Sendible for Franchises: Multi-Location Costs, Workflows and Limits

Why franchises are Sendible's home ground

Sendible describes itself as a social media platform for agencies and multi-location businesses, and the second half of that line is not decoration. Its pricing, its permissions and its newest feature, workspaces, all assume one central team looking after many local pages. Users are unlimited on every plan, so a head office can invite every franchisee, store manager and regional coordinator without a per-seat bill. The account grows by workspaces instead, and each workspace holds six social profiles for one location. That single design choice decides most of what follows: the cost, the setup and the daily routine.

The vendor's franchise page leans on two customer stories. RE/MAX Realtron, which it calls the second-largest real estate brokerage in Canada, supports 1,200 agents across 330 social accounts. Sage Restaurant Group is presented as a case of better collaboration across 14 locations ^[1]. On its car-dealership page, Sendible adds that account importing, profile lists and scheduling replaced a manual process at RE/MAX Realtron. Both are the vendor's own accounts of its customers. Read them as evidence that the model is in use at this scale, not as measured results.

One workspace per location: how head office sets it up

A workspace is a dedicated area for one client, brand or location, with its own messages, queues and reports. Sendible announced workspaces on August 18, 2026 and is rolling them out progressively, so some help pages still describe older plans with per-user allocations. For a franchise, the natural map is one workspace per store, office or clinic. Six profiles cover the usual local set comfortably: a Facebook Page, an Instagram account and a Google Business Profile use three, which leaves room for LinkedIn, TikTok or YouTube where a location runs them.

The franchise page says the structure is flexible. You can give each location its own login, or run everything centrally from head office and let local staff only review. The choice is about control, not price, because users cost nothing extra either way. Each location or region can also get its own calendar view, grouped by region or owner, which is how a regional manager sees ten stores at once instead of clicking through ten workspaces. Getting local accounts connected is often the slowest step. Client Connect solves it with a secure link that lets a location owner add their own profiles to a workspace without sharing a password.

What 10, 40 and 80 locations cost

Every plan is priced per account, and the extra-workspace rate falls as the plan rises ^[2]. The figures below are the published plan prices; yearly billing takes 15% off. Headcount never enters the sum. What you count is locations, and then you check which plan includes the features your network needs before comparing the totals. The three upper plans are the ones that matter here.

Ten locations

Ten stores fit inside Elite with five workspaces to spare, at $299 a month billed monthly, or $254.15 a month billed yearly. A cheaper route exists on paper. Seven included workspaces plus three extras at $25 each a month ($21.25 billed yearly) come to $274 a month billed monthly, by our arithmetic. The saving is small, and it costs you dynamic fields and advanced permissions, which are the two features a franchise feels most. For most ten-location brands, the higher plan is the sensible one.

Forty locations

At forty, the plans cross over. Fifteen included workspaces plus 25 extras at $20 each a month billed monthly ($17 billed yearly) come to $799 a month billed monthly, or $679.15 a month billed yearly, by our arithmetic. The top plan includes 50 workspaces for $750 a month billed monthly, or $637.50 a month billed yearly, and adds SSO. On our numbers, the larger plan becomes the cheaper one from about 38 locations. Below that, the mid-tier plan plus extras wins.

Eighty locations

At eighty, the only realistic base is the top plan plus 30 extra workspaces at $15 each a month billed monthly ($12.75 billed yearly). That comes to $1,200 a month billed monthly, or $1,020 a month billed yearly, which is $12,240 a year by our arithmetic. None of these figures changes with headcount. Eighty store managers, a dozen regional leads and the head office team all sit inside the same price.

One post, every location: profile lists and dynamic fields

The daily work of a franchise marketer is pushing one national message to many local pages. Sendible handles it in two layers. Profile lists group profiles so you post to up to 50 of them in one go from the Compose box, and the franchise page adds that several Facebook Pages can be added at once and that a CSV of posts can be bulk imported. The help center sets the limits plainly ^[3]. A list is for posting only, it shows no post preview, it cannot carry PDFs, and it produces no report of its own for posts sent to it. If you want results per campaign group, you keep a separate workspace for that.

The second layer is dynamic fields, which Sendible says it built for multi-location businesses, franchises and agencies ^[4]. They work like placeholders in an email merge. You write one base caption, and each location's address, phone number, city, website link or local hashtag is filled in at send time. Dynamic fields start on Elite. They are set per workspace, and they cannot be added to profiles that someone else has shared with you. A field left blank simply leaves a gap in the post, so a missing phone number shows up in public. Check every location's values before the first national campaign goes out.

X needs separate handling. Because X blocks the same or similar content across several accounts, Sendible allows only one X account per post or profile list. A chain with a local X account at each site will be scheduling those one by one. That is real extra work. Instagram has its own small rule for local posts: only one location tag per post, so each store's version carries its own place tag rather than a list of every branch.

Brand control: libraries, approvals and permissions

Most franchise brands want local pages to sound local without going off-brand. Content libraries, from Premium, are where head office keeps approved posts, images and hashtag sets for locations to reuse. Contributors can email up to 15 images at once into a library, and items can be tagged by campaign, type or client. A store manager who needs a holiday post picks one that has already been cleared, instead of writing from scratch.

Approvals start on Plus with simple sign-off and task assignment. Custom multi-step workflows arrive on Premium, and the franchise page shows the use that matters most: forcing sign-off for specific people, such as interns or new location staff. Head office can set a workflow per location user, so nothing from that person goes live unapproved. Reviewers get a dashboard notice and an email, and can approve by email without logging in. Two details trip teams up. Marking a task as done does not approve it. And approving a post after its scheduled time has passed sends it immediately.

Advanced role-based permissions arrive on Elite. Permission groups, which Sendible keeps for higher plans without naming them, decide which parts of the dashboard a user can reach, and they can be created, cloned and renamed. Team members cannot reach admin areas such as permissions, billing and company information, while admins can switch into any account. Every new user starts in the default group, which allows everything. That default is risky. If your plan includes permission groups, move franchisees into a restricted group before they log in.

Google Business Profile and local search

For many franchises, Google Business Profile matters as much as Facebook, because it is what appears in local search. Sendible schedules Google Business posts, including call-to-action buttons such as Book, Order Online and Call now, and its RSS tool can push new blog posts to a profile automatically. A button only appears if the post body carries a link, and posts need text before they can be sent.

Three limits deserve attention from a chain. Sendible's help center warns that posting to a Google Business listing with more than 10 locations can fail, because Google disables its local post interface for chains; the pricing page also flags possible restrictions for franchises with many locations. A location must be verified before posting, which can take up to four working days, and the person connecting it must be the owner. Posts scheduled exactly on the hour fail more often, so the help center suggests about five minutes later. There is no Google Business Profile reporting, so local search results still have to be read in Google's own dashboard.

Daily send limits and queues per workspace

Each workspace has a daily send cap: 100 on Core, 200 on Plus, 300 on Premium and 500 on Elite and Enterprise. An older FAQ says the cap is per user, but the newer per-workspace matrix is the one to follow. Because each location has its own workspace, every store gets its own allowance rather than sharing one pool with the whole network. That is a quiet advantage of the location-per-workspace model. The cap matters during trials, where it is only 20, and for brands that run one national workspace for every page instead of splitting by location.

Smart queues, which recycle evergreen posts into set time slots, are capped at 10, 30 and 70 on the lower plans and unlimited on Elite and Enterprise. Each slot holds one post. A franchise that runs a standing weekly rotation per location will want the unlimited allowance, since forty stores with two queues each already need 80, more than any capped plan allows. Plan the queues early.

Reports per location and the 90-day window

Because every location lives in its own workspace, its numbers stay separate too. Quick reports cover the location's profiles on every plan. Custom branded reports of up to 30 modules come through the Report Hub, from Premium, which brands and automates recurring reports, with two per workspace on Premium and three on Elite and Enterprise. A regional manager can get each store's custom monthly report emailed on a schedule with the brand's logo on the PDF.

Sendible stores reporting data for 90 days as standard. Anything older needs exporting, so a franchise that compares this summer with last summer must keep its own archive. Export monthly. Profile lists produce no reports of their own, and Google Business Profile and personal LinkedIn have none at all. For deeper detail on the report builder, see our Sendible reporting guide.

The inbox at multi-location scale

The Priority Inbox gathers comments and messages from Facebook Pages, Instagram and LinkedIn pages, plus YouTube comments, with sentiment on each item. It runs one to two hours behind the networks and covers engagement within about four days of a post. It leaves out X, TikTok, Google Business Profile and personal LinkedIn. Sendible's own pages disagree on Instagram direct messages, so confirm before relying on them. Facebook messages can be answered within 24 hours. Social Feeds show each profile in real time, without sentiment.

For a franchise, this means the inbox suits a local manager answering comments on their own pages. It does not suit a central care desk that must catch every review and mention across all locations. Mentions reach Sendible only through the inbox on supported networks, and there is no current listening product page. Plan for a second tool if reputation monitoring matters. Local managers will cope fine.

Billing, trial and enterprise terms

There is no unpaid tier. New accounts get a 14-day trial with no card to start; the pricing FAQ says a card is requested at the end, and extra users or profiles cannot be added to the subscription during it. Payment is by credit card. Head offices that need an invoice or purchase order must pay at least three months upfront, and invoice terms are 15 days. No refunds are given for prepayment or proration, so a yearly plan bought before every franchisee is ready is money you will not get back. A failed payment gets a seven-day grace period, then suspension.

Enterprise adds SSO, which Sendible approves only after reviewing your use case and security documents. The pricing page's plan cards list one-to-one onboarding and a dedicated account manager from Premium, though the homepage ties the account manager to Enterprise. Sendible describes API access for large organizations, but no public API documentation exists on its site or help center. No SOC 2 or ISO certificate is named there either, which some franchise IT teams will ask about. Our Sendible pricing guide covers the billing rules in full.

How per-seat rivals compare

Three well-known rivals charge by person. Hootsuite costs $99 per user a month billed annually on Standard, which covers up to 10 social accounts, and its approval workflows sit on Advanced at $399 per user a month billed annually. Sprout Social puts approval workflows and unlimited profiles on Professional, at $299 per seat a month billed annually. Ten seats on those tiers would come to $3,990 and $2,990 a month billed annually, by our arithmetic; Sprout Social's Professional billed monthly, at $399 per seat, comes to $3,990. Invite forty store managers and the gap grows further.

Agorapulse also charges per user, includes 10 profiles per plan and sells extra profiles at $10 a month billed annually. Its multi-step approvals and SSO sit on Custom, which is priced by demo. For forty locations with three profiles each, the 110 extra profiles alone come to $1,100 a month billed annually on its published plans, by our arithmetic, before any seats, and those plans still lack the multi-step approvals and SSO. Custom includes unlimited profiles at a price set by demo. The per-seat tools have strengths Sendible lacks, including public APIs (Agorapulse's only on Custom, Sprout Social's only on Advanced, Hootsuite's for approved developers) and named security certificates. On pure cost for a wide franchise network, though, Sendible's model is hard to beat. Agencies running similar structures should read Sendible for agencies.

The bottom line

Sendible fits franchises and multi-location brands better than almost any per-seat rival, because one workspace per location and unlimited users mirror how a franchise is actually run. Elite is the realistic starting point for most networks, since it brings dynamic fields and advanced permissions, and the top plan becomes cheaper from about 38 locations. Plan around the real gaps: no Google Business Profile reporting, 90 days of standard report history, an inbox that leaves out X, TikTok and Google Business Profile, and no refunds on prepaid time. If those are acceptable, it is a strong pick.