A free SEO lens on top of Google
The Ubersuggest Chrome extension puts SEO data inside Google search results: search volume, CPC and difficulty for your query, plus traffic, authority and backlinks for each ranking site [1]. The Web Store listing adds YouTube and Amazon keyword data, and it shows 600,000 users [2]. It is free to install, and it is the most generous free part of Ubersuggest. Bloggers validating topics, freelancers sizing up competitors and anyone who wants numbers without opening a full SEO tool will get value from it in the first session.
It complements the app rather than replacing it, because it cannot save research or track competitors over time [3]. Think of it as a lens for quick checks, not a place to run projects. That framing explains most of what follows: the daily search limit decides how much you can look at, the data comes from the same sources as the app, and anything worth keeping has to be carried into the app by hand. Used that way, it covers a surprising amount of everyday keyword and competitor research for free.
Log in so the extension counts your paid plan's limit, not the free 40. A logged-out Business subscriber loses 260 searches a day.
Installing it, and why logging in matters
Log in to Ubersuggest, open More Tools in the left menu, click Chrome Extension, then Add to Chrome, which takes you to the Chrome Web Store, and click Add Extension. It activates automatically on your next Google search, with no setup, and installing straight from the Web Store works too. The whole thing takes under a minute. Removing it is just as quick: open the Extensions icon in the Chrome toolbar, find Ubersuggest, open the three-dot menu and select Remove from Chrome. Removing it does not affect your Ubersuggest account or your plan.
The one step people skip is logging in. The help center is blunt: "Paid users should log in to their accounts to ensure their limits are accurately reflected" [4]. If you are logged out, the extension counts you as an unlogged user with 40 searches a day. A Business subscriber browsing logged out loses 260 searches a day, from 300 down to 40 (our arithmetic). Log in once. It also matters on a free account, because a free account and a logged-out user both get 40, but only the account keeps your app data.
Every Google search you make while the extension is active may count against the daily limit. Disable it during ordinary browsing.
Daily search limits, and how to stretch them
| Account | Searches a day |
|---|---|
| Logged out | 40 |
| Free | 40 |
| Individual | 150 |
| Business | 300 |
| Enterprise/Agency | 900 |
These figures come from the help center's newest extension guide, updated February 2026, and the limits article; paid limits match the app's daily reports. One older page disagrees. A help article from July 2024 gives Individual 100 extension searches a day, and a December 2024 article lists Tier 0 at 100 and Tier 1 at 150. The February 2026 guide gives Individual 150, and the newest page wins. The 100 figure likely belongs to an older plan tier, which is why it shows up as Tier 0 in the middle article.
When limits reset
"These limits reset daily at midnight in Coordinated Universal Time (UTC)" [3]. For a user in New York, that is 8 p.m. or 7 p.m. local time, depending on daylight saving; in Los Angeles, it is 5 p.m. or 4 p.m. (our arithmetic). Evening research gets a fresh quota. Morning research may not. To see where you stand, the settings button at the top right of the extension shows your subscription details and daily usage, and the remaining search count also appears below the search bar. Glance at it before a long research session.
Hide or disable it when you are not researching
Every Google search you make while the extension is active may count. You can toggle the extension to Disable when you do not need it, which is the simplest way to conserve the daily allowance. For shorter breaks, click the arrow next to the Ubersuggest panel and choose how long the data should stay hidden, which keeps results clean during ordinary browsing. On a free account, the best habit is to disable it by default, batch research into one session after the UTC reset, and use the toolbar icon for domains instead of searching them.
What it shows in Google results
When the extension is active, keyword metrics appear directly below the Google results for the query you typed: monthly search volume, CPC, SEO difficulty and paid difficulty. No tab switching. Volume tells you how often the keyword is searched, and CPC is the average advertiser cost, so a high CPC usually signals commercial intent. A query with modest volume but a CPC above a few dollars is often worth more to a business blog than a popular query nobody pays to advertise on. SEO difficulty estimates competition for organic rankings, and paid difficulty does the same for ads. Compare a few keywords in a row; the lowest difficulty with real volume is your opening.
The Web Store listing also describes graphs that split monthly search volume into mobile and desktop searches, plus related keywords, people also search for, trending keywords and long-tail keywords around the results. A seasonal trend changes when you should publish, so check it before you schedule a post. Clicking view all next to the search bar opens more keywords and insights when a query looks promising.
Data for every ranking site
For each result, the extension shows domain authority, estimated monthly traffic, backlinks and the top organic keywords driving traffic to that site. The listing adds traffic estimates under each URL and a sidebar with traffic for the top ten. Above the organic results, a speech bubble shows the average domain score and the average number of referring domains of the top ten. That is a quick read on how much link authority a keyword demands. A page-one average of hundreds of referring domains tells a new site to pick a narrower keyword before spending months on links it cannot match.
Why its backlink numbers differ from the app
The extension shows a referring domain count and a backlink list for the exact URL in the results, while the app shows totals for a whole domain by default. Comparing one with the other gives different numbers, even though both rely on the same backlink database. That database is Moz-based: the app says its backlinks are sourced exclusively from the Moz API. Compare like with like. The counts are fine for ranking results against each other, but they are not a full link audit.
Beyond Google: YouTube, Amazon and the U icon
The extension is not only for Google. Search on YouTube or Amazon with it active and you see data on suggested keywords. For a video creator, that means searching a topic, picking the suggestion with the highest volume that matches the video, and using it in the title. For a seller, it means comparing phrases before writing a listing, and content writers can borrow the buyer wording they find there. Both get demand data from the store itself, with no other setup.
Click the U icon in the browser toolbar while visiting any website and the extension shows domain metrics: organic keywords, estimated organic traffic, domain score and backlinks. It works outside Google results, so you can visit a competitor and get an overview in one click. That view includes an organic traffic chart for the last six months, which shows whether a competitor is growing or fading, and the free app hides historical traffic data. It also lists a site's most popular pages by country and the keywords that drive traffic there, a cheap way to see which content travels.
A basic site audit, within plan limits
The extension can crawl the searched domain itself, which gives a basic audit without opening the app. Detailed results still need the app. Crawls follow the plan: 150 pages for unlogged and free users, up to 1,000 on Individual, 5,000 on Business and 10,000 on Enterprise, which matches the app's site audit limits. Small sites fit any tier, while large ones need Enterprise. Treat it as a quick health check, not a full audit.
What it cannot do
The help center is clear: the extension has no project management, and you cannot save keyword research or track competitors over time inside it [3]. Because nothing is saved, every finding must be copied out or searched again later. The practical fix is to open the keyword in the app and add it to a keyword list or a project the same day. Free users get 3 lists of 30 keywords, and paid users get more room. Memory is not a database.
The numbers also need the right reading. Search volume, traffic and authority are estimates built from Google data and refreshed monthly in the app, and traffic for the newest month can take up to six days to appear. Use them to rank options against each other, not to quote as facts. The extension shows today's results only, while rank tracking in a project records your positions weekly on every plan. Use the extension for a quick look between updates and the project for the record.
The extension cannot save research, so add promising keywords to an app keyword list or project before you close the tab.
Research routines that work
Validating a blog topic takes three searches. Type a topic idea into Google, read the volume, CPC and difficulty, then check the speech bubble: if the top ten average many referring domains, try a narrower phrase. Repeat with three variations and choose the one with volume and the weakest page one. If page one averages 40 referring domains and your site has 5, a new article there will likely need a link campaign to compete.
Sizing up competitors works on the same results page. Scan for a result with low authority, thin traffic estimates, few referring domains and off-topic top keywords. Those pages rank by default, not by strength, and that is proof the keyword is winnable; a focused article can displace them. The top keywords for each result also reveal what a competitor actually ranks for, not just the query you searched.
Handing off to the app and to AI closes the loop. When a keyword looks promising, click view all, or open the app directly. You can also spot a keyword in the extension and then ask Claude, through the Ubersuggest plugin, for a content brief on it, as our Ubersuggest API guide explains. Both draw on your account.
A free routine pairs the extension's 40 daily searches for keyword volume and SERP checks with the app's 3 daily reports for deeper work, with no payment. For one blog, that is a workable research budget. If you want to see what the free account covers beyond the extension, our guide to whether Ubersuggest is free walks through it.
Settings, privacy and fixing problems
The listing says you can customize your location and language. Set the market before researching, because volumes and difficulty differ by country, and match it to the site you are working on. The interface itself is available in 9 languages: German, English, Dutch, Spanish, French, Italian, Brazilian Portuguese, Chinese and Japanese. The interface language is separate from the market you research, so pick both deliberately. The listing's FAQ says the extension is only available for Google Chrome, with plans for other browsers, while a help article on logs mentions any browser that supports it. Chrome is the safe assumption. Firefox users are out.
On data, the listing says the extension handles location and website content, and the developer declares the data is not sold to third parties and not used for unrelated purposes. The developer is listed as a non-trader, and the store notes that EU consumer rights do not apply to contracts with such a developer. Ubersuggest stores customer data in the United States. The extension sees the pages and searches where it runs, so if you research sensitive client topics, disable it during that work.
Most problems have a known fix. Limits that do not match your plan usually mean you are logged out, and backlink numbers that differ from the app usually mean a different scope or metric. Real errors need browser logs: enable Developer mode, open the service worker, record the network tab, reproduce the error, save the console log and export the .har file, then send both files through the Support section. It is tedious. It speeds fixes.
How it compares, and whether to upgrade for it
The Web Store marks the extension as Featured and says it follows recommended practices for Chrome extensions, and its rating is solid for a free tool. The listing shows version 4.0.34.5120, updated September 23, 2026, and the help center changelog records browser extension updates through early 2025, so it still works with current Chrome. Ahrefs' SEO Toolbar is a free extension for Chrome and Firefox that runs on Ahrefs' own index. Ubersuggest's is Chrome only, but adds YouTube and Amazon keyword data and 40 free searches a day. Install both. Related extensions in the store, such as Detailed SEO Extension and TextOptimizer, focus on page analysis and writing instead.
Nobody should upgrade only for the extension. The listing promises access to all of the features for free with plenty of daily data limits, and paid plans change volume, not features: the daily cap rises from 40 to 150, 300 or 900, and the crawl limit from 150 pages up to 10,000. If you already hit 40 searches before lunch, Individual's 150 a day for $29 a month removes the friction. The app comes with it, and that is the real reason to pay. Our Ubersuggest pricing guide covers the plans in full. Before deciding, give the free version a week:
- Day one: install the extension and log in.
- Days two to four: validate ten blog topics and note the winners.
- Day five: try YouTube and Amazon searches.
- Day six: compare one result's backlinks with the app.
- Day seven: decide whether 40 a day is enough.
A few questions are still worth sending to the support address in the listing: whether Individual's limit is 100 or 150, whether Firefox or Edge versions are coming, and whether extension searches count against the app's daily reports. The pages do not settle the last one, and it matters for anyone who plans to split a free day between the extension and the app's 3 reports. Ask by email and keep the answers.
Frequently asked questions
Is the Ubersuggest Chrome extension free?+
Yes. It is free to install and gives 40 searches a day without a paid plan.
How many searches does the Ubersuggest extension allow?+
40 a day free or logged out; 150 on Individual, 300 on Business and 900 on Enterprise.
When do the extension's limits reset?+
Daily at midnight UTC, which is 8 p.m. or 7 p.m. in New York depending on daylight saving.
Can the extension save keyword research?+
No. It has no project management and cannot save research or track competitors over time; add finds to a keyword list or project in the app.
Does it work outside Google?+
Yes. It shows data on suggested keywords on YouTube and Amazon, and the U icon in the toolbar shows domain metrics on any website.
Does it work in Firefox?+
No. The listing says it is only available for Google Chrome, with plans for other browsers.
The bottom line
The Ubersuggest Chrome extension is one of the best free SEO extensions for keyword research inside Google, YouTube and Amazon, with 40 free searches a day, per-result competitor data and a U icon that sizes up any site in one click. It cannot save work, so every good find has to go into an app keyword list or project. Log in, set your market, disable it when you are not researching, and it will cover most quick checks for free. Install it free. Upgrade only if the app itself earns it.
- [1] Ubersuggest help center: How to Use the Ubersuggest Chrome Extension for SEO Insights (2026-10) https://ubersuggest.zendesk.com/hc/en-us/articles/4405443771035-How-to-Use-the-Ubersuggest-Chrome-Extension-for-SEO-Insights
- [2] Chrome Web Store, Ubersuggest extension listing (2026-10) https://chromewebstore.google.com/detail/ubersuggest-seo-and-keywo/nmpgaoofmjlimabncmnmnopjabbflegf?hl=en
- [3] Ubersuggest help center: Chrome Extension Limits per Tier (2026-10) https://ubersuggest.zendesk.com/hc/en-us/articles/26429106675867-Chrome-Extension-Limits-per-Tier
- [4] Ubersuggest help center: Ubersuggest Chrome Extension Visibility and Search Limits (2026-10) https://ubersuggest.zendesk.com/hc/en-us/articles/4405443846043-Ubersuggest-Chrome-Extension-Visibility-and-Search-Limits