branded Templates restyle the template library in your brand [14].

Tables

Tables come from the More menu; you can paste data from Excel or Google Sheets, style borders and fills, and add or delete rows and columns [218]. Row height follows the content and cells cannot be merged [218].

Charts and maps

Charts and maps sit in the left panel and take typed data, a spreadsheet file or, for charts, a Google Sheets link [209] [215]. They are interactive on the published page and static in downloads [209]. Our charts and maps guide covers them in detail.

Check what the AI writes

Every figure in an infographic built with AI should be checked against its source. The AI privacy article warns that "AI can make mistakes and is not 100% accurate" [154], and the generator summarizes uploads unless Preserve Content is on [225].

Preview before you share

The Preview button shows the visual as viewers will see it, without editing controls [200]. Thumbnails on the dashboard can take a few minutes to update after a manual save [200].

Saving

The editor autosaves, but the help center recommends manual saves on unstable connections, because edits made offline may not reach the server [208]. Use File, then Duplicate to make a copy rather than renaming [208]. Dashboard thumbnails refresh only after a manual save [208].

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Publishing online

Infographics are meant for the web. Click Share, toggle Public on the web and copy the link, or post straight to Facebook, X, LinkedIn or Pinterest [183] [198]. Pro and Business can add a password of at least six characters [183].

Embedding on a website

From the editor's Share menu, View Code gives a responsive or fixed-width embed [183]; the embed code is available only from the editor [183]. Published pages show a view count, counting each logged-in user or IP address once [184].

Search visibility

The help center gives two answers on search. One article says free visuals are no-index while public Pro visuals can be found on Google [183]; another says "our published visuals are now no-index and no-follow and will not be indexed by Google" [395].

Downloading

Click Download, choose a format and Normal, Medium or High quality [148]. Free allows two PNG downloads per account, Pro unlimited PNGs, Business PNG, PDF and PowerPoint [148]. Pro cannot export PDF. Medium and High scale the canvas two and three times [148].

Download as one long image or as pages

Without Download as Blocks, an infographic downloads as one continuous image. With it, each block becomes a separate file or PDF page [148] [206].

Transparent backgrounds

Pro and Business can download PNGs with a transparent background; the option removes solid colors and patterns too [207].

Printing an infographic

The help center discourages it: "Infographic formats are not optimised for printing and will be ideal for online viewing." [205] If you must, resize blocks to A4 or Letter and print a PDF at High quality, which is "comparable to 300 DPI and higher in some cases" [205] [204].

Working with a team

Visuals are private until shared with the whole workspace or named members, as view, comment or edit [182]. Comments pin to a spot on the canvas and support @mentions and threads [181]. Only one person can edit at a time [180], and there is no version history [182]. Coordinate edits by hand.

Reusing layouts

On Pro and Business, save a finished infographic as a team template; editing a template creates a new visual [186].

What Piktochart's own guides recommend

Piktochart's blog on infographic design says a strong infographic "starts with a single, focused message" and that the best ones "lead the eye naturally, from headline to insight to takeaway" [120]. Its examples post collects infographics by use case [119].

Infographics or a presentation?

Piktochart's own comparison of the two formats is on its blog [122]. In the product, the choice is practical: an infographic scrolls and publishes well; a presentation pages, presents and exports to PowerPoint on Business [195] [149].

Accessibility

There are no accessibility options in the editor, such as alt text [153]. For a published infographic, add alt text and a text version on the page where you embed it. Plan a text version.

Common problems

If a download fails on Free, the two credits may be spent [208]. Very tall visuals may not download [204]. If a saved visual is missing, check other workspaces, folders and a second account under another email [199].

Design components

Between a template and a blank canvas sit Design Components: ready-made lists, timelines, comparisons and masked photos you drop onto a block and edit [380]. To add points to a timeline component, ungroup it, extend the line and copy a dot [380].

Shapes, lines and text in shapes

Basic shapes take borders, border styles, corner rounding and color, and you can type straight into a shape [387] [388]. Lines come solid, dashed or dotted [192]. Text cannot wrap around a circle [388], and a basic shape cannot have a fully transparent fill [387].

Icons and their colors

Icons are SVGs and stay sharp when resized [385]. Single-colored icons can be recolored; multi-colored icons cannot [385] [386]. Free accounts see a preview of the IconScout library but can use only Piktochart's own icons [385].

Photos and masks

The photo library is powered by Pexels; uploads can be JPG, PNG, SVG or GIF [397]. Masking frames a photo inside a shape or a letter [379]. GIFs play on the published page but turn static in PNG or PDF downloads [397].

Backgrounds

Each block can have its own background color, gradient or image overlay; the eyedropper picks a color from anywhere on the canvas [401]. For a full-bleed photo, send the image to the back and lock it [402].

Ready to put Piktochart to the test?Try Piktochart →

Arranging elements

The Position menu aligns and distributes selected elements and sets layer order [389] [390]. Group elements to move them together and lock them to stop accidental moves; locked items show red handles [392] [391].

Text, shapes and images can carry hyperlinks, which work in the published version and in PDF downloads but not in PNGs [381]. A table of contents cannot link to pages inside the same visual [381]. YouTube and Vimeo videos can be embedded and play only on the published link [382].

Fonts

Business can upload fonts in OTF, TTF or WOFF, and the help center recommends WOFF for size [383]. Some old system fonts, including Verdana, Helvetica and Tahoma, were removed in 2021 and are swapped for close matches when an older visual opens [384].

Copying between visuals

Whole blocks cannot be copied between visuals; select everything on a block, copy and paste into the other visual [404]. Duplicating a visual from the dashboard keeps the original intact [405].

Undo and recovery

Undo and redo work with Ctrl+Z and Ctrl+Y [393]. There is no version history in the editor; the undo article says to contact support to ask for an earlier version [393].

Sessions and autosave

The editor autosaves every two minutes, but a session idle for more than two weeks, cleared cookies or a logout in another tab expires it, and work done in an expired session is not saved [394].

Comparison infographics

The comparison maker page groups use cases by team: product and feature comparisons for marketers, benefits packages and survey results for HR, treatment options for healthcare, and historical or scientific contrasts for teachers [63]. Its 70+ templates are a sub-set of the infographic library [63].

Healthcare and education generators

The healthcare AI page offers patient education, health statistics and procedure templates [33]; the education page asks for topic, grade level and learning goal before generating [32]. Both feed the same generator and credits [146].

Lists and bullets

Text boxes take bulleted lists, indented with Tab; bullets are circles only, so custom markers mean placing small icons by hand [403].

One person per account

The help center says Free and Pro accounts "are designed to be used by a single user for each account created", and sharing a login can trigger a lock [395]. Twenty failed sign-in attempts lock an account [395]. Teams should invite members instead.

Signing in

Piktochart has moved to one-time codes or magic links by email; "Password-based login is no longer supported." [396]

What the infographic maker page promises

The infographic maker page says the free maker "grants you access to all types of charts: pie charts, bar charts, pictographs, and more" [16], which matches the pricing table: charts and maps are free [2]. It also says each template "was carefully crafted by one of our experienced communication designers" [16].

Video tutorials

Piktochart's video tutorial page covers the editor in clips of about one to three minutes: creating a visual, the dashboard, workspaces, blocks, color schemes, resizing, maps and tables [52].

From infographic to slides

An infographic cannot be converted into a presentation; start a Presentation visual and copy elements across [204] [149]. Only the Presentation format exports to PowerPoint [149].

Letters as photo frames

Masked Photos in Design Components include letter frames, so a word can be spelled in images by dropping photos onto each letter [379].

Picking exact colors

Any single-colored element takes a hex code, recent colors are kept for reuse, and the eyedropper picks a color from an image on the canvas [386]. A reset button returns an icon to its original color [386].

Which plan to use

Free to try the editor and publish by link. Pro to download unlimited PNGs. Business, Education or Nonprofit to export PDF [2]. For web-only infographics, Pro at US$120 a year is enough; for reports sent as files, it is not.

Frequently asked questions

Can I make an infographic in Piktochart for free?+

Yes, and publish it by link; Free allows only two PNG downloads per account.

Can Piktochart AI make an infographic from a document?+

Yes, from TXT, DOCX or text-based PDF files up to 10 MB; it summarizes unless you use Preserve Content.

## Verdict

Piktochart's infographic tools are focused and fast: long-form blocks, interactive charts on the published page, and an AI generator that gets a first draft on screen. Plan around four limits: PNG-only on Pro, no print setup, no alt text, and no second editor at the same time.

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