Setmore Pricing 2026: Free, Pro per User and What You Really Pay

Setmore pricing at a glance

Setmore has two published plans: Free at $0 for up to four users, and Pro at $5 a user a month billed annually or $12 billed monthly, with unlimited users ^[1]. Live Receptionist is a separate plan listed at $99 a month for US businesses, and Enterprise is quoted on request. The vendor's own llms.txt repeats the same figures. That simplicity is real. The catches sit in the details. Pro is billed per staff calendar rather than per person, the monthly price is more than twice the annual one, and the receptionist add-on can cost more than the software itself.

All prices are in US dollars and come from the pricing page as read from the US on October 13, 2026. Setmore takes no cut of card payments on either plan, so the subscription is the whole software bill. Only the processor's own fee comes on top, and we cover those fees further down, because they shape the real monthly cost more than most buyers expect.

What Free gives you, and when Pro starts to pay

Free is a permanent plan, not a trial, and needs no card details. It includes unlimited appointments, a Booking Page for each of up to four users, group classes, payments through Square, Stripe, PayPal or LawPay, one email reminder per booking, Reserve with Google and 24/7 human support. Many small teams never need to pay. Several of those items are things rivals bill for. YouCanBookMe charges extra for SMS on every plan, and Calendly's free plan is limited to one event type. Our guide to whether Setmore is really free goes through the plan in detail.

Pro removes the four-user cap, so a team adds as many members as it needs, each billed separately. Pro pays off when a missed appointment costs more than a month of Pro. If one no-show costs a salon $60, a single text that saves one visit a year covers a user on annual billing. The other two triggers are a fifth staff calendar, which Free cannot hold, and deposits, which only Pro offers. None of those apply? Stay on Free. You lose nothing by waiting, since upgrading later is a few clicks.

The per-user rule: every calendar is billed

What counts as a user

This is the key rule. Pro is priced per user, and the pricing FAQ is specific: "Each staff calendar counts as a user even if the owner/assignee does not have login permission." Businesses often create calendars for things rather than people, such as a treatment room, a tanning bed, a second chair or a mobile van. Each of those counts as a billed user on Pro. A barber shop with three barbers and one shared walk-in calendar pays for four users, $240 a year on annual billing. That rule decides your bill more than any feature. Count every calendar first.

What different teams pay

These are Pro totals computed from $5 and $12 a user a month. A solo practitioner, such as a massage therapist or tutor, can usually stay on Free. Pro, at $60 a year on annual billing, buys text reminders, a second reminder email, recurring bookings and deposits, and the decision comes down to whether a single prevented no-show a month pays for it. A four-person studio in yoga or physio still fits inside Free, with four logins and four Booking Pages at no cost. Moving all four to Pro costs $240 a year on annual billing or $576 monthly, mainly for texts, 2-way sync and deposits.

A six-chair salon is where Pro makes sense. Six stylists cost $360 a year on annual Pro. Add a calendar for a color room and the bill rises to $420 for seven users, so check whether every calendar needs to exist, since an idle one costs as much as a working stylist. A team of twelve pays $720 a year on annual billing or $1,728 monthly. At that size Setmore points larger organizations toward Enterprise, which bills one account regardless of staff count. Ask for a quote before paying per seat.

Annual versus monthly: an unusually wide gap

One Pro user costs $60 a year on annual billing and $144 on monthly billing. Paying annually therefore saves $84 a user, or about 58%. That gap is unusual. The schedulers we track discount annual billing by 10% to 25%. Billing starts on the day you sign up and renews automatically, and monthly plans are charged every 30 days. Because the annual price is less than half the monthly one, monthly billing only makes sense for a seasonal business, or for the first weeks while you test whether Pro's texts and sync actually change your no-show rate.

The difference compounds with the team. A business that pays monthly for three users spends $432 a year, while the same three users on annual billing cost $180, and the $252 difference would cover four more users on annual billing for a whole year. Twelve users on monthly billing pay $1,008 a year more than the same twelve on annual billing. That is more than the whole team costs on annual Pro. Pay annually. All of these figures are our arithmetic from the published prices.

Prices inside the mobile apps

Pro bought in the iOS or Android app is billed by Apple or Google in seat bands, and prices may vary by region ^[2]. Teams over ten staff must contact support. Most small teams should skip the bands entirely.

The multi-user bands only pay off at their top. Four users cost $229.99 a year in the app against $240 on the web, and six cost $349.99 against $360. One user, though, pays $99.99 in the app against $60 on the web, and two users pay $229.99 against $120. A team of exactly four saves about $10 a year in the app. A team of two pays about $110 more. App purchases also fall outside Setmore's 30-day refund. Buy on the web unless your headcount sits exactly at the top of a band.

What the Pro money buys

Texts, reminders and deposits

Pro adds SMS reminders, two reminders per appointment, 2-way sync with Google and Office 365, recurring appointments, Zoom and Google Meet video, payment links, branding removal, Google review requests, custom service availability, API access, Setmore Health and priority support. Each Pro team member gets 500 SMS credits a month, so a four-person team receives 2,000 between them. Texts cannot contain links and are blocked in many countries, including Germany, France, Spain, Italy, India, Mexico and Ireland ^[3]. Oddly, the fair-use article says there is no fixed SMS limit. Ask support how the 500 credits are enforced.

Deposits are Pro only, set as a fixed amount or a percentage, with Square, Stripe, LawPay or PayPal connected. One setting covers all services on the Booking Page, though. On a $150 color appointment a 20% deposit collects $30 at booking, but a $25 trim would also carry a 20% deposit whether or not that makes sense. Setmore does not refund deposits automatically after a cancellation, either. Write your no-show policy into the booking terms checkbox so customers accept it before they book.

Sync, video, the API and the smaller extras

Free exports appointments to Google one way, while Pro's 2-way sync also imports Google events in real time. The pricing grid marks video appointments as Pro, although the notice retiring Teleport says Google Meet is free, with Zoom on Pro. Confirm with support. The REST API is a Pro feature granted by email, with no sandbox, so agencies should budget a separate Pro account for tests, $60 a year for one user. Removing the Setmore name is cosmetic for a solo consultant, but for a clinic or law office it can justify one paid user. Priority support is a modest extra, since Free already gets 24/7 human support.

Setmore Health, for HIPAA-covered practices, costs nothing beyond Pro and includes a standard Business Associate Agreement. There is a timing trap. It has to be chosen when the account is created, and it switches off classes and reviews. Decide before you sign up. A three-provider clinic pays $180 a year on annual billing, with the agreement included in that price.

The extras: Live Receptionist and Enterprise

Live Receptionist is listed at $99 a month, as a separate plan for US businesses only. Real people answer calls around the clock in English or Spanish, book into the Setmore calendar and route calls, with no contract and no early termination fees. Over a year it costs $1,188, as much as nearly twenty Pro users on annual billing. It pays off only where missed calls lose bookings every week. Any minute beyond the package costs $2.25, and minutes count the full time to handle a call, including follow-up work. The pages we read do not say how many minutes the $99 plan includes. Ask before signing.

Enterprise has no published price. It brings a key account manager, one bill per account regardless of staff count, single sign-on across locations, 24/7 support and training, and setups built for GDPR and HIPAA. Quotes typically arrive within 24 hours of the first meeting, which makes asking cheap for any team near a dozen users or spread across several locations.

What taking cards really costs

Setmore takes nothing. Only the processor's standard fee applies, on any plan, so pick the processor by your mix of in-person and online payments. Stripe in the US charges 2.9% plus 30 cents per transaction, so an $80 massage paid online costs $2.62, the same on Free and on Pro. Tap to Pay through Stripe carries no extra fee from Setmore, Apple or Google. Standard payouts run every Monday, while Instant Payouts cost 1.5% in the US. A clinic that pulls $2,000 instantly on a Friday pays $30 for the speed. Worth it only when cash is tight.

New Square sellers who sign up through Setmore get their first $5,000 of card processing fee-free in selected countries. PayPal needs a Business account, supports Venmo for US businesses and charges its own fees. LawPay charges 2.95% plus $0.20 per transaction for Mastercard, Visa and Discover, for US users only. A $300 consultation paid through LawPay costs the firm $9.05, and because LawPay is available on Free, a solo lawyer can take paid consultations online without any Setmore subscription. Buy now, pay later through Stripe adds an extra Stripe fee, while the business is paid in full upfront.

Refunds, renewals and cancellation

New Pro members get a 30-day money-back guarantee: downgrade to Free and ask within 30 days of signing up for Pro, by email with the subject line trial period refund ^[4]. Refunds take three to five business days with no processing fee, but the guarantee only covers upgrades made in the web app. Never upgrade inside the mobile app. Annual refunds are strict. The Pro help article allows a refund only if requested within the same month as the upgrade or renewal, with no partial refunds otherwise. Set a calendar note for the renewal date if you plan to switch.

App-store subscriptions follow other rules. Pro bought through the App Store or Google Play has to be refunded in that store, because Setmore cannot refund it, and downgrades take effect at the end of the period on iPhone but immediately on Android. Pro can be canceled at any time, and downgrading keeps the account running as long as the team fits within four users. Nonprofits with documentation can ask for special pricing on annual plans, though no page gives a percentage. Ignore older figures, such as the FAQ page's $9 Pro. The pricing page is the current source.

Setmore against its rivals on price

Calendly and Acuity Scheduling

Calendly Standard costs $10 a seat a month billed annually, and Teams $16. Four people on Calendly Standard pay $480 a year against $240 on Setmore Pro, and moving them to Teams, the plan with round-robin routing, would cost $768, more than three times the Setmore total. Calendly does bring meeting features Setmore does not try to match. Acuity Scheduling charges per account by calendars: Starter $16 a month billed annually for one calendar, Standard $27 for six. One person pays $192 a year on Acuity Starter against $60 on Setmore Pro. Then the picture flips. Six calendars, though, cost $324 on Acuity Standard against $360 on Setmore.

Square, SimplyBook.me and the rest

Square Appointments charges per location, with no limit on staff calendars. A ten-person salon on one site pays $588 a year on Square Plus against $600 on annual Setmore Pro, but Square requires Square processing. SimplyBook.me Basic costs $11.9 a month billed annually for five providers, so five people pay $142.80 a year there against $300 on Setmore, though SMS credits cost extra. Zoho Bookings Basic costs $6 a user, a little above Setmore's $5. Fresha adds a 20% one-time commission on new marketplace clients, while Setmore charges no commission and no per-location fee. Every comparison here is our arithmetic, and our Setmore alternatives guide weighs the features too.

Which plan to pick, and how to keep the bill down

Pick Free if you have four or fewer staff and can live with one email reminder. Pick Pro on annual billing once no-shows cost real money or you need a fifth calendar. Add Live Receptionist only if missed calls are losing bookings in the US, and ask for Enterprise from roughly a dozen users or several locations. Five habits then keep the bill low:

• Pay annually, which cuts the per-user price from $12 to $5.
• Delete calendars nobody books, since each one is billed.
• Upgrade on the web to keep the 30-day refund.
• Stay on Free while you have four or fewer users and no need for texts.
• Ask about nonprofit pricing if it applies.

The bottom line

Setmore's pricing is simple and low: nothing for up to four users, then $5 a user a month on annual billing. It is not the cheapest per seat everywhere, since Acuity Standard, Square Plus and SimplyBook.me undercut it at some team sizes. The catches are billing by calendar rather than by person, a monthly price more than twice the annual one, and app-store bands that cost more for small teams. Count your calendars, pay annually on the web, and stay on Free until texts, deposits or a fifth calendar make Pro worth it. For the verdict on the product itself, read our Setmore review.