Five plans, priced per account rather than per person
Sendible sells five plans, and each price covers the whole account. Users are unlimited on every plan, so adding a coordinator, a designer or a client reviewer never changes the bill. Workspaces change it. A workspace is one client, brand or location, with its own calendar, inbox, reports, queues and six social profiles. Core costs $35 a month billed monthly, or $29.75 a month billed yearly [1]. Plus costs $99 a month billed monthly, or $84.15 a month billed yearly. Premium, the plan Sendible marks as most popular, costs $199 a month billed monthly, or $169.15 a month billed yearly.
Elite costs $299 a month billed monthly, or $254.15 a month billed yearly. Enterprise costs $750 a month billed monthly, or $637.50 a month billed yearly. Paid as one yearly sum, the five plans come to $357, $1,009.80, $2,029.80, $3,049.80 and $7,650 a year. The included workspaces run 1, 3, 7, 15 and 50, which means 6, 18, 42, 90 and 300 social profiles. There is no free plan. Prices are in US dollars, though billing also works in pounds and euros, and UK customers pay VAT on top. Standard plans carry no contract and can be cancelled at any time.
What each plan unlocks
Core: one workspace, no sign-off
Sendible pitches Core at one or two brands or locations, yet it includes one workspace with six profiles, and each brand normally gets its own workspace. The plan also brings unlimited users, unlimited scheduling, unlimited AI Assist credits, bulk scheduling, the inbox and eight pre-built reports. Posting is capped at 100 sends a day per workspace, and smart queues at 10. Core has no approvals, content library, campaigns or branded reports. That matters more than price. If a manager or a client must sign off before anything goes live, Core cannot enforce it, however many people log in. Email replies from support average six hours on this plan during business hours, against five on the others.
Plus: approvals arrive
Plus triples the room to three workspaces and 18 profiles, and it adds the first collaboration gate: assignment and simple approval workflows. Reviewers can approve by email without a login, which suits clients who will never learn another dashboard. The daily cap rises to 200 sends per workspace and smart queues to 30. Plus is the cheapest plan where a junior can draft and a senior can approve. It still leaves out content libraries, campaigns and branded reports. An agency that sends clients a monthly report under its own logo will feel that gap within weeks.
Premium: the agency toolkit
Premium is where most of the agency features sit. It brings seven workspaces and 42 profiles, content libraries, campaigns that group posts for planning and reporting, and custom multi-step approval workflows. Branded reports arrive through the Report Hub, with two custom reports per workspace that can be emailed to clients on a schedule. The send cap rises to 300 a day per workspace and smart queues to 70. If you report to clients under your own logo, Premium is the realistic floor.
Elite and Enterprise: scale and control
Elite raises the count to 15 workspaces and 90 profiles and adds two features for larger operations. Dynamic fields work like email placeholders, swapping names, cities or services into one bulk post. Advanced role-based permissions control who sees and does what. The Report Hub allows three reports per workspace, smart queues become unlimited, and the send cap reaches 500 a day per workspace. Enterprise keeps that cap but jumps to 50 workspaces and 300 profiles, and it adds single sign-on and custom integration. The plan cards already list dedicated onboarding and a dedicated account manager from Premium, though the homepage ties the account manager to Enterprise. White label needs one of them.
Decide first whether you need approvals, branded reports or dynamic fields, since each starts on a set plan. Only then compare extra workspaces with the next plan up.
Extra workspaces: growing without changing plan
Every plan can take extra workspaces, each with six more profiles, and you can add or remove them at any time in subscription settings. The add-on gets cheaper as the plan rises. Billed monthly, an extra workspace costs $35 on Core, $30 on Plus, $25 on Premium, $20 on Elite and $15 on Enterprise, each a month. Billed yearly, the same add-on costs $30, $25.50, $21.25, $17 and $12.75 a month in that order. Every connected account of any type takes one of the six slots, so a Facebook Page, an Instagram account and a Google Business listing for one shop already use half a workspace.
This pricing creates a real choice at every boundary. Adding workspaces to a lower plan is often cheaper than the next plan up, but it never unlocks that plan's features. A Core account with three extra workspaces still has no approvals. Moving up buys both room and gates, and the add-on rate per workspace falls on the higher plan. One rule holds throughout: decide which feature gate you need first, then count workspaces. A cheaper total on the wrong plan is not a saving. Here are the sums.
Four real setups, priced
A small business with two brands
Two brands need two workspaces. On Core that means one extra workspace at the Core add-on rate. By our arithmetic, that setup comes to $70 a month billed monthly, or $59.75 a month billed yearly. Plus covers three workspaces outright for $99 a month billed monthly, or $84.15 a month billed yearly. The gap is $29 a month on monthly billing and $24.40 a month on yearly billing. For that difference you get approvals, a spare workspace and double the daily send cap. If one owner writes and publishes everything, the cheaper route is fine. If a helper drafts posts that someone should check, pay the gap.
An agency with 10 clients
Ten clients mean ten workspaces, and an agency usually wants branded reports and content libraries, which rules out the two lower plans. Premium includes seven workspaces, so three more are needed at the Premium add-on rate. By our arithmetic, that comes to $274 a month billed monthly, or $232.90 a month billed yearly. Elite includes 15 workspaces for $299 a month billed monthly, or $254.15 a month billed yearly. The difference is $25 a month on monthly billing and $21.25 on yearly billing. At 11 clients the two routes cost exactly the same on both terms, so an agency that is still signing clients loses little by moving up.
Staying on Plus is the worst option. Seven extra workspaces on the cheaper plan add up to $309 a month billed monthly, by our arithmetic, which is more than the larger plan and still without content libraries, campaigns or branded reports. So take the smaller plan with three add-ons if cash is tight and growth is slow. Take the larger one if you expect new clients, want dynamic fields or plan to offer a white-labelled dashboard.
An agency with 25 clients
Now Enterprise enters the picture. Elite with ten extra workspaces at the Elite rate comes to $499 a month billed monthly, or $424.15 a month billed yearly, by our arithmetic. Enterprise covers 50 workspaces for $750 a month billed monthly, or $637.50 a month billed yearly. The Elite route is cheaper by $251 a month on monthly billing and $213.35 on yearly billing. Staying on Premium with 18 add-ons would cost $649 a month billed monthly, by our arithmetic, which undercuts Enterprise but not the Elite route. At this size the Elite route wins on price, and Enterprise earns its premium only if you need single sign-on or custom integration.
A franchise with 40 locations
A franchise with 40 locations needs 40 workspaces. Elite plus 25 extra workspaces comes to $799 a month billed monthly, or $679.15 a month billed yearly, by our arithmetic. Enterprise, with 50 workspaces included, is cheaper on both terms: by $49 a month billed monthly and by $41.65 a month billed yearly. It also leaves ten spare workspaces for new openings and adds single sign-on and custom integration. The break-even sits at 38 locations. Below that, Elite with add-ons costs less; from 38 up, Enterprise does. Both plans include dynamic fields for local addresses and offers.
By our arithmetic, Elite with extra workspaces stops being the cheaper route at 38 workspaces on both billing terms. Run the sum for your own count before you commit.
Two franchise caveats sit outside the price. The pricing page warns that Google Business posting can be restricted for franchises with many locations, and the help center explains that posting to a listing group with more than 10 locations can fail because Google switches off its local post interface for those chains. Sendible also has no Google Business Profile reporting, so those numbers stay in Google's own tools. Budget time, not just money.
Discounts: yearly, quarterly, nonprofit and codes
The biggest discount is simply paying yearly. Yearly billing takes 15% off, half-yearly billing 7% and quarterly billing 5% [2]. On the most popular plan, twelve monthly payments total $2,388, against $2,029.80 paid once a year, a saving of $358.20 by our arithmetic. Nonprofits get 15% off monthly plans or 25% off yearly plans. The process is a little unusual. You sign up first, which starts the 14-day trial, and then contact sales with your account details and a link to your website. Only one type of discount can apply to an account at a time.
That rule matters for anyone searching for a coupon. The help center describes discount codes that usually last up to 12 months, and a code replaces the frequency discount rather than adding to it. The Terms add that a code applies only to your current plan and stops being valid when you upgrade or downgrade. A code worth less than 15% is worse than paying yearly. Check its percentage and length first.
White label: the real starting price
White label is a paid option on Elite and Enterprise only. Per the pricing FAQ, Elite with white label costs from $349 a month in total and Enterprise with white label from $800, which by our arithmetic is $50 above each plan's monthly-billed price. It rebrands the dashboard, domain, reports and system emails, and it lets an agency hold back parts of the dashboard until a client pays for more. The white-label sales page adds that setup can carry an onboarding fee. White-label contracts are cancelled through the billing team, not the usual form.
The white-label sales page shows two lower figures. We do not use them. Their billing period is unclear, and the higher one sits next to a 15% annual discount, which does not add up. The pricing FAQ is the clearer source, so the figures in this article come from it. Ask for a written quote that names the period, the onboarding fee and the plan it sits on. Our white label guide covers the setup itself.
Trial, cards and invoices
Every plan starts with a 14-day trial, and no card is needed to start. The pricing FAQ says you are asked for a credit card at the end, and a card added during the trial is billed automatically when it ends. The help center says extra users or profiles cannot be added to the subscription during the trial, although the homepage says you can invite team members right away, and posting is limited to 20 posts a day per workspace. The Terms also let Sendible withdraw the trial if it believes the offer is being abused. Our free trial guide explains how to use the two weeks well.
Payment rules are stricter than most buyers expect. Sendible accepts credit cards only, meaning Mastercard, Visa and American Express, and it does not take debit or prepaid cards [3]. The Terms still mention debit cards, but the newer help page is the one to follow. PayPal and bank transfer are possible only through invoicing, which needs at least three months paid upfront and carries 15-day payment terms. Accounts are billed in advance for the coming period, and the currency usually cannot change after the first payment. Pick it carefully.
Debit and prepaid cards are not accepted. Paying by invoice, PayPal or bank transfer needs at least three months paid upfront.
Refunds, upgrades, pauses and suspension
There are no refunds for prepayment or proration [4]. You cancel through a form on the Subscription page, and the account keeps working until the day before the paid period ends. Upgrades are charged pro rata for the price difference and the days left. Downgrades, and removing extra allocations, earn a pro-rata credit toward future payments, and that credit is non-refundable. The Terms also allow Sendible to raise charges at any time. Yearly is a firm commitment. Buy it once the trial has shown which plan and how many workspaces you really need.
Missed payments follow a fixed path. A declined card starts a seven-day grace period with a retry each day. If every retry fails, the account is suspended and admins can only update payment details. An account suspended for more than a month is terminated, and its data is lost. Pausing is the softer option: a pause can last up to three months, then the subscription cancels itself, and while paused all users are logged out and scheduled posts and reports stop. After cancellation, the help center says an account is recoverable for up to 20 days, with data deleted 30 days after the cancellation date.
Sendible gives no refunds for prepayment or proration, and downgrades only earn a non-refundable credit. Commit to yearly billing after the trial has settled your plan and workspace count.
Old plan names you will still see
Workspaces were announced on August 18, 2026 and are rolling out progressively, so the new plans have not reached every account at once. Many older pages and help articles still describe the legacy plans, Creator, Traction, Scale and Expansion, with a set number of users per plan. One Sendible page still says plans start from $99 a month for four users and 24 connected profiles. Some help articles say inactive users count toward the user allocation and the charges. An older FAQ places a higher daily posting limit on the Traction plan and above.
None of this is current. If you are buying today, follow the pricing page: five plans, unlimited users and growth by workspace. If your account predates August 2026, check the Subscription page to see which model it runs on before you add anything. When a help article and the pricing page's plan table disagree on a limit, follow the plan table; the pricing page's own FAQ still carries some legacy wording.
How the price compares with rivals
| Product | Billing unit | Entry paid plan | No-cost tier |
|---|---|---|---|
| Sendible | Per plan, unlimited users | Core: $35 a month billed monthly, $29.75 billed yearly | No, 14-day trial |
| Buffer | Per channel | Essentials: $6 per channel a month, $5 billed annually | Yes, 3 channels |
| Hootsuite | Per seat | Standard: $99 per seat a month billed annually; monthly rate not published | No, 14-day trial |
| Sprout Social | Per seat | Essentials: $99 per seat a month, $79 billed annually | No, 30-day trial |
| Metricool | Per plan, by brands | Starter: $25 a month, $20 billed annually, 5 brands | Yes, 1 brand |
| Later | Per plan, by Social Sets | Starter: $25 a month, $18.75 billed annually | Help center only |
| SocialBee | Per plan | Bootstrap: $29 a month billed monthly, $290 a year billed annually | No, 14-day trial |
The unit matters most. On a per-seat tool, a five-person team pays five times the listed rate, so at $99 a seat billed annually the team pays $495 a month, by our arithmetic. On a per-channel tool, every connected account adds to the bill. A per-plan price with unlimited users, the model in the first row, stays flat as people join and rises only with workspaces. For a team with many reviewers and a handful of brands, that flat price is the main reason to shortlist this kind of tool.
Agorapulse, which is not in our catalog, charges per user. Its Standard plan costs $79 per user a month billed annually or $99 billed monthly, Professional $119 or $149, and Advanced $149 or $199. Each plan includes 10 social profiles, with extra profiles at $10 a month billed annually or $15 billed monthly, and the trial runs 15 days on its Advanced plan plus an optional 15-day extension, 30 days in total, without a card. By our arithmetic, five users on its Advanced plan come to $745 a month billed annually. Agorapulse's help center says its Free plan ended on July 6, 2026, although some of its pages still mention one, so after the trial you pick a paid plan. Our alternatives guide compares the features behind these prices.
Frequently asked questions
How much does Sendible cost?+
Core costs $35 a month billed monthly or $29.75 billed yearly, Plus $99 or $84.15, Premium $199 or $169.15, Elite $299 or $254.15, and Enterprise $750 or $637.50 a month billed yearly. Users are unlimited on every plan.
Does Sendible charge per user?+
Not on the current plans: every plan includes unlimited users, and the price grows with workspaces, each holding six social profiles. Workspaces are rolling out progressively, so accounts opened before August 2026 may still be on legacy per-user plans; check your Subscription page.
Is there a Sendible discount or coupon?+
Yearly billing takes 15% off, half-yearly 7% and quarterly 5%, and nonprofits get 15% off monthly or 25% off yearly. Discount codes replace the frequency discount instead of stacking with it, and they lapse when you change plans.
Does Sendible give refunds?+
No. The Terms rule out refunds for prepayment or proration; a cancelled plan keeps working until the day before the paid period ends.
How much does Sendible white label cost?+
White label is a paid option on Elite and Enterprise only. Per the pricing FAQ, Elite with white label costs from $349 a month in total and Enterprise with white label from $800; the sales page adds that an onboarding fee may apply.
Does Sendible have a free plan?+
No. Every plan starts with a 14-day trial with no card needed to start; you are asked for a credit card at the end, and a card added during the trial is billed automatically when it ends.
The bottom line
Sendible's pricing rewards teams with many people and a known number of brands. The bill tracks workspaces of six profiles, not people. Pick the plan for its gates first: approvals from Plus, branded reports and libraries from Premium, dynamic fields from Elite, single sign-on from Enterprise. Then do the sums. Extra workspaces often beat the next plan up, until they suddenly do not. Pay yearly for the 15% discount only after the trial, since prepaid time is never refunded, and pay with a credit card or three months on invoice.
- [1] Sendible Pricing: Unlimited Users, Zero Per-Seat Taxes --> https://www.sendible.com/pricing --> Features Workspaces Keep client brands separ (2026-10) https://www.sendible.com/pricing
- [2] Sendible Help: Subscription discounts (2026-10) https://support.sendible.com/hc/en-us/articles/19771965502493-Subscription-discounts
- [3] Sendible Help: Subscription payments (2026-10) https://support.sendible.com/hc/en-us/articles/20350734143389-Subscription-payments
- [4] Our Terms of Service (2026-10) https://www.sendible.com/terms
